Public Relations Tactics II is one of my final courses for completing my public relations major for the University of Wisconsin – Whitewater. One of the assignments for this course was to write a research essay. I chose to write my essay on the impact social media has had on public relations. If you would like to read my essay, you can access it here: file:///C:/Users/steph/Desktop/FinalResearchPaperStephanieLutz.pdf