Week 2: To Monitor, or Not to Monitor?

Briahna LeFave The idea of foregoing a tool like monitoring when it comes to analytics and digital performance is like trying to guess your speed based on how fast you *think* you’re going when you’re speedometer’s broken. It’s all just well-intended guesswork. Social media monitoring is more than an advanced analytic. It operates like pulse… Continue reading Week 2: To Monitor, or Not to Monitor?