Author: Briahna LeFave

This chapter focuses on key aspects of a successful campaign, and stresses the importance of strategy over guesswork. Freberg discusses the measurement of clearly defined objectives and KPI’s (Freberg, 2025). Utilizing SMART goals while goal planning is integral to creating and executing outcomes that are realistic and measurable. Measurement of outcomes occurs by tracking and… Continue reading Chapter Summary

“KFC wants to create a new ambassador program for Generation Z audience members with their new spicy chicken and lemonade drink. Outline the steps you will want to take in order to execute this program on the right foot. Discuss at least one example of a good ambassador program to follow and recommend to KFC.“… Continue reading How KFC Can Win Gen-Z

There is so much more to social media and the broader digital landscape than meets the eye. In a world so oversaturated with content it seems nearly impossible to stand out, having a data-backed plan gives a much needed advantage over the competition. In the world of social media, it’s not necessarily quality over quantity… Continue reading SWOT: Smarter Not Harder

Briahna LeFave The idea of foregoing a tool like monitoring when it comes to analytics and digital performance is like trying to guess your speed based on how fast you *think* you’re going when you’re speedometer’s broken. It’s all just well-intended guesswork. Social media monitoring is more than an advanced analytic. It operates like pulse… Continue reading Week 2: To Monitor, or Not to Monitor?

Week 1! Testing, testing, is anybody out there?