Posted in Uncategorized on Mar 4th, 2024 38 Comments »
Like most major retailers, Kohl’s uses integrated marketing communications to reach its customers. For this blog, please review as many forms of Kohl’s communications (newspaper ads, TV ads, online ads, emails, store flyers, the retailer’s website, and its Facebook page are some possibilities) as you have available. Once you have done this, consider in your […]
Posted in Uncategorized on Feb 19th, 2024 45 Comments »
While hotels and airlines have used dynamic pricing for a long time, the last few years have seen an increase in marketers using dynamic pricing to offer their product/service to consumers at the right price based on time or other factors that allow the company to maximize profit. In the age of “big data” and […]
Posted in Uncategorized on Feb 19th, 2024 46 Comments »
With Amazon buying Whole Foods the face of retailing is very quickly changing where the concept of Omni-channel retailing is not just a hot button issue for marketers, but a reality. In today’s digital world, manufacturers and retailers need to determine the optimal in-store, online, and mobile experiences desired by their guests. Beyond in-store experiences, […]
Posted in Uncategorized on Feb 5th, 2024 46 Comments »
Question: Why does the Buick Century have that name? Answer: Because that’s the average age of the car’s owners. 🙂 For decades, Buick was positioned for older customers. Though the above joke was an exaggeration, Buick’s reputation as an old man’s car was widely held for many years. As of May 2022, Statista reports that […]
Posted in Uncategorized on Jan 29th, 2024 42 Comments »
PLEASE NOTE: This discussion IS NOT about whether you’d buy a diamond online. While that is an interesting topic, it is not relevant to this exercise, and I will delete posts focused on that issue. It is the consumer decision process — not online buying– that is the topic we’re considering here. Buying a diamond is, […]
Posted in Uncategorized on Jan 29th, 2024 39 Comments »
AI tools can help you study, but they don’t always get the answer right, and sometimes, the material they provide will be from a different perspective than your textbook. That said, AI can be useful for studying in classes like this one because it can help you identify examples of concepts. Think about who you […]
Posted in Uncategorized on Jan 20th, 2024 50 Comments »
How many ads do you see in a day: Count the number of ads you see the next two days, keep a diary. Take it everywhere you go and keep track of the number of ads you see. Organize by: TV # Radio # Print # Online # Social Media# Billboards# In-store#. Packages# Needs to […]
Posted in Uncategorized on Jan 18th, 2024 2 Comments »
As laid out in the Syllabus we will be posting marketing videos on this blog. It will require you review the video and make insightful comments. Please relate the video to the information we covered in class and your daily life. The primary objective of this course is to introduce students to the world of […]