When Influencers Meet Marketing

What is an influencer?

According to Sprout Social, an influencer is someone in your niche or industry with sway over your target audience. They typically have a large following on social media sites where your audience is engaged. Ideally, your target audience follows this individual on social media so the content you provide to the influencer reaches the proper group of people.’

What is influencer marketing?

Now, let’s focus on what influencers can do to your business. Influencer marketing has been popular for a long time, whether you knew it or not. An early example of this would be athletes partnering with Gatorade. At the time, it just looked like a sponsorship on TV but the more that this form of marketing became popular and technology has advanced, it has taken a new shape. According to tapinfluence.com influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Instead of marketing directly to customers, the goal is to have a celebrity or micro-influencer who would promote the brand and in return, the content is reaching the followers of the influencers.

So, now what?

Next week we will talk about how to find the right influencer for your brand and talk about some success stories. There is no doubt that social media platforms are only growing and won’t be going away soon. So what do marketers have to do to stay on trend and keep up with what’s new? Follow along with the Influential Idea to find out.