Cancel what?? Yep, you heard me correctly. Cancel Culture is “a modern form of ostracism in which someone is thrust out of social or professional circles – either online on social media, in the real world, or both.” as writers have said o Wikipedia. Cancel Culture is real and happened yet again yesterday. Dinner with the D’Amelio’s – gone wrong. TikTok stars Dixie and Charli D’Amelio have the spotlight shining on them, but not for good reasons. The D’Amelio family, which includes the star’s parents, Mark and Heidi, recently debuted a new series on their YouTube called Dinner with the D’Amelio’s. They had their personal chef who is also a friend…

So you know you want to work with an influencer, but who? The world of influencer marketing can be scary and even a little intimidating. With so much content and profiles out there, how on earth can you be sure that the influencer you choose to work with is right for you? Well, I am here to provide you with a few tips and factors to focus on when finding the perfect match for you. Who do you want to reach? This is a question that in my opinion is the most important when it comes to narrowing down who to target. If your content isn’t reaching the people who…

What is an influencer? According to Sprout Social, an influencer is someone in your niche or industry with sway over your target audience. They typically have a large following on social media sites where your audience is engaged. Ideally, your target audience follows this individual on social media so the content you provide to the influencer reaches the proper group of people.’ What is influencer marketing? Now, let’s focus on what influencers can do to your business. Influencer marketing has been popular for a long time, whether you knew it or not. An early example of this would be athletes partnering with Gatorade. At the time, it just looked like…