Earth Initiative Outreach: Men’s Basketball

Welcome to the Conservation Conversation,

On Saturday, February 9, the UW–Whitewater men’s basketball team hosted UW–Superior and took home an 84 to 53 win. During the warm-up period, we worked hard to promote the UW-Whitewater Earth Initiative by performing some gorilla marketing tactics to increase awareness about sustainability efforts occurring across the campus.

The main draw was our water bottle give-away. Patrons attending the game could earn a reusable water bottle made of recycled materials by performing any of the following: liking the UW- Whitewater sustainability page on Facebook, Following UW – Whitewater sustainability on Twitter, or simply being part of a recycling video. Most participants opted for the “Likes” and “Follows,” but a few individuals aided in the creation of video clips.

Most of the video clips involved giving a short snippet giving the person’s name along with what they do to promote sustainability. One clip had people stating they recycle on a regular basis. Another turned off the lights every time they left their dorm room. We also had two guys state they recycled large amounts of aluminum cans.

The UW-Whitewater Cheerleaders even volunteered to be in our video! The cheerleaders remain sustainable by reusing water bottles at cheer practice. Seeing as there was a volleyball tournament occurring at the Williams Center concurrent with the basketball game, we decided to get volleyball teams involved with the video. Unfortunately, the initial team asked turned the video down.

Nonetheless, volleyball teams will be present again in the future allowing us future opportunities for additional videos. The UW-Whitewater dance team also expressed interest in filming a clip which may be done this coming Saturday, February 16th when the Warhawks battle UW–Oshkosh to extend their 5-game winning streak. We look forward to seeing everyone at the game, remember to stop at our booth for a water bottle.


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