Blog #2 Using AI in Marketing
Jan 29th, 2024 by John DeGraff
AI tools can help you study, but they don’t always get the answer right, and sometimes, the material they provide will be from a different perspective than your textbook. That said, AI can be useful for studying in classes like this one because it can help you identify examples of concepts.
Think about who you are as a consumer. Consider some of your interests. Once you have at least three, go to Google Bard (http://bard.google.com), and describe yourself in the prompt, including the characteristics that you identified. Then modify the underlined items in this prompt to better fit you: “Assume that I’m a 20-year-old male who likes Chicago-style pan pizza, the band Led Zeppelin, and the television show Doctor Who. Can you provide examples of the four Ps of marketing that connect to my interests? I’d like at least three examples for each of the Ps.”
Review the output and write an assessment of it. Does it do a good job of helping you understand the four Ps? Why or why not? What could you have added to the prompt to make it more helpful?
Your deliverables are your 150- to 200-word assessment and the output from Google Bard. (To copy the material from Google Bard, scroll to the bottom of the draft you want to keep and click the button with three dots to the right to copy that output set.) You will be graded on how well you followed the directions for using Google Bard as well as the thought you put into your assessment of the results. Due Feb 4th
John DeGraff Marketing 311-22
My input was the following, “Assume that I’m a 20-year-old female who likes Chipotle, country music, and the television show Suits.”
I have never used Google Bard and it’s such a cool AI tool that could be very useful. It went through each of my interests individually and connected them to my other interests. It broke down each of the P’s into their own category which was very helpful. For example, in the “Price” category It suggested that Chipotle offer a collab with a limited edition menu item inspired by a popular country song. I thought this was very ironic as Taylor Swift has taken the football world by storm and though she may not be country anymore a Taylor Swift item would make noise. The country music product Google suggested was apparel featuring lyrics from a popular female artist. This is a very common product among touring artists so I think this would do fairly well. The Television show Suits has also become popular since it aired on Netflix, so they suggest offering power suits for young women with unique colors or patterns and limited edition stationery sets inspired by the show’s legal cases, which would be a very cool twist.
Student discounts, Early Bird deals, and Bundle offers were suggested for price. Student discounts are becoming more popular and as a college student I am always looking for discounts so this would be a great offer for Chipotle. In the music industry, “early bird deals” are not so much about offering a lower price but offering fans the first selection of the shows. Country shows could offer verified fans early bird packages with low prices and first picks. Suits bundle offer includes a discounted price for those who purchase the complete series and receive exclusive behind-the-scenes content. This one may not find success as well as the others, because streaming services offer all of the seasons, and apps like YouTube or Instagram offer snippets of deleted scenes.
Place offered unique marketing ideas such as Chipotle hosting music nights during dinner hours, which may be a hit but it’s also more of a “fast dining” option. Pop-up shops for country music festivals which already occur and are very successful. A Suits-themed escape room would offer an experience by recreating a legal challenge from the show. As a fan of the show that would be an amazing experience. The promotion included social media contests, influence marketing, and watch parties, all of which already apply to each interest.
## Four Ps of Marketing Tailored to Your Interests:
**Product:**
1. **Chipotle Collaboration:** Limited-edition menu item inspired by a popular country song (e.g., “Chicken Fried Steak Burrito” based on Zac Brown Band’s “Chicken Fried”).
2. **Country Music Merchandise:** Apparel line featuring lyrics from popular female artists on t-shirts, hats, and tote bags.
3. **”Suits” Themed Products:** Power suits for young women with unique colors or patterns, limited-edition stationery sets inspired by the show’s legal cases.
**Price:**
1. **Student Discounts:** Special offers at Chipotle for students with valid IDs.
2. **Early Bird Deals:** Discounted tickets for country music concerts held before a certain time.
3. **”Suits” Bundle Offer:** Discounted purchase of the complete series on DVD/Blu-ray along with exclusive behind-the-scenes content.
**Place:**
1. **Chipotle Music Nights:** Live country music performances at select Chipotle locations during dinner hours.
2. **Pop-Up Shops:** Partner with country music festivals or events to sell merchandise and offer interactive experiences.
3. **”Suits”-Themed Escape Room:** Interactive experience recreating a legal challenge from the show, available in major cities.
**Promotion:**
1. **Social Media Contests:** Chipotle could run a contest on TikTok where users create videos dancing to a country song while enjoying their food.
2. **Influencer Marketing:** Partner with female country music influencers to promote merchandise or Chipotle collaborations.
3. **”Suits” Watch Party with Cast Q&A:** Host a virtual watch party of a popular episode where fans can submit questions answered live by the cast.
**Bonus:**
* **Consider cause marketing:** Align with charities supported by Chipotle, country music artists, or the cast of “Suits” to appeal to your social values.
* **Personalization:** Use data to offer targeted promotions based on your specific interests within these categories.
Remember, these are just examples, and the best marketing strategies will depend on the specific brands and products you’re interested in.
DeGraff Marketing 311-22
My input was, “Assume that I’m a 20-year-old female who likes softball, trying new foods, and traveling.”
The Bard output was super interesting and helped me better understand the four Ps. Regarding products, particular items with unique features were added based on my interests. For example, it blended my love for traveling with my passion for softball; then, it made an app that allowed me to document the places I traveled while playing softball. In terms of price, it demonstrated ways I could offer discounts and sales for experiences/products that fit my interests. I appreciated how it took into account my age to make student discounts. That made me wonder how the outcome would differ if I were 40 instead.
If I had added more characteristics of myself, it would’ve come up with better products that I would buy. While I love traveling and softball, I would not buy limited-edition cleats with the colors of countries I visited simply because they don’t match my uniform at school. However, I liked how they considered my age when referencing promotions. They used social media, influencers, and challenges as ideas to promote products, which are all ideas tailored to people in my age range.
## Your Personalized Marketing Mix: 4 Ps for the Adventurous Foodie Ballplayer
**Product:**
1. **Limited edition softball cleats:** Collaborate with a shoe brand to design cleats featuring unique patterns or colors inspired by different cuisines you’ve tried while traveling.
2. **Subscription box of international spices:** Curate a monthly box with spices and recipes from countries you’ve visited or dream of visiting, allowing you to recreate those flavors at home.
3. **Interactive travel journal app:** Design an app that combines travel planning tools, food recommendations based on your preferences, and a platform to share your softball experiences in different locations.
**Price:**
1. **Discounts on travel gear for students:** Partner with travel gear retailers to offer special discounts or student bundles catering to adventurous young travelers like yourself.
2. **Loyalty program for trying new restaurants:** Develop a program at local restaurants where you earn points for trying different cuisines, redeemable for discounts or special experiences.
3. **Micro-sponsorship opportunities:** Connect with local softball teams or leagues to offer small sponsorships in exchange for product placement or social media promotion.
**Place:**
1. **Pop-up events at sporting goods stores:** Organize in-store events featuring international food trucks, travel talks, and softball skills clinics, creating a unique shopping experience.
2. **Collaboration with travel agencies:** Partner with travel agencies to offer special softball-themed vacation packages or discounts for groups, combining your passions.
3. **Mobile app for finding softball games abroad:** Develop an app that helps you connect with local softball communities while traveling, allowing you to play wherever you go.
**Promotion:**
1. **Social media campaign:** Share engaging content on Instagram, TikTok, or YouTube showcasing your travels, softball skills, and culinary adventures, inspiring others to follow their passions.
2. **Influencer marketing:** Partner with micro-influencers who share your interests to promote products or experiences related to travel, food, and softball.
3. **Content creation challenge:** Run a contest on social media encouraging people to share their own travel, food, and softball experiences, using branded hashtags to increase visibility.
Remember, these are just examples, and the best marketing mix will depend on specific brands and their target audience. I hope this helps you get creative and connect with products and experiences that align with your passions!
John Degraff Marketing 311-22
My input was, “I am a 20-year-old male who likes the NBA, money, and fast cars.”
Using the Bard to use three of my interests to help me better understand the 4 P’s was very interesting. It did teach me a lot about how I can take everyday things that I do or that I am interested in, and turn them into a unique product. Most of the ideas that were brought up had to do with collaborating with big-name brands which would be hard to start off with but isn’t impossible. I could start with the smaller ideas like creating a financial app that has NBA rewards or just basketball-like rewards in general. I thought it was cool to read the idea of creating a freemium financial app because I have seen apps like this, especially with Dave Ramsey. He has free budgeting apps but to use the specific features you have to pay a monthly fee.
I would say that being more specific and adding more detail to my prompt would make the response better. I used some broad interests, so I think if I went into more detail about why these are my interests or what specifically I like about money, fast cars, and the NBA, I would get a better response. Overall, I think it was a good response though and the Bard came up with ideas that could work.
## Connecting with your interests: The 4 Ps of Marketing
I understand your desire for marketing examples linked to your interests in the NBA, money, and fast cars. Here are some ideas based on the 4 Ps of marketing:
**Product:**
1. **Limited edition NBA sneakers**: Collaborate with popular NBA players or teams to design exclusive sneakers with premium materials and unique features. Highlight the exclusivity and status symbol associated with owning them.
2. **Financial literacy app with gamification**: Develop an app that combines financial education with NBA-themed challenges and rewards. Users can learn about budgeting, investing, and responsible money management while earning virtual points or unlocking NBA-related prizes.
3. **Electric performance car with NBA team branding**: Partner with an electric car manufacturer to create a limited edition model featuring the colors and logos of your favorite NBA team. Emphasize the car’s speed, style, and connection to your team’s spirit.
**Price:**
1. **Subscription box for car enthusiasts**: Offer a monthly subscription box filled with car care products, accessories, and exclusive merchandise from well-known auto brands. Tailor the price points to offer different tiers with varying levels of value and exclusivity.
2. **Dynamic pricing for NBA tickets**: Implement a variable pricing system based on factors like opponent, seat location, and demand. This could make tickets more affordable for certain games while maximizing revenue for high-demand matchups.
3. **Freemium financial planning app**: Offer a basic version of your financial app for free, with premium features like personalized investment advice or in-depth financial analysis available for a subscription fee.
**Place:**
1. **Pop-up shops at NBA arenas**: Set up temporary shops within arenas selling exclusive merchandise, limited-edition sneakers, and interactive experiences related to your financial app or electric car collaboration.
2. **Interactive car shows**: Organize events showcasing high-performance and luxury cars, offering test drives, expert talks, and opportunities to meet racing personalities. Partner with financial institutions to offer on-site loan applications for car purchases.
3. **Financial literacy workshops at community centers**: Partner with local organizations to offer free financial education workshops targeted at young adults. Use NBA-themed examples and gamification elements to make learning engaging and relatable.
**Promotion:**
1. **Influencer marketing**: Partner with NBA players, financial experts, and car reviewers to promote your products and services on social media and their personal channels. Leverage their expertise and audience reach to build trust and authenticity.
2. **Experiential marketing**: Create immersive experiences like virtual reality test drives, interactive NBA-themed financial challenges, or exclusive meet-and-greets with athletes or car personalities.
3. **Targeted advertising**: Utilize online advertising platforms to reach your target audience with personalized messages based on their interests and demographics. Showcase the excitement of the NBA, the benefits of smart financial planning, and the thrill of owning a fast car.
Remember, these are just a few examples, and the best marketing strategy will depend on your specific goals and target audience. It’s important to research your target market, understand their needs and desires, and tailor your marketing accordingly.
I hope this helps!
DeGraff Marketing 311-22
Blog post 2
My input was, ” I am a 20-year-old female who likes fitness, coffee, and traveling”.
Overall, I thought that the Bard board was really interesting, and definitely outlined the 4 P’s of marketing. I thought it did a good job at connecting all of my interests. It also provided me with products and places to enjoy my favorite things. I thought that the list of products given were interesting, but definitely related to my interests. I like how under Products it includes a fitness-watch, since that is a product that I have and love. When it provided me with Places, it provided me with online links to pinterest boards and travel company websites. I thought this was beneficial because it did not provide me with a single place or website, but instead links to browse multiple options. Similarly, when it discussed the 4th-P, Promotional, it found online resources that connected all 3 of my interests together. For example, one example it gave me was Interactive Marketing Campaigns. The campaigns would allow me to earn points, badges, and discounts while enjoying all of my favorite interests. One question I had was, would my 4 P’s examples change if my age was different. I think a lot of the examples were catered to my age because of my familiarity with social media, and web browsing. I think I could have added more information that would have made my examples more specific such as location, driving distance, money expenditure(how much I am willing to spend), and current product dislikes (ex- I prefer Dunkin over Starbucks).
Absolutely! Let’s dive into the 4 Ps of marketing through the lens of your active and adventurous lifestyle:
**Product:**
1. **Fitness Trackers:** Stylishly track your workouts with sleek fitness trackers that come in vibrant colors and cater to different activities like running, swimming, and even yoga. Think beyond just steps and calories – monitor sleep patterns, stress levels, and even oxygen saturation for a holistic view of your well-being.
[Image of Fitbit Versa 4 fitness tracker in a variety of colors]
2. **Coffee Blends:** Ditch the boring instant coffee and explore personalized coffee blends curated for your active lifestyle. Energize pre-workout with a bold dark roast, savor a smooth medium roast during rest days, or unwind after a long adventure with a calming herbal infusion.
3. **Sustainable Travel Gear:** Pack light and leave a minimal footprint with eco-friendly travel gear made from recycled materials. Choose backpacks crafted from ocean plastic, reusable water bottles that double as filters, and quick-drying clothes made from organic fabrics.
**Price:**
1. **Subscription Boxes:** Get fit, caffeinated, and wanderlust-inspired with curated subscription boxes delivered right to your door. Fitness boxes might offer workout equipment, protein snacks, and motivational gear, while coffee subscriptions let you discover new roasts and brewing methods, and travel boxes can introduce you to hidden gems and local experiences.
[Image of a fitness subscription box, a coffee subscription box, and a travel subscription box]
2. **Flexible Gym Memberships:** Ditch the hefty annual fees and opt for flexible gym memberships that cater to your busy schedule. Pay-as-you-go options, class packages, and student discounts ensure you only pay for the fitness you use.
3. **Budget Travel Hacks:** Explore the world without breaking the bank! Utilize travel apps for finding cheap flights and accommodation, prioritize free activities like hiking and exploring local markets, and consider volunteering opportunities for immersive experiences on a budget.
[Image of a person using a travel app to find cheap flights]
**Place:**
1. **Boutique Fitness Studios:** Move beyond the traditional gym and into vibrant fitness studios that offer unique and engaging workout experiences. Group HIIT classes, aerial yoga, rock climbing walls, and dance-based workouts cater to diverse interests and keep things fresh.
[Image of a group HIIT class at a boutique fitness studio]
2. **Coffee Shops with a Twist:** Fuel your wanderlust and your caffeine fix at coffee shops that double as travel hotspots. Enjoy themed cafes showcasing different cultures, grab a latte before attending a travel talk, or browse travel books and souvenirs while sipping your cappuccino.
[Image of a coffee shop with a travel theme]
3. **Adventure-Based Travel Companies:** Go beyond the usual sightseeing tours and choose travel companies that specialize in active adventures. Hike through breathtaking landscapes, kayak through pristine waters, volunteer on conservation projects, or learn a new skill like surfing or rock climbing – all while exploring new destinations.
[Image of a group of people kayaking through a pristine lake]
**Promotion:**
1. **Social Media Influencers:** Follow fitness, coffee, and travel influencers who inspire you with their journeys, tips, and recommendations. They might offer workout tutorials, coffee brewing hacks, or travel guides for hidden gems, all delivered through engaging content and relatable stories.
[Image of a fitness influencer demonstrating a workout on social media]
2. **Interactive Marketing Campaigns:** Get involved in marketing campaigns that gamify your fitness goals, reward you for exploring new coffee shops, or challenge you to try unique travel experiences. Earn points, badges, and discounts while having fun and engaging with your favorite brands.
3. **Experiential Marketing Events:** Attend fitness festivals, coffee cupping workshops, or travel expos to immerse yourself in your passions. These events offer opportunities to try new products, meet like-minded people, and learn from experts, creating lasting memories and brand connections.
Remember, these are just a few examples, and the possibilities are endless! The key is to find brands and products that resonate with your interests and values, and that offer creative and engaging ways to connect with you.
I hope this gives you some inspiration for your fitness, coffee, and travel adventures!
Review:
This is the first time I have used an AI tool from Google and I am surprised at how well it analyzed the prompt I gave. I would not take Bard’s responses at face value. I understand that this AI tool is defined as an “experiment” to Google and is not intended to be a tool that provides specific or factual answers. However, it helped me understand the terminology through examples and how to use the four Ps of marketing through the lens of a target audience. What intrigued me the most was the creativity aspect that this AI tool offers. It could be useful in situations where an individual may need assistance from a more creative perspective. I liked how the items were unique and based on my interests. I tried using the AI tool several times and I received different results each time I used the same prompt which I thought was interesting. I wonder what would happen if I changed my characteristics, such as age and gender, how different would my results be?
There are statements or questions that I could have added to the prompt to make it more helpful. If I had added more interests of mine, I would have received better options of products. I am sure if I added more of my interests, I would see more products that I would like to buy. Although I like Pickleball, the musician Hozier, and the television show “The Bachelorette”, I would not buy a phone case with a figure playing pickleball or glass cups for a bachelorette party, but I might purchase a Hozier vinyl record. With that being said, if I added more of a description of who I am (target audience) other than a 23-year-old female, I could have received better results. If I truly wanted to make sure the AI tool was accurate according to the class that I am using it for, I could add definitions of some of the terminology in order to get more accurate examples of the marketing mix.
Prompt: “Assume that I’m a 23-year-old female who likes the sport pickleball, the musician Hozier, and the television show The Bachelorette. Can you provide examples of the four Ps of marketing that connect to my interests? I’d like at least three examples for each of the Ps”.
Assessment from “Bard” (AI Tool by Google):
Absolutely! Here are some examples of the 4 Ps of marketing that connect to your interests as a 23-year-old female who likes pickleball, Hozier, and The Bachelorette:
Product:
Pickleball-themed apparel and accessories: Design pickleball-themed clothing like t-shirts, sweatshirts, and tank tops with catchy slogans or pickleball graphics. Offer pickleball-themed headbands, wristbands, and even phone cases. You could even partner with a local pickleball court or club to sell your products on-site.
Hozier-inspired music merchandise: Create limited-edition vinyl records, CDs, and cassette tapes of Hozier’s music. Design exclusive T-shirts, tote bags, and phone cases featuring lyrics from his songs or his own image. Partner with a music streaming service to offer exclusive Hozier content or discounts.
“The Bachelorette”-themed party supplies: Develop decorations, games, and favors specifically for Bachelorette viewing parties. Design wine glasses with quotes from the show, create bingo cards based on contestant’s names or Bachelorette-themed piñatas. Partner with a local bar or restaurant to host Bachelorette viewing parties with your decorations and party favors.
Price:
Offer discounts and promotions for pickleball players. Partner with local sporting goods stores to offer discounts on pickleball equipment or apparel for your followers. Organize pickleball tournaments with entry fees that include branded merchandise or discounts on lessons.
Bundle Hozier merchandise with concert tickets or music downloads. Create special packages that include a signed CD or vinyl record alongside concert tickets or exclusive access to presale codes. Offer discounts on merchandise for fans who subscribe to his streaming service.
Cater to different budgets for Bachelorette party supplies. Offer a variety of price points for your decorations, games, and favors. Create DIY options for budget-conscious fans, and also provide premium packages with pre-made decorations and party favors.
Place:
Sell your pickleball apparel and accessories online and at local sporting goods stores and pickleball courts. Partner with pickleball leagues or tournaments to set up pop-up shops and showcase your products. Promote your online store on social media and through pickleball-related forums and communities.
Organize Hozier listening parties or pop-up concerts at local music venues or record stores. Partner with bars or restaurants to host Hozier-themed trivia nights or karaoke nights. Promote your events on social media and through music streaming services.
Sell your Bachelorette party supplies online, at party stores, and at local bars or restaurants that host viewing parties. Partner with event planners or caterers to offer Bachelorette party packages that include your decorations and favors. Promote your products on social media and through Bachelorette-themed websites and forums.
Promotion:
Use social media to promote your pickleball apparel and accessories. Share engaging content like pickleball tips, drills, and game highlights. Partner with pickleball influencers to showcase your products and host giveaways.
Create a Spotify playlist or online radio station dedicated to Hozier’s music. Share interesting facts and trivia about Hozier and his music on social media. Partner with music blogs or websites to write guest articles about Hozier.
Host online watch parties or live tweet along with episodes of The Bachelorette. Create fun quizzes and polls related to the show and encourage viewers to share their thoughts and predictions. Partner with other Bachelorette fans to create a community around the show.
These are just a few examples, and there are many other creative ways to market products and services to people who share your interests. The key is to be creative, think about what your target audience would like, and use the 4 Ps of marketing to reach them effectively.
I hope this helps!
I apologize, I did not include which class I am in and I am unable to delete and redo my last post.
Here is the class I am in: John DeGraff MKT 311-22
John DeGraff MKT 311-22
My input for this blog was “Assume that I am a 19 year old male who likes football, the band REO Speed wagon, and the TV show That 70’s Show. Can you provide the 4 P’s of marketing that connect to my interests? I’d like at least three examples for each of the P’s.” These characteristics are all true, but football is different from my other two examples and I wanted to see the response to such different examples. These were the results:
Product:
Limited edition REO Speedwagon football jerseys: Featuring the band’s logo and iconic album art on vintage-style jerseys, reminiscent of That 70’s Show era.
Retro football board game themed around That 70’s Show: Imagine a mashup of classic board games like Monopoly and Clue, set in Point Place with trivia questions, challenges, and references to the show’s iconic moments.
Mobile app that combines fantasy football with That 70’s Show trivia: Earn points by predicting football statistics and answering trivia questions about the show. Unlock exclusive content, compete with friends, and climb the leaderboard.
Price:
Tiered pricing for the REO Speedwagon jerseys: Offer a basic version with just the logo, a premium version with album art, and a VIP bundle with a jersey, signed memorabilia, and early access to concert tickets.
Freemium model for the That 70’s Show board game app: Provide basic features and limited content for free, with premium levels offering additional game modes, characters, and challenges through in-app purchases.
Subscription model for the fantasy football/trivia app: Offer a basic level with limited features and ads, a premium level with ad-free play, bonus trivia questions, and early access to new features, and a VIP level with exclusive rewards and merchandise discounts.
Place:
Sell the REO Speedwagon jerseys online and at sporting goods stores with a vintage aesthetic. Partner with record stores and music festivals for pop-up shops and promotional events.
Make the That 70’s Show board game app available on popular app stores and promote it through targeted advertising on social media platforms frequented by young adults. Partner with the show’s cast and crew for promotional videos and online events.
Promote the fantasy football/trivia app through sports and entertainment websites, podcasts, and influencer marketing. Partner with fantasy football leagues and That 70’s Show fan communities for cross-promotion.
Promotion:
Create nostalgic marketing campaigns for all three products, tapping into the classic rock and That 70’s Show vibes. Use vintage visuals, quotes from the show, and REO Speedwagon’s music to connect with your target audience.
Run social media contests and giveaways centered around the products. Encourage user-generated content by asking fans to share their love for football, REO Speedwagon, and That 70’s Show.
Partner with relevant influencers and content creators. Sponsor podcasts, YouTube channels, and Twitch streams targeting young adults with an interest in sports, music, and nostalgia.
Assesment:
These results to me were impressive. There were some things that you can tell were ideas generated from AI like the product of an app that combines football with That 70’s Show trivia. That product would never sell. However, AI does give some good advice, and does a good job on picking up on overall themes of each characteristic, while combining them with my age. For example in promotion, Bard talks about nostalgic marketing campaigns to align with the characteristics of classic rock and That 70’s Show. This is spot on as some similar nostalgic products, for example vintage records coming back into style. Further Bard talks about moving some of its ideas into an app format. This is also spot on as having an app form will highly increase exposure to the target audience of 19 year old’s as I mentioned in my prompt. Lastly, Bard used similar pricing to what we see in a lot of apps today. Basic free to use features with ads, and continued tiers to better features within the app that come with less ads. I think that it is amazing and also very scary to see how well AI is able to pick up on unique characteristics, and be able to apply them so well to pricing, place and promotion to maximize target market engagement. However, looking at this with the overall picture it looks that AI struggles to come up with products, but excels at promoting a given product to target markets. With more advancements coming to AI in the future it is scary to think about how well AI, when given products, will be able to target each and everyone of us to buy the most products.
Switching gears to the learning aspect. I think Bard did a good job of presenting quality examples for each of the three P’s to help understand each conceptually. To improve this I think that I could have given Bard friendlier characteristics to work with that would have helped me understand the P’s better. However, I think it was interesting how well it was able to do so with harder characteristics.
John Degraff MKT 311-22
My input for Bard was as follows, “Assume that I’m a 20-year-old male who likes traveling, weight lifting, and reading. Can you provide examples of the four Ps of marketing that connect to my interests? I’d like at least three examples for each of the Ps.” and here was the response:
“Absolutely! Here are some examples of the four Ps of marketing that connect to your interests as a 20-year-old male who likes traveling, weightlifting, and reading:
Product:
Travel gear: A backpack specifically designed for adventure travel with features like water resistance, multiple compartments, and a comfortable carrying system.
Adjustable dumbbells: A versatile weightlifting tool that allows you to easily change the weight without needing multiple sets of dumbbells.
E-reader with waterproof casing: A durable e-reader that lets you enjoy your favorite books on the go, even in challenging environments like the beach or pool.
Price:
Student discounts: Many travel, fitness, and book retailers offer discounts to students. Take advantage of these to save money while you’re still in school.
Bundle deals: Look for products that are bundled together at a discounted price. This can be a great way to save money on multiple items you need.
Subscription services: Consider subscribing to services that offer access to a variety of products or experiences, such as a travel booking platform with exclusive deals or a fitness app with workout programs and meal plans.
Place:
Online marketplaces: Many travel, fitness, and book retailers have online stores where you can shop from the comfort of your own home.
Specialty stores: There are also specialty stores that cater to specific interests, such as travel gear stores, fitness equipment stores, and bookstores. These stores can be a great place to find unique products and expert advice.
Events and experiences: Attend travel expos, fitness competitions, or book fairs to learn about new products and connect with other people who share your interests.
Promotion:
Social media: Follow travel, fitness, and book influencers on social media to get recommendations and see how they use different products.
Email marketing: Sign up for email lists from your favorite travel, fitness, and book brands to receive exclusive offers and promotions.
Content marketing: Read blog posts, watch videos, and listen to podcasts that cover your interests. This is a great way to learn about new products and get inspired.
By considering these four Ps of marketing, you can find products, prices, places, and promotions that fit your interests and budget as a 20-year-old male who loves traveling, weight lifting, and reading.”
Assessment:
Overall, I believe that the Bard response was very well created and actually impressed me with its connection to the other characteristics I applied. For the products, I like the travel bag and the adjustable dumbbells, but I really was blown away by the E-reader with waterproof casing. The waterproof casing was for the travel and reading aspect that I inputted and combined the two which was very interesting to me. For the price aspect, I was surprised that Bard thought I was a student and oriented the price points and deals toward a cheaper style with student discounts and bundles. The subscription service idea was a very interesting idea as it combined my travel and lifting input. For the place aspect, I feel like it was pretty general, but still had very applicable uses for the inputs I put in. The events and experiences “place” was interesting to me as Bard mentioned book fairs, travel expos and fitness competitions. The final P, promotion, was general as well, but still covered ways to get promotions for my interests.
After using Bard, I believe that it definitely helps with understanding the four Ps as it provides examples and explains why it would relate to certain topics. To help Bard out, even though it assumed my income level, I could provide price maximums and minimums, location and occupation. These other attributes would probably help Bard in better pinpointing products to the interests I inputted.
John Degraff MARKETNG 311-22
Connecting with Your Interests: A Marketing Example
Sure, here are some examples of the four P’s of marketing that connect to your interests as a 21-year-old male who likes fried chicken, rap music, and Survivor:
Product:
Limited-edition hot sauce collaboration: A fried chicken restaurant partners with a rapper known for his love of hot sauce to create a limited-edition flavor. The sauce is named after a famous line from one of his songs and features artwork inspired by the rapper’s style.
Wireless earbuds with Survivor integration: An audio company releases wireless earbuds with a special Survivor mode that amplifies sound effects and music during challenges, making you feel more immersed in the show.
Subscription box for hip-hop fashion and streetwear: A clothing company curates a monthly subscription box featuring apparel and accessories inspired by popular rap artists and streetwear trends.
Price:
Student discounts for fried chicken: A fried chicken restaurant offers student discounts on specific days or combo meals, targeting budget-conscious young adults.
Freemium model for rap music streaming: A music streaming service offers a free tier with limited features and ads, but also a premium tier with ad-free listening, exclusive content, and early access to new releases.
Pay-per-episode option for Survivor: A streaming platform allows viewers to purchase individual episodes of Survivor instead of subscribing to the entire season, catering to those who only want to watch specific episodes.
Place:
Food truck serving fusion fried chicken at hip-hop concerts: A food truck specializing in unique fried chicken flavors sets up shop at hip-hop concerts and festivals, creating a convenient and relevant dining option for concertgoers.
Pop-up shops for exclusive rap merchandise: A clothing brand organizes pop-up shops in major cities, selling limited-edition merchandise and offering meet-and-greets with popular rap artists.
Themed Survivor escape room: An escape room company creates a themed experience based on the challenges and alliances of Survivor, allowing fans to test their skills and teamwork in a real-life setting.
Promotion:
Social media contest with fried chicken and rap music theme: A fried chicken restaurant launches a social media contest asking users to share their favorite rap lyrics about food, with the winner receiving a year’s supply of fried chicken.
Influencer marketing with rappers promoting wireless earbuds: A wireless earbud brand partners with up-and-coming rappers to promote their products on social media and at live events, targeting their young audience.
Behind-the-scenes content for Survivor on streaming platform: A streaming platform acquires the rights to Survivor and offers exclusive behind-the-scenes content, interviews with contestants, and deleted scenes, attracting die-hard fans.
These are just a few examples, and the possibilities are endless! By understanding your interests and using the 4 P’s of marketing effectively, brands can create products, pricing strategies, distribution channels, and promotional campaigns that resonate with you and other consumers like you.
Assessment:
The output that I was given really helped me understand one of the four P’s. The only P that this helped me better understand was price. It helped me understand price because it gave me examples of products that I would get a discount on because I am a student and products that allow for single episode purchasing instead of subscribing for the entire season. It did not really help me understand product because it didn’t really give me examples of products that had significant value to me or that I would be interested in. It didn’t help me understand place because it didn’t give me examples of products that were conveniently close to me. Finally, it did not really help me understand promotion because with the examples of products that it gave me, it didn’t really communicate those products’ values to me. One thing that I think I could have added to the prompt to make it more helpful is the state that I live in or the university that I attend.
“Assume that I’m a 26-year-old male who likes microsoft office, video games and star wars. Can you provide examples of the four Ps of marketing that connect to my interests? I’d like at least three examples for each of the Ps.”
Bard’s Response:
Absolutely! Let’s delve into the 4 Ps for a 26-year-old you who’s a Microsoft Office whiz, a gaming enthusiast, and a Star Wars devotee:
**Product:**
1. **Microsoft Office Pro Plus with Star Wars Theme:** Imagine a limited edition Office suite decked out with lightsabers, X-wing fighter cursor trails, and Yoda wisdom sound effects. Productivity just got a galactic upgrade!
2. **Custom PC Bundle for Jedi Masters:** A pre-built PC optimized for gaming and productivity, featuring Star Wars-themed LED lights, a Stormtrooper case design, and pre-loaded with classic Star Wars games and productivity software. May the Force be with your spreadsheets!
3. **Star Wars Collectible Action Figures with Bonus Content:** Figures of your favorite characters with scannable codes that unlock exclusive in-game items, behind-the-scenes featurettes, or interactive AR experiences. The Force is now in your action figure!
**Price:**
1. **Discounts for Microsoft Office Bundle with Star Wars Game Purchase:** Buy a new Star Wars game and get a discounted Office subscription, letting you conquer both digital galaxies, work and play. This two-birds-one-stone approach appeals to your budget-conscious Jedi Master side.
2. **Tiered Subscription Service for Exclusive Star Wars Content:** Different subscription tiers offer access to varying levels of exclusive Star Wars content, from early access to games and movies to personalized character interactions and virtual tours of iconic locations. Tailor your spending to your fandom level.
3. **Pre-Order Bonus for Star Wars Video Game:** Pre-order the next Star Wars game and receive bonus in-game items, a limited-edition digital soundtrack, or even a chance to win a visit to the movie set. Early bird gets the lightsaber – and exclusive perks!
**Place:**
1. **Pop-Up Star Wars Experience at Tech Retailers:** Immersive pop-up stores at tech retailers with game demos, merchandise displays, and interactive exhibits. Test the latest Microsoft Office features while blasting TIE fighters!
2. **Twitch Streamer Sponsorships:** Partner with popular Star Wars-themed Twitch streamers to showcase Microsoft Office features integrated into their gaming streams. Learn productivity tips from your favorite Jedi Knight streamer.
3. **Star Wars-Themed E-sports Tournaments:** Sponsor high-profile Star Wars-themed e-sports tournaments. Showcase high-performance technology while connecting with the competitive gaming community.
**Promotion:**
1. **Social Media Campaign with Exclusive Star Wars Content:** Run social media contests and giveaways with prizes like Star Wars collectibles, gaming gear, and Microsoft Office subscriptions. Post behind-the-scenes clips from Star Wars productions and Office development.
2. **Interactive AR Filters and Games:** Develop Star Wars-themed AR filters and mobile games that utilize Microsoft Office features. Imagine battling Stormtroopers using Excel spreadsheets or building lightsabers in PowerPoint.
3. **Humorous Commercials with Star Wars Parodies:** Create witty commercials that parody classic Star Wars scenes, but with a focus on showcasing how Microsoft Office tools can help users conquer everyday tasks. Who wouldn’t want to see Darth Vader struggling with a PowerPoint presentation?
These are just a few examples, and the possibilities are endless! Remember, the key is to tap into your passions and offer products, pricing strategies, distribution channels, and promotions that resonate with your fellow Star Wars-loving, productivity-minded gamers. May the marketing Force be with you!
I think the AI’s attempt to give me suggestions confused me more than it did help. To be clear, I understand the material. However, what it suggested I do with the four P’s as they regard to my prompt wasn’t the best. The response wasn’t all bad, but the suggestions for the product for example were not quite up my alley. For example, it recommended a product be made that is a PC with a Star Wars themed case. I’ve never been a fan of prebuilt PCs; I like to build my own.
It made assumptions about who I am and what I am interested in based on the information I give it. I can’t fault it for that. In fact, I think it would work on a late of people that meet the demographic and interests I listed. Could I have done better? I think on a few things yes. That said, they AI is certainly more creative than I am, and I think its quantity of ideas would eventually outpace my quality.
At first, when I put in the request, it would not allow me to underline the words that I needed underlined, so I tried to do it in a word document and paste it in, but it that didn’t work either. I put in the request and it did a pretty good job at first, but it gave me the wrong product when I put Chipotle. So I tried again and was more specific by calling it Chipotle Mexican Grill and that seemed to work. It gave me 3 examples of each except for on my last interest it only gave me 1 example for the place. Besides the small errors, it did give me a decent understanding of what the four p’s of marketing are. The breakdowns were concise, and the response was done relatively quickly, however, Chat GPT is quicker. I was surprised at how detailed the examples were of my interests and how accurate they were (except for one of them). If I could do anything to help AI help me, I would just be more specific with the instructions to see if that works.
Here was the response by Bard…
Absolutely! Here are some examples of the 4Ps of marketing tailored to your interests as a 40-year-old Lifetime Fitness, Chipotle, and Netflix enthusiast:
Product:
• Lifetime Fitness:
o Specialized fitness programs: Group classes and personalized training plans designed for men over 40, focusing on injury prevention, functional training, and overall fitness maintenance. Think TRX workouts for core strength, yoga-infused sessions for flexibility, or circuit training programs tailored to busy professionals.
o Tech-integrated workouts: Interactive workout mirrors offering on-demand classes, personalized feedback, and virtual trainer challenges. Imagine competing with friends on virtual leaderboards or receiving real-time coaching during your at-home workout.
o Post-workout recovery amenities: Saunas, steam rooms, massage therapy services, and healthy meal options in the on-site cafe, ideal for promoting post-workout relaxation and refueling.
• Chipotle Mexican Grill:
o Seasonal ingredient spotlights: Highlighting specific, fresh ingredients like locally sourced corn for tortillas, roasted seasonal vegetables for bowls, or limited-time protein options like grilled tempeh for health-conscious customers.
o Family-friendly meal kits: Pre-portioned ingredients and easy-to-follow recipes for popular Chipotle dishes like barbacoa bowls or veggie fajitas, perfect for convenient and healthy family meals.
o Subscription box service: Monthly or quarterly delivery of curated spice blends, hot sauces, and unique ingredients inspired by Chipotle’s recipes, allowing customers to recreate their favorites at home and explore new flavor combinations.
• Netflix:
o Curated content based on life stage: Recommendations for documentaries about fatherhood, fitness challenges for over-40s, and cooking shows featuring healthy meal prep inspiration. Think documentaries exploring the science of aging, stand-up specials by comedians your age, or inspiring stories of individuals overcoming mid-life challenges.
o Interactive fitness experiences: Choose-your-own-adventure documentaries where viewers make decisions that impact the story, or interactive workout programs led by celebrity trainers streamed directly on Netflix. Imagine choosing the path your documentary character takes on a mountain climbing expedition or following a personalized HIIT workout led by your favorite athlete.
o Virtual reality adventures: Immersive VR experiences that combine entertainment with fitness, like exploring exotic locations through VR travel shows or participating in virtual sports competitions. Imagine kayaking through the Amazon rainforest or climbing Mount Everest, all from the comfort of your living room.
Price:
• Lifetime Fitness:
o Discounts for off-peak hours: Reduced membership fees or class packages for early mornings, late evenings, or weekends, catering to busy schedules.
o Corporate wellness partnerships: Discounted gym memberships for employees of partner companies, encouraging workplace health and fitness initiatives.
o Referral programs: Rewards for members who refer friends and family, incentivizing community building and expanding the customer base.
• Chipotle Mexican Grill:
o Loyalty program with tiered rewards: Points earned with every purchase, unlocking discounts, free menu items, and exclusive access to events or merchandise.
o Digital coupons and promotions: Targeted offers through the Chipotle app or website, encouraging frequent visits and promoting specific menu items.
o Family meal deals: Discounted bundles for families, catering to the needs of busy households and promoting healthy home-cooked meals.
• Netflix:
o Student and senior discounts: Reduced subscription fees for specific demographics, making the platform accessible to a wider audience.
o Trial periods and limited-time offers: Free trials for new users or temporary price reductions for specific plans, encouraging initial subscriptions and attracting new customers.
o Bundle packages with other streaming services: Discounted or combined subscriptions with partner platforms like Hulu or Spotify, offering increased value and attracting customers who use multiple services.
Place:
• Lifetime Fitness:
o Convenient locations near workplaces and residential areas: Making access to fitness easy and fitting seamlessly into everyday routines.
o On-site childcare facilities: Allowing parents to squeeze in workouts while their children are safely entertained and supervised.
o Partnership with local restaurants or grocery stores: Offering discounts or exclusive perks at nearby establishments frequented by Lifetime members, creating a sense of community and convenience.
• Chipotle Mexican Grill:
o Mobile ordering and delivery options: Catering to busy lifestyles and offering seamless access to Chipotle’s food on the go.
o Drive-thru lanes and curbside pickup: Streamlining the ordering process and offering contactless takeout options for added convenience.
o Partnership with food delivery platforms: Expanding reach and accessibility by making Chipotle available through popular delivery services like DoorDash or Grubhub.
• Netflix:
o Offline download capabilities: Allowing users to download shows and movies for viewing without an internet connection, ideal for travel or commute times
John DeGraff Marketing 311-22
I believe that the AI did a great job of helping me better understand the four Ps of marketing, granted that some of the suggestions did not sound all that intriguing to me. The AI gave me great examples of products that I am interested in, such as the limited-edition cleats. Price was something that did not do great, but in the end, it did help me understand it a bit more. Place was another one that the AI didn’t do all that well. It gave examples of where they would be and what they would entail, and I would go to one of them if I could find out where it was, but that’s the hard part: having a pop-up doesn’t sound like it would work for most people. The AI did promotion the best. It gave specific examples to entice me to purchase some of the products. Those same methods have gotten me to buy things before
## Marketing to a 20-year-old Soccer, Video Game, and Reacher Fan: 4 Ps in Action
Okay, imagine you’re this 20-year-old dude just livin’ your best life. Let’s see how marketers can grab your attention with the 4 Ps:
**1. Product:**
* **Soccer cleats designed for peak performance:** Imagine lightweight cleats with explosive acceleration, inspired by your favorite pro’s signature moves. Think vibrant colors and limited-edition releases tied to big tournaments.
[Image of Limited edition soccer cleats with vibrant colors]
* **Next-gen VR soccer game with hyper-realistic gameplay:** Step onto the pitch against Messi or Mbappe in a VR experience that blurs the lines between simulation and reality. Train like a pro, feel the roar of the crowd, and experience the thrill of scoring the winning goal.
[Image of A person wearing a VR headset playing a soccer video game]
* **Reacher-themed action RPG:** Become Jack Reacher himself in an open-world adventure filled with brutal combat, strategic puzzles, and a gripping storyline. Explore Reacher’s world, uncover hidden secrets, and take down the bad guys with your own two fists (and maybe a few gadgets).
**2. Price:**
* **Subscription service for exclusive soccer content:** Get early access to match tickets, behind-the-scenes training footage, and personalized coaching tips from top players, all for a monthly fee.
[Image of A person signing up for a subscription service on their phone]
* **Free-to-play mobile soccer game with optional in-app purchases:** Enjoy the core gameplay for free, but level up faster, unlock special kits, and dominate the online leaderboards with strategic microtransactions.
* **Reacher TV show box set with bonus features:** Own every episode of the hit series, plus deleted scenes, director’s commentary, and featurettes about the making of the show, at a discounted price compared to buying individual episodes.
[Image of A Reacher TV show box set]
**3. Place:**
* **Interactive soccer pop-up experience at a music festival:** Test your skills in virtual penalty shootouts, compete in mini-tournaments with friends, and meet former pros for autograph sessions and coaching clinics.
* **Esports tournaments hosted in VR arcades:** Compete head-to-head with other VR soccer enthusiasts in immersive arenas, with live commentary and cheering crowds adding to the excitement.
* **Limited-edition Reacher merchandise pop-up shop:** Get your hands on exclusive clothing, mugs, phone cases, and other collectibles inspired by the show, only available at this temporary location.
[Image of A limited-edition Reacher merchandise pop-up shop]
**4. Promotion:**
* **Social media influencer campaign featuring pro soccer players showcasing the new cleats:** Eye-catching videos and photos on Instagram and TikTok, along with interactive challenges and giveaways, generate buzz and drive sales.
[Image of A pro soccer player wearing new cleats on social media]
* **Twitch streamers playing the new VR soccer game with live commentary and challenges:** Watch entertaining gameplay, learn tips and tricks, and interact with the streamer and other viewers in real-time, creating a sense of community.
* **Trailer for the Reacher RPG featuring intense action sequences and gritty dialogue:** Release a short, high-octane video that captures the essence of the show and the game, generating hype and pre-orders among fans.
Remember, these are just a few examples, and the possibilities are endless! Marketers can get creative and tailor their approach to your specific interests and preferences to make you feel like they’re speaking directly to you. So keep an eye out for those clever marketing ploys, and maybe you’ll score some awesome products and experiences along the way!
John DeGraff Marketing 311-22
The Google Bard results were very interesting and were tailored way more than I thought they would be. This tool helped me to understand each of the 4 Ps in greater detail by giving me Ideas and allowing me to visualize and tie each component to everyday marketing I experience. From each section of the P’s, I found at least one recommendation that would prompt me as a consumer to be reached or drawn in, which shows that the AI has a pretty good algorithm in place. Partnerships with travel influencers and tech YouTubers were given as an idea for “Place”, and the “Place” was a perfect recommendation to market my favorite product idea which was subscription boxes for tech enthusiasts and travelers. If I were to give more information such as the budget to launch a product, the social platforms that I use, and the experience I have with technology I feel I would receive even more precise results.
*************************************************
Absolutely! Here are some examples of the 4 Ps of marketing that connect to your interests as a 27-year-old who likes technology, traveling, and the Reacher TV show:
Product:
•Tech-infused travel gadgets: Portable Wi-Fi hotspots, noise-canceling headphones with built-in translation features, drone cameras for capturing stunning aerial footage, universal adapters for staying connected worldwide.
•Reacher-inspired apparel and accessories: Graphic tees with the show’s logo or catchphrases, tactical boots, and jackets, and limited-edition travel mugs featuring Alan Ritchson’s likeness.
•Subscription boxes for tech enthusiasts and travelers: Monthly deliveries of curated gadgets, travel gear, and outdoor adventure essentials, with personalized recommendations based on your interests.
Price:
•Freemium travel apps: Offer basic features for free, with premium upgrades for advanced functionalities like offline maps, real-time language translation, and personalized itinerary planning.
•Flexible travel packages: Cater to different budgets and travel styles, with options for budget-friendly backpacking trips, luxurious all-inclusive getaways, and adventure tours with unique experiences.
•Discounts and loyalty programs: Reward tech-savvy travelers with exclusive deals on flights, hotels, and travel gadgets, or offer bonus points and rewards for booking through your platform.
Place:
•Tech-focused travel agencies: Specialize in curating tech-themed trips to destinations like Silicon Valley, Akihabara in Tokyo, or Shenzhen in China, with opportunities to visit tech companies, attend conferences, and meet industry leaders.
•Pop-up events and experiential marketing: Host interactive events at tech conventions or travel expos, showcasing your products and offering hands-on demos or workshops related to travel and technology.
•Partnerships with travel influencers and tech YouTubers: Collaborate with creators who share your target audience’s interests, sponsoring their content or featuring them in marketing campaigns to reach a wider audience.
Promotion:
•Targeted social media advertising: Utilize platforms like Instagram and TikTok to reach tech-savvy travelers with visually appealing ads featuring stunning travel destinations, gadgets, and Reacher-inspired content.
•Content marketing: Create engaging blog posts, videos, and infographics about travel tips, tech recommendations, and behind-the-scenes insights from the Reacher set, establishing yourself as a thought leader in your niche.
•Interactive contests and giveaways: Generate excitement and brand awareness with social media contests, offering travel gear, tech gadgets, or Reacher merchandise as prizes to encourage engagement and user-generated content.
By focusing on these Ps of marketing, you can create products, pricing strategies, distribution channels, and promotional campaigns that resonate with your target audience of 27-year-olds who share your passions for technology, traveling, and the Reacher TV show. Remember to tailor your approach to the specific platforms and channels your audience frequents, and leverage the power of user-generated content and influencer marketing to build trust and excitement around your brand.
Marketing to a 20-year-old female who loves skincare, makeup, and SZA: A 4Ps deep dive
Sure, here are some examples of how the four Ps of marketing can be used to connect with a 20-year-old female who likes skincare products, makeup, and the music artist SZA:
Product:
Develop skincare and makeup lines: Create targeted product lines that address the specific needs and concerns of young women, such as acne-prone skin, dry skin, or long-lasting makeup formulations. You could even collaborate with dermatologists or makeup artists to create credible and high-quality products.
Limited edition SZA collections: Partner with SZA to create limited-edition skincare or makeup collections inspired by her music, lyrics, or personal style. Offer exclusive packaging, bonus items, or early access for fan club members.
Virtual consultations and personalized recommendations: Utilize technology to offer virtual consultations with skincare professionals or makeup artists who can recommend products based on individual needs and preferences. Leverage AI or machine learning to personalize product recommendations based on past purchases and browsing behavior.
Price:
Freemium model for skincare samples: Offer free samples of popular skincare products with purchase or sign-up, allowing customers to try before they buy. Partner with beauty subscription boxes to include samples in their deliveries.
Tiered pricing for makeup: Implement tiered pricing for makeup products, with basic palettes or brushes at lower price points and premium, limited-edition items at higher prices to cater to different budgets and preferences.
Exclusive discounts and early access for SZA fans: Offer exclusive discounts or early access to sales and new product launches for SZA fan club members or those who engage with the brand on social media using relevant hashtags.
Place:
Direct-to-consumer sales with influencer marketing: Utilize social media platforms like Instagram and TikTok to partner with micro-influencers who resonate with your target audience. They can showcase products, share tutorials, and offer authentic reviews to drive sales through your direct-to-consumer website.
Collaborations with beauty retailers and SZA’s tour: Partner with popular beauty retailers that cater to a young female audience to stock your products and offer in-store promotions or events. Consider sponsoring SZA’s tour or having pop-up booths at her concerts to reach fans directly.
Augmented reality experiences: Develop AR filters or apps that allow customers to virtually try on makeup products before purchasing, creating an interactive and engaging shopping experience.
Promotion:
User-generated content campaigns: Encourage customers to share their experiences with your products using branded hashtags and contests with attractive prizes. This leverages social proof and authentic testimonials to attract new customers.
Social media partnerships and SZA integrations: Partner with beauty and lifestyle publications, blogs, and YouTube channels popular with your target audience for product reviews, giveaways, and sponsored content. Collaborate with SZA on social media posts, interviews, or even a co-created makeup tutorial to leverage her influence.
Personalized email marketing: Send targeted email campaigns based on purchase history, browsing behavior, and interests. Offer personalized product recommendations, early access to sales, and exclusive content to keep customers engaged.
My assessment:
Before doing the assignment I was not aware of “Bard” the AI tool from google. The only AI I was aware of was chatgpt. It was interesting how the AI was able to combine different interests of mine and figure out ways to market it. I enjoyed how this tool was able to give me real-life examples of how these interests would be considered through the 4 P’s perspective. The ones that were most shocking to me were their findings for Price and Product. For example, I learned different strategies for pricing in the makeup and skincare industry. These include exclusive discounts and skincare samples. However, I am unsure if the tiered makeup pricing would be applicable to nowadays businesses. This is because there is a clear divide between drugstore vs high-end makeup and don’t believe this pricing strategy would work. As for the product, I believe all the responses are interesting new ideas that I would definitely invest in if they were real.
As for making the prompt more useful, I believe adding more interests and products I already have purchased would help create more detailed responses through the AI tool.
This was the first time I have really done anything with AI but it was a fun experience! It did help build my understanding of the four P’s. I like how it did sections for each P and gave a few examples of how they can apply to each thing I mentioned in the provided prompt. Having examples to base the four P’s on and how they can be applied was very helpful. I think it did an ok job of putting the interests I gave together, some of the descriptions were a little off and could have been applied to a lot of other topics. It did give a few really good suggestions that piqued my interest though, specifically the one in place about a themed “Grey’s Anatomy” pop-up hospital experience. It gave a lot of good suggestions for that one in the description! I think the next time I do this I will choose topics that relate together better. This hopefully would provide suggestions that made a little more sense together.
## Marketing to a 21-Year-Old Disney Fan, Lany Listener, and Grey’s Anatomy Devotee: A 4Ps Example
**Product:**
* **Disney x Lany collaboration:** Imagine a limited-edition clothing line featuring Lany’s dreamy melodies and iconic Disney characters. Think pastel tees with Mickey Mouse chilling to “Thru My Teeth”, or comfy sweatshirts adorned with Lany lyrics and Disney princesses. Partner with both brands to promote the collection through social media contests and exclusive behind-the-scenes content.
* **Grey’s Anatomy-themed board game:** Channel the medical drama’s high-stakes environment with a fast-paced game where players diagnose patients, manage crises, and navigate relationships, all while collecting “McDreamy” tokens to win. Partner with the show’s creators for authenticity and promote it through cast endorsements and behind-the-scenes glimpses of the game’s development.
* **Personalized Disney playlists curated by Lany:** Team up with Lany to create Spotify playlists based on different Disney characters, moods, or movie soundtracks. Each playlist could feature Lany’s music alongside other thematically-fitting songs, offering a fresh take on Disney classics. Promote it through Lany’s social media and Disney-themed channels.
**Price:**
* **Tiered subscription for Disney+ with exclusive content:** Offer a premium subscription tier for Disney+ that includes access to exclusive behind-the-scenes footage, early releases of new shows, virtual meet-and-greets with Disney stars, and access to Disney merchandise discounts. This caters to the superfan willing to pay more for deeper engagement.
* **Limited-edition Grey’s Anatomy merchandise bundles:** Create limited-edition merchandise bundles featuring exclusive items like autographed scripts, behind-the-scenes photos, and specially designed apparel. Offer these at a premium price to capitalise on fans’ desire for unique collectibles.
* **Freemium Lany app with premium features:** Develop a mobile app for Lany fans that offers free access to music streaming, lyrics, and basic fan community features. Introduce premium features like exclusive content, virtual concerts, and direct messaging with other fans at a subscription price, catering to dedicated listeners.
**Place:**
* **Pop-up shops featuring Disney x Lany collaborations:** Organize pop-up shops in major cities that showcase the limited-edition clothing line, host meet-and-greets with Lany members, and offer interactive experiences like designing your own Disney-themed Lany merchandise. Promote these events through social media and partner with local influencers to generate buzz.
* **Themed Grey’s Anatomy pop-up hospital experience:** Create a pop-up experience mimicking the show’s hospital setting, where fans can participate in medical simulations, meet actors dressed as their favorite characters, and purchase exclusive merchandise. Partner with hospitals or medical schools for authenticity and promote it through social media and influencer marketing.
* **Lany listening parties in unique locations:** Organize listening parties for Lany’s new releases in unconventional venues like planetariums, art galleries, or nature reserves. Partner with local businesses and promote them through Lany’s social media and targeted ads to attract fans seeking unique experiences.
**Promotion:**
* **Social media contests and challenges:** Encourage user-generated content by hosting contests on platforms like TikTok and Instagram. Challenge fans to create Disney-themed Lany music videos, Grey’s Anatomy-inspired medical simulations, or showcase their Disney+ viewing experiences. Partner with influencers to judge the contests and promote them through targeted ads.
* **Collaborations with other brands and personalities:** Partner with other brands or personalities that resonate with your target audience. For example, team up with a popular nail art salon for a Disney-themed nail art collection, or collaborate with a medical education YouTuber to promote the Grey’s Anatomy board game.
* **Influencer marketing:** Partner with micro-influencers who align with your target audience’s interests. They can promote your products or services through authentic reviews, tutorials, or behind-the-scenes glimpses, fostering trust and engagement with your target demographic.
Remember, these are just a few examples, and the best marketing strategies will be tailored to your specific goals and target audience.
Input: Assume that I’m a 20-year-old female who likes ATVing, country music, and the television show Yellowstone.
I have never used Google Bard before and I think it is such a great tool to use that can be very helpful in determining the four P’s of marketing. The software went through all three interests (country music, ATVing, and the TV show Yellowstone) and connected them to one another to make the interests more enticing by including several interests in one idea. I think that after entering a few different likes into the system, I feel like you would need to provide more detail to get better results. For example, providing a country artist you like or a favorite character from the television show Yellowstone. I also think that maybe selecting more keywords would be helpful. This could be more things you like, but could also be more words about each of the three likes you enter. Overall, I do think that this tool can provide you with great ideas on how to market an item you enjoy.
## 4 Ps of Marketing for a 20-Year-Old Female who Loves ATVs, Yellowstone, and Country Music:
**Product:**
1. **Limited edition ATV gear:** Collaborate with a popular country music artist or “Yellowstone” actor/actress to design a unique line of helmets, gloves, goggles, or apparel with rugged yet stylish themes.
2. **Subscription box for outdoor adventure enthusiasts:** Curate a monthly box filled with ATV accessories, snacks inspired by “Yellowstone”, country music CDs, and outdoor adventure gear like mini first-aid kits or headlamps.
3. **Interactive “Yellowstone” ranch experience:** Offer immersive weekend getaways at a ranch-style location, featuring horseback riding, ATV tours, live country music nights, and themed activities inspired by the show.
**Price:**
1. **Early bird discounts for ATV events:** Target college students and young adults with discounted registration fees for ATV rallies, mud runs, or competitions, especially events held near scenic locations or featuring country music concerts.
2. **Tiered subscription box options:** Provide different box sizes and pricing based on the level of gear and adventure items included. Offer student discounts or bundle deals with local ATV rentals or tours.
3. **Flexible payment plans for “Yellowstone” ranch experience:** Design financing options or payment plans for the ranch getaway, attracting younger demographics who might not have a large upfront budget.
**Place:**
1. **Partnerships with country music festivals and events:** Set up booths at major country music festivals or concerts, showcasing ATV gear and “Yellowstone” merchandise alongside interactive experiences like virtual reality tours of the ranch.
2. **Target advertising on outdoor recreation channels and websites:** Advertise during TV shows and online platforms popular with ATV enthusiasts, like hunting and fishing channels, or websites devoted to off-road adventures.
3. **Collaborate with local ATV dealerships and outfitters:** Partner with local businesses that rent or sell ATVs, offering joint promotions or discounts on gear and experiences to their customers.
**Promotion:**
1. **Social media influencer marketing:** Partner with young female ATV riders and country music fans on social media platforms like Instagram and TikTok, showcasing your products and experiences through their authentic content and reviews.
2. **Create engaging online content:** Develop blog posts, short videos, and interactive quizzes on your website and social media channels, covering topics like ATV trails near “Yellowstone” filming locations, country music playlists for your next ride, or “Yellowstone” ranch-inspired DIY projects.
3. **Run contests and giveaways:** Organize online contests with exciting prizes like ATV accessories, “Yellowstone” ranch experience packages, or meet-and-greets with country music artists, encouraging user engagement and brand awareness.
**Bonus:**
* **Use authentic language and visuals:** Connect with your target audience by understanding their slang, cultural references, and preferred aesthetics. Showcase real women enjoying ATVs, appreciating “Yellowstone,” and embracing country music in your marketing materials.
* **Focus on community and empowerment:** Highlight the adventurous spirit, independence, and sense of belonging that these interests represent. Promote female empowerment and showcase role models in the ATV and country music scenes.
* **Offer personalized experiences:** Consider offering customizable products or experiences, allowing your target audience to tailor their choices to their individual interests within these broader themes.
Remember, these are just examples to get you started. It’s important to research your target audience further and tailor your marketing approach to their specific preferences and behaviors.
I believe that the AI did a good job of including one topic with another to make it flow better. I would say that the AI did a good job of implementing the 4 Ps to give me a better understanding and difference between them. I could have been more specific on what information to give to the AI. For example, instead of putting the topics together, I could have specified to make it, so the AI talked about each topic separately. For example, The AI talked about “travel themed protein bars” as a product. Instead of saying something that correlates with another one of my interests, maybe say one product that resonates with traveling, one with protein-based foods, and one with spending time with family so they are more separated.
Product:
1. Travel-themed protein bars: Bars with names like “Summit Bar” or “Himalayan Hustle” packed with protein and healthy fats, marketed for on-the-go adventurers. 2. Family recipe meal kits: Kits containing pre-measured ingredients and instructions for recreating your favorite family protein-based dishes, promoting togetherness and healthy eating. 3. Subscription box for outdoor experiences: Monthly box delivering curated gear and snacks for different outdoor activities (hiking, camping, etc.), highlighting adventure and protein-based energy needs.
Price:
1. Student travel discounts: Offering special deals on travel packages or gear targeting young adults with travel aspirations. 2. Bulk protein purchases: Discounts for buying protein powder or bars in bulk, appealing to cost-conscious individuals focused on fitness. 3. Family meal kit bundles: Lower price per serving when buying multiple meal kits, promoting family value and cost-effectiveness.
Place:
1. Airport partnerships: Selling travel bars and healthy snacks in airport vending machines or convenience stores, reaching travelers at the point of purchase. 2. Online meal kit delivery: Reaching busy families directly through delivery services, eliminating grocery shopping hassle. 3. Outdoor gear pop-up shops: Setting up temporary stores at campsites or hiking trails, offering relevant products and creating a community atmosphere.
Promotion:
1. Travel blog featuring protein-based recipes: Sharing travel stories and recipes that fuel adventures, promoting both travel and the protein aspect. 2. Social media challenges: Encouraging families to share healthy meal creations using the meal kit ingredients, fostering engagement and brand awareness. 3. Influencer partnerships: Collaborating with outdoor enthusiasts to showcase the subscription box products in action, leveraging their audience reach and trust.
This is what I Would say, instead of AI.
Prompt- I am a 20-year-old man who loves to travel, eat protein-based foods, and be with my family.
Product- Travel neck pillow, Protein Powder, playing board games with family (monopoly).
Price- Plane ticket may be around $700. Protein based foods can be pricey, protein powder is around $30-40 for a months’ worth of servings. Spending time with family is priceless.
Place- Places I’d love to travel to would be the Florida Keys, New York City, and Myrtle Beach. I can find protein-based foods at my local grocery store. I can spend time with my family at my house, out to eat, or in the car usually.
Promotion- I see promotions for travel neck pillows whenever I have been to an airport. For protein powder, I have seen things on the internet/tik Tok telling me to buy a certain protein powder because it tastes good and is cheaper. I promote to my family telling us to stay inside and watch a movie instead of going out somewhere.
DeGraff Marketing 311-22
My input was for Bard to assume that I am a 24-year-old male who enjoys history, weightlifting, and outdoor activities like rock climbing. I found this useful in understanding the 4 Ps. It provided relatable, concrete examples for most of them. This exercise allowed me to view the four Ps with a consumer’s point of view rather than a conceptual, marketing point of view because it was created with my interests in mind. The only P which I think the AI lacked in giving good examples was promotion. From a marketing point of view, with the intentions of selling a product or service, I didn’t understand how the promotions it provided would help.
## Connecting with your interests: The 4 Ps of Marketing
Here are some examples of the 4 Ps of marketing tailored to your interests as a 24-year-old male who enjoys history, weightlifting, and outdoor activities:
**Product:**
**History:**
1. **Interactive historical documentaries:** Immersive virtual reality experiences that let you explore historical events or documentaries with branching narratives where your choices influence the story.
2. **Personalized history learning kits:** Curated boxes containing historical artifacts replicas, books on specific eras, and online access to expert lectures and discussions.
3. **Gamified historical apps:** Mobile games that blend historical facts with engaging challenges and quests, teaching history in a fun and interactive way.
**Weightlifting:**
1. **Smart home gym equipment:** Interactive weights with built-in sensors that track progress, offer personalized workout routines, and connect with a supportive online community.
2. **Sustainable and eco-friendly gym apparel:** Made from recycled materials and designed for comfort and performance, appealing to your environmental awareness.
3. **Personalized AI-powered nutrition plans:** Apps that analyze your fitness goals, body composition, and activity level to create customized meal plans optimized for muscle growth and performance.
**Outdoor Activities:**
1. **Subscription box for outdoor gear:** Receive curated outdoor equipment rentals each month, allowing you to try new activities without major investments.
2. **Guided eco-adventure tours:** Sustainable and responsible adventures that combine outdoor activities with learning about local ecology and conservation efforts.
3. **Wearable tech for rock climbing:** Smartwatches or climbing-specific devices that track performance metrics, offer route suggestions, and connect you with fellow climbers for safety and community.
**Price:**
**History:**
1. **Freemium model for historical documentaries:** Offer basic access for free with in-app purchases for additional features and exclusive content.
2. **Subscription service for history learning kits:** Discounted monthly or annual memberships for regular deliveries and access to a library of past kits.
3. **Microtransactions for gamified historical apps:** Purchase additional levels, characters, or historical periods within the app.
**Weightlifting:**
1. **Rent-to-own options for smart home gym equipment:** Make fitness accessible with affordable rental plans that transition to ownership over time.
2. **Upcycled and pre-owned gym apparel marketplaces:** Offer high-quality second-hand options at discounted prices.
3. **Tiered pricing for personalized AI nutrition plans:** Basic plans with essential guidance and premium options with in-depth analysis and chef-curated recipes.
**Outdoor Activities:**
1. **Groupon deals and flash sales for outdoor gear rentals:** Offer limited-time discounts on specific equipment packages.
2. **Volunteer-based adventure trips:** Combine outdoor activities with volunteering opportunities for discounted or subsidized participation.
3. **Pay-per-use model for wearable climbing tech:** Rent the device only when you need it for specific climbing trips.
**Place:**
**History:**
1. **Augmented reality experiences in historical landmarks:** Overlay historical information and interactive elements onto real-world locations through your phone or smart glasses.
2. **Pop-up history museums:** Temporary exhibits in unconventional spaces like cafes or parks, bringing history to unexpected places.
3. **Partnerships with history-themed board game cafes or escape rooms:** Offer unique entertainment experiences that blend learning and fun.
**Weightlifting:**
1. **Community-driven home gym network:** Partner with local gyms or community centers to offer shared access to equipment and group fitness classes.
2. **Corporate wellness programs with on-site fitness facilities:** Cater to workplaces interested in employee health and well-being.
3. **Mobile fitness trailers offering pop-up workout sessions:** Bring accessible training opportunities to parks, beaches, or other outdoor spaces.
**Outdoor Activities:**
1. **Subscription service for curated outdoor activities:** Offer monthly subscriptions for access to a network of guided tours, rental equipment, and local partnerships.
2. **Mobile app for finding outdoor adventure buddies:** Connect with like-minded individuals for group hikes, climbs, or other activities.
3. **Partnerships with national parks and outdoor retailers:** Offer exclusive discounts or experiences through these established channels.
**Promotion:**
**History:**
1. **Social media campaigns with historical influencers:** Partner with engaging personalities who share your target audience’s interests.
2. **Interactive quizzes and challenges online:** Generate buzz and engagement with fun activities related to historical content.
3. **Collaborations with history podcasts or YouTube channels:** Cross-promote content and reach new audiences.
**Weightlifting:**
1. **Content marketing with workout tips and motivational stories:** Share valuable information and inspire the target audience through blog posts, social media, or videos.
2. **Sponsorship of local weightlifting competitions or fitness events:** Increase brand visibility and connect with potential customers directly.
3. **Affiliate marketing partnerships
John DeGraff Marketing 311-22
My input was “Assume I’m a 20 year old female who enjoys fitness, cooking, and reality TV.”
The Bard website was interesting as I’ve never heard of it or seen it before. Kind of reminded me of the Snapchat AI but was way more useful in the sense that Bard had more thorough information and explanations. The four Ps were presented to me in a way that was easy to follow, along with using my interests to formulate an explanation that kept me engaged. Generated response went through product, price, place, and promotion using examples from each of the 3 interests I gave the generator. One of the examples used for the price portion, was a meal kit service that provides dietary accommodations and portion sizes. I used this example because it tied in my love for food and cooking with my passion for fortress and health.
If I had given Bard a more detailed summary of my interests, I believe the generator would have come up with an even better way to explain the 4 P’s. I believe this because, like talked about in this week’s module, the information that is given online can be used to enhance someone’s likelihood of stopping to read an ad or purchase the product or service.
Connecting the 4 Ps of Marketing to Your Interests: Fitness, Cooking, and Reality TV:
Product:
Fitness:
Subscription-based fitness app with personalized workout plans and on-demand classes. This caters to your desire for convenience and variety.
Smart fitness tracker with gamified challenges and social features. This taps into your love for competition and community.
Activewear brand that promotes body positivity and inclusivity. This resonates with your values and desire for clothing that makes you feel confident.
Cooking:
Meal kit delivery service with healthy and delicious recipes. This solves your time constraints and provides inspiration for new dishes.
Smart kitchen appliance with voice-activated cooking instructions. This offers convenience and ease of use.
Subscription box featuring gourmet spices and international ingredients. This fuels your adventurous spirit and expands your culinary horizons.
Reality TV:
Interactive reality show app where viewers can vote on contestants’ decisions. This leverages your desire for engagement and influence.
Documentaries following the lives of fitness influencers or celebrity chefs. This combines your interest in reality TV with your love for these specific industries.
Behind-the-scenes look at popular reality shows through exclusive social media content. This offers unique access and caters to your curiosity about the production process.
Price:
Fitness:
Freemium model with limited features and a paid upgrade for personalized plans and premium content. This caters to different budget levels and allows you to try before you buy.
Group fitness classes with discounted rates for students or young adults. This makes fitness more accessible and affordable.
Partnerships with fitness brands offering exclusive discounts to members of loyalty programs. This rewards your engagement and provides value for money.
Cooking:
Meal kit service with tiered pricing based on portion size and dietary preferences. This allows customization and caters to different budgets.
Cooking classes with early bird discounts or special offers for groups. This encourages participation and makes them more affordable.
Digital recipe subscription service with a free trial period. This allows you to test the service before committing and see if it fits your needs.
Place:
Fitness:
Pop-up fitness events in trendy locations with live music and social activities. This creates a fun and engaging experience beyond the gym.
Fitness studios with outdoor workout spaces and scenic views. This appeals to your desire for a connection with nature and a unique workout environment.
Partnerships with local gyms and fitness centers offering student discounts or special events. This increases accessibility and convenience.
Cooking:
Online cooking classes with live instructors and interactive elements. This allows you to learn from anywhere and connects you with a global community.
Cooking workshops at local farms or markets, offering fresh ingredients and hands-on learning. This provides a unique and immersive experience.
Collaborations with restaurants offering cooking demonstrations or special menu items inspired by the service. This connects you with the chefs and expands your dining options.
Promotion:
Fitness:
Social media influencers showcasing the app or fitness tracker in their workouts and daily routines. This leverages their credibility and reaches your target audience.
Collaborations with fitness challenges or charity events to raise awareness and engagement. This aligns with your desire to be active and contribute to a good cause.
Personalized email marketing with targeted offers and workout recommendations based on your interests. This provides a tailored experience and feels more relevant.
Cooking:
Recipe blog with beautiful food photography and engaging stories behind the dishes. This appeals to your visual sense and desire for inspiration.
Cooking competitions or challenges on social media platforms. This encourages participation and user-generated content.
Partnerships with food bloggers or YouTubers for product reviews and sponsored collaborations. This leverages their reach and influence within your target audience.
Reality TV:
Social media campaigns with exclusive sneak peeks, behind-the-scenes footage, and interactive polls. This creates excitement and buzz around the show.
Partnerships with brands or influencers relevant to the show’s theme. This expands reach and attracts new viewers.
Interactive viewing experiences with live commentary or polls on social media platforms. This fosters a sense of community and engagement.
John DeGraff — MKT 311-22
Specific to the question of how well Bard helped me understand the four Ps, I would say it did a reasonable job of indicating Product, Place, and Promotion, but a poor job describing Price.
The initial output misunderstood part of my prompt which stated that I liked “writing and producing music,” followed by other separate interests. It did not interpret this as two related musical activities, and instead believed that I liked writing (as in literature, etc.), as well as producing music. Aside from this error, the examples it provided for Product, Place, and Promotion seemed to accurately demonstrate the appropriate category. I specifically was impressed by its ability to understand that the internet can be a “place” in the sense that humans think of it as a location they go for certain content or product/service offerings. In regard to Price, Bard represented it more as Promotion. It called out things such as “free trial(s)” and “early access discounts” which, while related to price, don’t really drill into the core value of the product and instead focus on one-time marketing tactics. To me, this was too narrow of a scope for it to lock in on.
As far as how I could have modified my prompt to improve the output, I could have expressed my interest in music with only one verb instead of two. I also could have added more detail to the end of the prompt to help it understand what I was looking for in examples of Price. I did experiment with modifying the prompt and it took four additional attempts to produce what I felt were more accurate examples of this category. Based on how I further defined what I was looking for, Bard at times took the additional detail too literally and lost sight of the total prompt; it took trial and error to produce the desired result.
For reference my original prompt:
Assume that I’m a 34-year-old male who likes writing and producing music, watching the Tennessee Titans, and engaging in philosophical discussion and debate. Can you provide examples of the four Ps of marketing that connect to my interests? I’d like at least three examples for each of the Ps.
Fifth prompt (most successful):
Assume that I’m a 34-year-old male who likes producing music, watching the Tennessee Titans, and engaging in philosophical discussion and debate. Can you provide examples of the four Ps of marketing that connect to my interests? I’d like at least three examples for each of the Ps. When providing examples for Price, please consider the core value of the product and do not reference temporary or promotional offers.
Original output:
## Your Personalized Marketing Mix: 4 Ps Tailored to Your Interests
Here are some examples of the four Ps of marketing tailored to your specific interests as a 34-year-old male who enjoys writing, music, the Tennessee Titans, philosophy, and debate:
**Product:**
1. **Personalized writing software:** A subscription to a writing software program that offers advanced features like grammar checking, style analysis, and collaborative tools, targeting your creative writing side.
2. **Limited-edition Titans merchandise:** A unique line of clothing or collectibles celebrating the Tennessee Titans, catering to your fandom.
3. **Interactive debate app:** An app that connects you with others for virtual debates on philosophical topics, appealing to your love of discourse.
**Price:**
1. **Free trial with exclusive content:** Offer a free trial of a music production software with access to premium loops and samples, enticing your music production hobby.
2. **Tiered subscription for philosophical content:** Provide a tiered subscription service for access to online lectures, debates, and discussions with renowned philosophers, catering to your intellectual curiosity at different price points.
3. **Early access discounts for Titans fans:** Offer early access to ticket sales or merchandise with exclusive discounts for dedicated Titans fans.
**Place:**
1. **Online writing community:** Host a vibrant online community for writers of different genres, providing a platform to share work, get feedback, and connect with others who share your passion.
2. **Local music production workshops:** Organize workshops and masterclasses with music producers in your area, offering hands-on learning and networking opportunities.
3. **Tailored advertising in sports bars and philosophical cafes:** Place targeted ads in locations frequented by Titans fans and philosophy enthusiasts, increasing brand awareness within your specific demographics.
**Promotion:**
1. **Social media contests and challenges:** Launch writing prompts, music production challenges, or Titans trivia contests on social media, encouraging engagement and user-generated content.
2. **Podcast sponsorships:** Sponsor podcasts related to writing, music production, the NFL, or philosophy, reaching a targeted audience with shared interests.
3. **Influencer marketing:** Partner with writers, musicians, or Titans players who resonate with your target audience to promote your product or service through authentic endorsements.
Remember, these are just a few examples, and the best marketing strategy will depend on your specific goals and target audience. By understanding your interests and tailoring the 4 Ps accordingly, you can create a marketing mix that resonates with you and attracts others who share your passions.
Mitat Ibrami – My Input – Assume that I’m a 20-year-old male who likes Chicago-style pan pizza, the band Led Zeppelin, and the television show Doctor Who. Can you provide examples of the four Ps of marketing that connect to my interests? I’d like at least three examples for each of the Ps.
Bard
Marketing to the 22-Year-Old Gamer Who Loves Pizza and Fitness: A 4P Breakdown
Product:
Protein-infused pizza crust: Cater to your fitness side with a pizza that boasts added protein, appealing to health-conscious gamers who don’t want to sacrifice taste.
Limited-edition gaming console-themed pizza: Partner with a popular gaming console brand to create a pizza with unique flavors and toppings inspired by the console’s design or popular games.
Subscription box with workout equipment and healthy pizza snacks: Combine your love for fitness and snacks with a box containing protein bars, healthy dipping sauces, and resistance bands alongside coupons for healthy pizzas.
Price:
Student discounts: Offer special deals on pizzas delivered to dorms or student apartments, targeting your likely demographic.
Gamified loyalty program: Implement a points system where you earn points for purchases, redeemable for discounts, game codes, or exclusive merchandise, appealing to your competitive gamer side.
Bundle deals: Package pizza with workout supplements or video game rentals at a discounted price, offering value and convenience.
Place:
Esports arenas and gaming cafes: Partner with these establishments to offer your pizzas on-site, reaching your target audience in their natural habitat.
Livestreaming collaborations: Sponsor popular gaming streamers who promote your pizzas during their streams, leveraging their influence and reaching a wider audience.
Mobile app with delivery tracking and gamified features: Develop an app for easy ordering, delivery tracking, and in-app games or challenges, creating a convenient and engaging experience.
Promotion:
Humor-laden social media campaigns: Use memes, relatable jokes, and gaming references in your social media marketing to create shareable content that resonates with your audience.
Influencer marketing: Partner with fitness and gaming influencers who align with your brand values to promote your products and reach their engaged followers.
Interactive video ads: Create interactive video ads where viewers can choose their pizza toppings or participate in mini-games, increasing engagement and brand recall.
Remember, these are just examples, and the most effective marketing strategies will depend on your specific brand, target audience, and budget. The key is to understand your interests and tailor your marketing messages and offerings to resonate with you and others like you.
There were things about the response I did and did not like, but overall, Bard did his thing and gave me a great idea of helping me understand the Four P’s. Bard did a great job delivering examples, specifically in the product part. He gave simple but smart ideas that could spark an idea for business. I enjoyed the AI thinking outside the box in new ways to correlate video games with pizza. He got the answers out in a fashionable manner, with little to no mistakes. One thing the AI did was present me two pizza ideas in the product section, which he could’ve tried to use another example, although he was given a small prompt and still delivered what told. I’m honestly astonished at what AI is capable of at such early stages, as the answers come quick and they are usually detailed. Overall, I think it delivers and shows great schematics for such a small prompt.
John DeGraff Marketing 311-22
My input was the following, “Assume that I’m a 20-year-old female who likes sports, country music, and the television show Longmire. Can you provide examples of the four Ps of marketing that connect to my interests? I’d like at least three examples for each of the Ps.”
I have never used this AI before; however, I found it very interesting. I thought the AI software did a good job of taking all of my interests and finding a way to combine them together. I think it could be a helpful tool when you know the interests of others and are trying to market to them and need help generating ideas. This did a good job of helping me to better understand the four Ps and how they could be better used to combine my interests and have things marketed to me. I thought it was helpful that each of the four Ps was broken down. It was nice to be able to have multiple examples and see that some would appeal to me more than some of the others would. For example, the third product did not appeal to me as much as the second product did. I thought the ideas that they brought in for the place were very interesting. I liked how the places offered obtainable options such as going to local sporting events or pop-up shops. I also thought that the price was also reasonable. They offered student discounts and bundled packages to make things more affordable while still offering good products.
Something that I thought could be added to give a better representation of the four Ps was the location. The location would help you find and name places that you could go to for place. Adding location would allow it to say Timber Rattler stadium for me, possibly instead of saying local sports teams or leagues. It could also, in my case, connect me to more local athletes instead of just saying female athletes. Adding location to the prompt would help to offer more specific places and athletes rather than generalized ones.
## Connecting with your interests: The 4Ps of Marketing
Sure, here are some examples of the 4Ps of marketing that connect to your interests as a 20-year-old female who likes sports, country music, and the TV show Longmire:
**Product:**
* **Sports apparel and equipment:** Limited edition sneakers designed in collaboration with female athletes, yoga apparel made from recycled materials, heart rate monitors with motivational messages.
* **Country music merchandise:** Exclusive concert tickets, box sets of classic albums by female country singers, clothing with lyrics from popular songs.
* **Longmire-themed items:** Replica sheriff’s badge, board game based on the show’s mysteries, subscription box with exclusive merchandise and behind-the-scenes content.
**Price:**
* **Student discounts:** Offer special pricing on sports apparel and equipment for students with a valid ID.
* **Bundled packages:** Combine concert tickets with merchandise or streaming subscriptions for country music fans.
* **Freemium model:** Offer a free basic version of the Longmire game with in-app purchases for additional content.
**Place:**
* **Sponsor local sporting events:** Partner with local sports teams or leagues to promote your sports apparel and equipment.
* **Partner with country music venues:** Sell merchandise at concerts or bars with live music nights.
* **Create a pop-up shop at a Longmire fan convention:** Sell exclusive merchandise and meet with fans of the show.
**Promotion:**
* **Social media influencer marketing:** Partner with female athletes or sports enthusiasts to promote your products on social media.
* **Livestream events with country music artists:** Offer exclusive behind-the-scenes content or early access to merchandise.
* **Run a contest to win a trip to the set of Longmire:** Generate excitement and engagement among fans of the show.
**Bonus:** Consider incorporating social responsibility into your marketing efforts. For example, you could donate a portion of proceeds from your sports apparel sales to a girls’ sports organization, support sustainable practices in the production of country music merchandise, or partner with a charity that aligns with the values of the Longmire show.
These are just a few examples, and the best marketing mix will depend on your specific goals and target audience. But hopefully, this gives you some ideas for how to connect with your interests using the 4Ps of marketing!
John DeGraff- MKT 311-22
My Input was: Assume that I’m a 25-year-old male who likes the Milwaukee Bucks, the brand Gymshark, and the television show Attack on Titan.
I believe that this AI tool has really helped me understand the four Ps because These are examples that all would relate to me. It was very interesting to see that they combined my interests with each of their marketing ideas. I was not expecting this, I thought they would just create an idea for each of the interests. However, I realized that by combining these interests into one strategy, I would be far more interested in these ideas. Giving this further thought, it makes sense that this strategy would work so well because it is peaking more than one of my interests. Also seeing how Bard separated each idea into the four Ps helped me to understand how they are each different from each other, but how they could come together. For example, offering a discounted ticket night (price), where they offer limited edition Gymshark apparel (product), and they include a few of these items in a giveaway during the game (promotion). Combining these ideas would make a great marketing strategy. To help this prompt, I possibly could have added more about my financial situation or the stage of life that I am in. This would maybe give more details of how to specifically market to someone like me.
Connecting with your interests through the 4 Ps of Marketing:
Product:
1) Milwaukee Bucks Limited Edition Gymshark Apparel: Partner with the Milwaukee Bucks to create a co-branded clothing line with Gymshark. This line could feature basketball-inspired workout apparel and accessories, with a portion of proceeds going to support the team or a local charity.
2) Attack on Titan Fitness Tracker: Design a fitness tracker themed around Attack on Titan, featuring character designs, motivational quotes, and challenges inspired by the show’s themes of perseverance and overcoming obstacles.
3)Gymshark Protein Powder with Personalized Attack on Titan Packaging: Offer Gymshark protein powder with limited-edition packaging featuring Attack on Titan characters. Customers could choose their favorite character or collect all designs.
Price:
1)Student Discounts for Milwaukee Bucks Season Tickets: Offer discounted season tickets for students, especially those attending colleges in Wisconsin. This could attract young fans and cultivate future loyalty.
2)Gymshark Rewards Program with Bonus Points for Milwaukee Bucks Fans: Create a tiered rewards program within the Gymshark app or website, where Milwaukee Bucks fans earn bonus points for purchases or completing fitness challenges. These points could be redeemed for discounts or exclusive merchandise.
3)Attack on Titan Subscription Box with Limited Edition Items: Offer a monthly or quarterly subscription box featuring Attack on Titan merchandise, apparel, and collectibles. This caters to dedicated fans who want exclusive items and creates recurring revenue.
Place:
1)Pop-Up Gymshark Store at Fiserv Forum: Partner with Gymshark to open a pop-up store within the Fiserv Forum arena during Milwaukee Bucks home games. This store could sell co-branded merchandise, host athlete meet-and-greets, and offer interactive fitness experiences.
2)Attack on Titan Themed Gym: Create a unique gym experience inspired by Attack on Titan, featuring themed workout areas, equipment, and classes. This could attract fans of the show and those seeking a more immersive fitness environment.
3)Milwaukee Bucks Watch Parties at Gymshark Gyms: Organize watch parties for Milwaukee Bucks games at Gymshark gyms across the country. This creates a sense of community for fans and promotes both brands simultaneously.
Promotion:
1)Social Media Campaign with Milwaukee Bucks Players Wearing Gymshark Apparel: Partner with Milwaukee Bucks players to promote Gymshark apparel on social media. Players could wear Gymshark clothing during workouts, training sessions, or even in casual photos and videos.
2)Attack on Titan Influencer Marketing Campaign: Partner with fitness influencers who are also fans of Attack on Titan to promote the Attack on Titan fitness tracker and subscription box. These influencers could create workout videos, reviews, and giveaways to generate excitement.
3)Milwaukee Bucks Game Night Giveaway with Gymshark Prizes: Host a giveaway night during a Milwaukee Bucks game, offering Gymshark prizes like apparel, gift cards, or even tickets to a future game. This leverages the excitement of the game to promote Gymshark to a wider audience.
Remember, these are just a few examples, and the best marketing strategies will depend on your specific budget, target audience, and marketing goals.
I hope this helps!
John DeGraff Marketing 311-22
Input: Assume that I’m a 19 year old male who likes basketball, traveling, and coffee. Can you provide examples of the four Ps of marketing that connect to my interests? I’d like at least three examples for each of the Ps.
Assessment: Not having much experience using AI, I’m very surprised by how much it was able to do for me. The AI did a good job of helping me understand the four Ps by giving in-depth examples of each of the 4Ps as well as giving as many examples that I asked for. The examples are also realistic examples that I could do as a 19 year old in college. The only thing I think that I could’ve added to the prompt to make it more helpful was to be a bit more specific in what I wanted. I feel that the AI does a great job giving great information and if I wanted more all I would have to do is be more specific on what type of information I would want.
## Marketing to the 19-year-old Basketball, Travel, Coffee Enthusiast: A 4P Breakdown
Sure thing! Here are some examples of the 4Ps of marketing tailored to your interests:
**Product:**
* **Basketball:**
* **Limited edition sneakers** worn by your favorite players.
* **Smart basketballs** that track stats and improve shooting.
* **Subscription box** with basketball training gear and apparel.
* **Travel:**
* **Adventure tours** specifically designed for young adults.
* **Coffee-themed travel packages** that visit renowned coffee farms and roasters.
* **Sustainable travel gear** made from recycled materials.
* **Coffee:**
* **Single-origin coffee beans** with unique flavor profiles.
* **Portable espresso machines** for on-the-go brewing.
* **Coffee subscriptions** with personalized bean selection and brewing tips.
**Price:**
* **Basketball:**
* **Offer discounts** for students or young athletes.
* **Bundle** products together for a lower price.
* **Provide financing options** for expensive equipment.
* **Travel:**
* **Promote early booking discounts** and loyalty programs.
* **Offer budget-friendly options** like hostels and camping trips.
* **Highlight experiences over material possessions** in pricing.
* **Coffee:**
* **Provide samples** or smaller sizes for budget-conscious buyers.
* **Offer subscriptions** with discounted prices per cup.
* **Promote locally roasted beans** that support small businesses.
**Place:**
* **Basketball:**
* **Partner with local basketball courts** for product demonstrations.
* **Sell in sporting goods stores** frequented by young athletes.
* **Leverage online marketplaces** with strong youth demographics.
* **Travel:**
* **Promote on social media platforms** popular with young adults (e.g., Instagram).
* **Partner with travel influencers** who resonate with your target audience.
* **Organize pop-up events** showcasing travel destinations.
* **Coffee:**
* **Open coffee shops** in areas with high foot traffic from young adults.
* **Sell through university bookstores** and convenience stores.
* **Collaborate with local cafes** to offer limited-edition blends.
**Promotion:**
* **Basketball:**
* **Sponsor local basketball tournaments** and events.
* **Create engaging content** like highlight reels and training tips.
* **Utilize influencer marketing** with young basketball players.
* **Travel:**
* **Run contests and giveaways** on social media with travel-related prizes.
* **Partner with travel bloggers** for sponsored content.
* **Highlight the social and cultural aspects** of travel in marketing materials.
* **Coffee:**
* **Host coffee tasting events** and workshops.
* **Offer educational content** about coffee brewing and origins.
* **Create a loyalty program** with rewards for regular customers.
Remember, these are just examples, and the most effective marketing strategies will depend on specific brands, products, and target audiences. Always focus on the aspects that resonate most with your interests and values!
I believe that the Google Bard did a great job of helping me further understand the 4P’s of marketing, especially with the prompt I used to generate the response (shown below)!
With Bard and the first P, product, I learned how my interests (muskie fishing, mountain biking, video games, and basketball) can be used to create value (a product) such as biking equipment, gaming gear such as headsets, custom mice, and keyboards, or by creating an experience such as partnering with game publishers to host tournaments, watch parties or esports events!
Next, I learned that with Price, a great way to target modern gamers is with the “freemium model” where a game is free to play to “draw in” a larger player base and the publisher makes up the initial loss of a free game with in-game microtransactions such as “skins”, items, and other goods (such as Fortnite). Additionally, price can be used to create loyalty programs and bundle deals.
Onwards with Place, I learned that with my interests a great place to look is locally for any events, tournaments, or mountain bike races that might be upcoming. Additionally, I learned that online stores and social media are large places to search for information and where to find equipment, gear, etc.
Lastly, with promotion, I learned that social media marketing is one of the best places to advertise publicly to their desired target market and how email marketing or content marketing (such as YouTube) can also play a large role in promoting a person, product, or service.
As someone who hasn’t utilized AI, I believe that this assignment was a fun exercise to experience AI in action while also learning about marketing through it. Overall, I believe my results (show below in full) were great and they could probably be better if I was more specific such as “I enjoy mountain biking at Whistler National Park, or I like War Thunder instead of the huge list I provide below.
As for the prompt I used for this assignment it’s as follows: “Assume that I’m a 25-year-old male who likes muskie fishing, basketball, mountain biking, and video games such as War Thunder, Black Desert Online, World of Warcraft, Call of Duty, Battlefield, Rainbow Six Siege, and WarFrame. Can you provide examples of the four Ps of marketing that connect to my interests? I’d like at least three examples for each of the Ps.”
Bard provided me with the following response:
Marketing to the 25-year-old Muskie-loving Gamer: A 4Ps Example
Based on your interests, here are some examples of how marketers could use the 4Ps (Product, Price, Place, and Promotion) to connect with you:
Product:
1. Muskie-specific fishing gear: Limited edition lures designed with local muskie patterns, high-performance rods and reels built for muskie battles, or even muskie-themed apparel like t-shirts or hats.
2. Gaming hardware and accessories: Partnering with gaming brands to offer exclusive discounts on high-end graphics cards, comfortable and durable gaming chairs, or even custom-designed peripherals featuring muskie themes or in-game references.
3. Experiences: Organize muskie fishing tournaments or sponsor local mountain biking events, offering exclusive access or discounts to participants. Partner with game publishers to host local watch parties or esports events.
Price:
1. Bundle deals: Combine muskie fishing gear with subscriptions to fishing magazines or online services, offering a discount for the combined purchase. Create “gamer bundles” with hardware, software, and subscriptions at a competitive price point.
2. Loyalty programs: Reward repeat customers with discounts on future purchases, early access to new products, or exclusive content related to their interests. Offer loyalty points for participating in fishing tournaments or gaming events.
3. Freemium model: Offer a basic level of a game for free, with premium features like exclusive weapons or cosmetics available for purchase. Provide free trials of fishing gear rental services or subscriptions to fishing guides.
Place:
1. Online stores: Sell products through targeted online ads displayed on websites and social media platforms you frequent, such as fishing forums, gaming communities, or sports news sites. Partner with online retailers specializing in outdoor gear or gaming products.
2. Local events: Sponsor booths at muskie fishing tournaments, mountain bike races, or gaming conventions, allowing you to interact directly with potential customers and showcase your products.
3. Influencer marketing: Collaborate with YouTubers, Twitch streamers, or professional gamers who share your interests to promote your products to their audience. Partner with local fishing guides or outdoor sports influencers to showcase your gear in action.
Promotion:
1. Social media marketing: Create engaging content on platforms like Instagram, TikTok, or YouTube that combines your products with your interests. Use relevant hashtags and participate in online communities related to fishing, gaming, and outdoor sports.
2. Email marketing: Build an email list of potential customers and send targeted campaigns promoting new products, special offers, or events related to your interests.
3. Content marketing: Create blog posts, articles, or videos that educate or entertain your target audience, while subtly incorporating your products or brand. Publish fishing tips and tricks, game reviews, or esports highlights featuring your sponsored players or gear.
MARKETNG 311-22
Google Bard:
Sure! Here are some examples of how Domino’s could use the four Ps of marketing to connect with you:
Product:
– Limited edition Domino’s pizza with World of Warcraft themed crusts and character-shaped pepperoni toppings. This would be a fun and unique product that would appeal to fans of both Domino’s and World of Warcraft.
– Collaboration with World of Warcraft to create in-game items or quests inspired by Avatar: the Last Airbender. This would be a great way to cross-promote both brands and give fans of each something to enjoy.
– Domino’s loyalty program that rewards points for ordering pizzas with your favorite toppings (extra pepperoni and Italian sausage). This would be a great way to incentivize you to order more Domino’s pizzas and to try new toppings.
Price:
– Special discounts or coupons for orders that include extra pepperoni and Italian sausage. This would make your favorite pizza even more affordable.
– Bundle deals that combine pizza with World of Warcraft merchandise or Avatar: the Last Airbender DVDs. This would be a great way to get a discount on both products and to save money.
– Free delivery for orders exceeding a certain amount, especially for larger groups of friends who might enjoy playing World of Warcraft together. This would make it more convenient and affordable to order Domino’s for a group gathering.
Place:
– Themed Domino’s stores decorated with World of Warcraft or Avatar: the Last Airbender elements. This would create a more immersive and enjoyable dining experience for fans of these franchises.
– Partnering with gaming cafes or esports arenas to offer Domino’s pizzas as part of their menu. This would make Domino’s pizzas more accessible to gamers and esports fans.
– Mobile app with a user-friendly interface for ordering Domino’s pizza while playing World of Warcraft or watching Avatar: the Last Airbender. This would make it more convenient to order Domino’s pizza without having to interrupt your gaming or viewing experience.
Promotion:
– Social media campaigns that target fans of World of Warcraft and Avatar: the Last Airbender, featuring Domino’s pizzas. This would help to raise awareness of Domino’s among your target audience.
– Influencer marketing partnerships with gamers or YouTubers who play World of Warcraft or enjoy Avatar: the Last Airbender. This would help to promote Domino’s to your target audience in a more authentic and relatable way.
– Contests or giveaways with prizes related to World of Warcraft, Avatar: the Last Airbender, or Domino’s. This would generate excitement and interest in Domino’s among your target audience.
I hope this gives you some ideas of how Domino’s could market to you more effectively.
———————————————————————
I think the AI tool Bard’s response showed an impressive understanding of my interests. The neatly organized bullet points under each P (product, price, place, promotion) made it incredibly user-friendly and easy to read. I really enjoyed the ideas like the World of Warcraft-themed crusts. Even if it was just World of Warcraft-themed box art, I’d truly enjoy it because they would’ve gone the extra mile to get the art on the box. While the merchandise bundles might not be something I’d be interested in, the in-game quests or items concept has immense potential. Also, the suggestion to partner with gaming cafes or esports arenas opened my eyes to a brilliant marketing idea. This possibility, along with the potential for co-branded World of Warcraft or Avatar-themed drinks broadened my perspective on marketing possibilities.
Overall, Bard’s response exceeded my expectations by not only understanding my interests but also sparking creative ideas.
My prompt and Google Bard’s response:
Prompt:
Assume that I am a 20-year-old male who likes sports, action movies, and police or firefighter television shows. Can you provide examples of the four Ps of marketing that connect to my interests? I’d like at least three examples for each of the Ps.
Response:
4 Ps of Marketing for Your Interests:
Product:
Sports:
1. Limited edition shoes: Collaborate with athletes you admire to design exclusive shoes with unique features and materials.
2. Personalized sports equipment: Offer customization options for jerseys, bats, golf clubs, etc., with names, numbers, or even team logos.
3. Interactive fitness trackers: Gamify workouts with challenges, leaderboards, and rewards linked to your favorite sports teams or athletes.
Action Movies:
1. Immersive VR experiences: Replicate iconic action sequences from movies for an in-theater VR experience.
2. Interactive movie marathons: Host interactive screenings with live quizzes, trivia, and costume contests related to the movie series.
3. Collectible prop replicas: Offer high-quality, limited-edition replicas of iconic weapons, gadgets, or vehicles from the movies.
Police/Firefighter TV Shows:
1. Behind-the-scenes documentaries: Provide exclusive access to training exercises, real-life calls, and personal stories of the featured teams.
2. Educational escape rooms: Design escape rooms themed around emergency scenarios, challenging participants to solve puzzles and make crucial decisions.
3. Charity merchandise: Partner with first responder organizations to sell branded merchandise with proceeds supporting their initiatives.
Price:
Sports:
1. Subscription-based training programs: Offer personalized training plans or access to expert coaches at tiered pricing structures.
2. Dynamic ticket pricing: Implement flexible pricing for sporting events based on demand and seat location.
3. Student discounts and bundles: Offer special pricing for students and bundle tickets with merchandise or food packages.
Action Movies:
1. Early access discounts: Reward pre-orders or early ticket purchases with exclusive content or merchandise.
2. Value-added ticket bundles: Bundle movie tickets with popcorn, drinks, or merchandise at a discounted price.
3. Limited-time promotions: Offer flash sales or special deals on merchandise or movie tickets to create a sense of urgency.
Police/Firefighter TV Shows:
1. Donation-based streaming access: Allow viewers to choose different pricing tiers, with a portion of the proceeds going to relevant charities.
2. Season pass discounts: Offer discounted rates for purchasing an entire season upfront.
3. Freemium model with limited access: Provide basic show access for free, but charge for bonus content or early episode releases.
Place:
Sports:
1. Pop-up shops at sporting events: Set up temporary stores near stadiums or arenas selling exclusive merchandise and offering interactive experiences.
2. Augmented reality stadium tours: Use AR technology to overlay historical information and player stats onto the physical stadium environment.
3. Partner with sports bars and restaurants: Offer themed promotions, watch parties, and meet-and-greets with athletes at partnered locations.
Action Movies:
1. Themed pop-up restaurants: Create temporary restaurants replicating the setting or atmosphere of the movie with themed food and drinks.
2. Interactive movie theaters: Equip theaters with special effects like wind, motion seats, or even scents to enhance the action sequences.
3. Location-based VR experiences: Develop VR experiences based on real-world locations featured in the movies, allowing fans to virtually explore them.
Police/Firefighter TV Shows:
1. Themed escape rooms in fire stations or police academies: Partner with first responder organizations to create escape rooms offering a realistic and educational experience.
2. Educational events at museums or science centers: Organize interactive exhibits and talks featuring equipment, vehicles, and personnel from real-life departments.
3. Community watch programs with show sponsors: Partner with local communities to organize watch programs and safety initiatives sponsored by the show’s brands.
Promotion:
Sports:
1. Influencer marketing: Partner with athletes, sports commentators, or even gamers popular with your target audience to promote products or events.
2. Social media contests and giveaways: Encourage engagement on social media platforms with interactive contests and prize giveaways.
3. Interactive live streams with athletes or coaches: Host live Q&A sessions or training demonstrations with popular figures in the sporting world.
Action Movies:
1. Teaser trailers with hidden clues and puzzles: Generate excitement and speculation by releasing trailers with hidden messages or challenges related to the movie’s plot.
2. Collaborative marketing campaigns with video game tie-ins: Partner with video game developers to create cross-promotional campaigns with exclusive content or in-game items.
3. Augmented reality experiences promoting the movie: Launch AR experiences that allow fans to interact with movie characters or objects in the real world.
Police/Firefighter TV Shows:
1. Partner with real-life first responder organizations: Collaborate with departments to promote the show and showcase
———————————————————————
My assessment of Google Bard’s response:
The response Google Bard gave me to my prompt did a great job of helping me understand the four Ps of marketing. Based on its response, I know that product can be about creating the best product you can, based on the interests of your target market. Price can be about the different discounts and subscription plans that can be created to make your product more enticing to your target market. Place can be about how the location of where your product is sold can be crucial to having good success in selling your product. Lastly promotion can be about the ways you can advertise or promote your product to make your target market aware and excited about it. I think something I could’ve added to the prompt to make it more helpful for me would be to be more specific in my interests. Like naming which sports, movies, and television shows specifically that I am interested in. This would give me an even more personalized response and could be more helpful in my understanding of the four Ps of marketing.
John DeGraff – MKT 311-22
My prompt:
“Assume that I’m a 20-year-old female who likes beauty care, Air Jordan 1’s, and the color pink. Can you provide examples for the four Ps of marketing that connect to my interests? I’d like at least three examples for each of the Ps.”
Google Board Response:
Absolutely! Here are some examples for the four Ps of marketing that connect to your interests:
Product:
Limited edition Air Jordan 1 collaboration with a popular beauty brand: Imagine a line of Jordans featuring pastel colorways, holographic detailing, and beauty-inspired packaging, perhaps even including miniature makeup products.
Smart beauty mirror with AR features: This mirror integrates with your favorite beauty brands, allowing you to virtually try on makeup shades, get personalized skincare recommendations, and even track your beauty routine progress.
Pink tech accessories: Chic and functional tech accessories like phone cases, headphones, and portable chargers designed in various shades of pink with unique textures and patterns.
Price:
Tiered subscription boxes: Cater to different budgets with tiered subscription boxes offering a curated selection of beauty products, Air Jordan accessories, and exclusive pink lifestyle items.
Student discounts and loyalty programs: Recognize the student demographic with special discounts and rewards programs for frequent buyers, encouraging ongoing engagement.
Bundled deals and limited-time sales: Offer attractive bundled deals combining complementary products (e.g., beauty bundle with a pink phone case) and limited-time flash sales to create a sense of urgency and exclusivity.
Place:
Interactive pop-up shops: Create immersive pop-up shops with Instagrammable backdrops, beauty stations for trying on products, and sneaker customization workshops, all focused on the color pink.
Partnerships with sneaker stores and beauty retailers: Collaborate with established stores frequented by your target audience to showcase products within their existing spaces, increasing visibility and accessibility.
E-commerce platform with engaging user experience: Design a user-friendly online store with curated product collections, personalized recommendations, and AR try-on features to enhance the shopping experience.
Promotion:
Influencer marketing: Partner with diverse beauty and sneakerhead influencers who connect with your target audience to promote products authentically and generate social media buzz.
Interactive social media campaigns: Host interactive contests, polls, and challenges on platforms like TikTok and Instagram, encouraging user-generated content and brand engagement.
Targeted online advertising: Utilize data-driven targeting to reach your ideal customer across various platforms, showcasing relevant products and highlighting the pink aesthetic.
Remember, these are just examples, and the most effective marketing approach will depend on your specific brand, target audience, and unique selling proposition.
I hope this helps you brainstorm some ideas!
I think that this did a great job of helping me to understand the four Ps. I was especially impressed with the place and promotion examples it created. I felt that these examples were good ideas and could be extremely effective on me as a consumer. It is also nice how detailed the examples are even with the little information I gave in the prompt. I feel that making my prompted more detailed and specific could make the response even more helpful. Overall, I think this is a great tool to learning and brainstorming ideas!
Text Entry to Bard:
“Assume that I’m a 21 year old male who likes NBA Basketball, Sitcoms, and Rap Music. Can you provide examples of the four P’s of marketing that connect to my interests? I’d like at least three examples for each of the P’s.”
Results:
Connecting with your interests through the 4 P’s of marketing:
Product:
Limited edition NBA jerseys of your favorite player: Partner with a clothing brand to create a unique jersey design that is only available for a limited time. This caters to your interest in the NBA and offers a sense of exclusivity.
Subscription box with NBA team-themed items: Curate a box with snacks, apparel, and other merchandise related to your favorite NBA team. This caters to your fandom and provides variety and convenience.
Noise-canceling headphones perfect for listening to rap music: Highlight the superior sound quality and noise cancellation features that would enhance your rap music listening experience.
Price:
Student discount for tickets to see your favorite NBA team play: Offer a reduced price on tickets to attract younger demographics like yourself. This makes the experience more affordable and accessible.
Free trial for a streaming service with exclusive sitcom content: Provide a limited-time free trial to entice you to explore the platform’s sitcom library, catering to your interest in the genre.
Bundle deal for concert tickets and merchandise of your favorite rapper: Combine these offerings to create a more attractive package for fans, potentially at a discounted price compared to buying them separately.
Place:
Pop-up shop at music festivals featuring exclusive merchandise from your favorite rapper: Set up a temporary shop at events you’re likely to attend, increasing accessibility and creating a sense of urgency.
Bar with themed nights dedicated to different sitcoms: Create a fun and social atmosphere where you can enjoy reruns and interact with other fans of the show.
Interactive kiosks at NBA arenas offering games and challenges: Provide entertainment options at the arena itself, keeping fans engaged and potentially introducing them to new products or teams.
Promotion:
Social media campaign with NBA players promoting limited edition jerseys: Utilize relatable influencers to generate excitement and encourage peer-to-peer sharing.
Partner with your favorite rap artist to create a song about the streaming service’s sitcom library: This unique collaboration grabs attention and promotes both brands to your shared audience.
Sponsor a local basketball tournament and offer prizes related to your favorite NBA team: Associate your brand with a positive and community-oriented event, while still connecting to your basketball fandom.
Analysis:
I think this wave of results was pretty on point with the output. Everything in the output is related to one of the three interests that I provided. I also think this helped me understand the four P’s of marketing a little better as it gives me examples of each one related to my interests. The product section gives me physical products that the AI algorithms think will be interesting or unique to my liking. The price section gives low price options or package deals on things that I like. Student discounts on NBA tickets is certainly something that would entice me if I saw an ad for it. The place section resulted in different places that AI thinks it would interest me to visit. The promotion section gives me ideas for how to promote a brand I might have alongside one of those interests in order to get the word out. If I needed to understand the four P’s better I think certainly asking for an explanation with the examples would help because I feel like AI usually does a good job of explaining what it is giving you if you ask it.
Prompt:
Assume that I’m a 20-year-old male who likes Jack’s frozen pizza, football, and Queen. Can you provide examples of the four Ps of marketing that connect to my interests? I’d like at least three examples for each of the Ps
Response:
Four Ps of Marketing for a 20-Year-Old Queen-Loving Pizza Fanatic:
Product:
Limited Edition Queen-Themed Pizza: Collaborate with the Queen estate to create a special edition pizza inspired by their music. Options include:
“Bohemian Rhapsody” Pizza: A multi-layered pizza representing different sections of the song, with unique flavors and toppings.
“We Are the Champions” Pizza: A large, victory-themed pizza with toppings representing champions’ meals (steak, lobster, etc.).
“Killer Queen” Pizza: A spicy pizza with fiery toppings and a crown-shaped crust.
Jack’s Football Game Day Bundle: Partner with a football team or league to offer a game-day bundle featuring Jack’s pizzas, drinks, and football-themed swag.
Interactive Pizza Toppings App: Develop an app where users can create their dream pizzas, vote on new flavor combinations, and unlock Queen-themed rewards.
Price:
Student Discounts: Offer special discounts and deals for students, targeting the 20-year-old demographic.
Combo Meals & Bundles: Create combo meals or bundles that offer Jack’s pizzas with complementary items like drinks or desserts at a discounted price.
Limited Edition Queen Pizza Auction: Auction off the first few “Queen-Themed Pizzas” for charity, generating buzz and raising brand awareness.
Place:
College Campus Partnerships: Partner with college campuses to offer Jack’s pizzas at cafeterias, vending machines, or student events.
Food Truck at Football Games: Set up a Jack’s pizza food truck at football games, offering convenient and delicious options for fans.
Queen Tribute Night at Bars & Restaurants: Partner with bars and restaurants to host Queen tribute nights featuring Jack’s pizzas and themed cocktails.
Promotion:
Social Media Campaign: Run a social media campaign using Queen’s music and imagery to promote Jack’s pizzas, encouraging user-generated content and engagement.
Influencer Marketing: Partner with food and music influencers to create content featuring Jack’s pizzas and their favorite Queen songs.
Interactive Music Video Experience: Develop an interactive music video experience where viewers can choose toppings and flavors for their virtual pizza while the video plays.
Bonus:
Run a contest to win tickets to a Queen concert or a Queen-themed experience.
Create Queen-inspired pizza recipes and share them on your website and social media.
Sponsor a local football team or league and promote your pizzas at their games.
Review the output and write an assessment of it. Does it do a good job of helping you understand the four Ps? Why or why not? What could you have added to the prompt to make it more helpful?
Overall, the output from Bard and AI was very helpful in getting a better understanding of the 4 Ps. Using three items that were common to me made it easier to understand. Instead, if it were something I couldn’t relate to I think I would have a harder time understanding the four P’s. I could have been more specific with my three items; in my opinion, they were very broad but still got the point across. I could have been more descriptive so that each P related to me a little bit better then before.
DeGraff Marketing 311-22
My input was, “Assume that I’m a 21-year-old male who likes hanging out with friends, being friendly and outgoing, and wanting to get into sales.”
Although I had never used Google Bard before, it was interesting. The marketing plan effectively aligns with my input, being a 21-year-old male who likes making friends, is friendly/outgoing, and wants to get into sales. This aligned with my salesperson’s interests and skills in product pricing, distribution channels, and promotional strategies. Its balance between online and offline approaches enhances its appeal to the target audience. Areas where al could improve the plan. This would include considering more details about the individual’s specific interests or strengths, which could refine the strategies. Tailoring products and promotions based on the person’s passion for a particular industry or type of networking would elevate the plan’s effectiveness. Moreover, specifying the target market size or demographic information would aid in fine-tuning promotional efforts. Incorporating more context about the individual’s preferences and strengths could lead to a more personalized and effective marketing plan.
Absolutely! Let’s craft a marketing plan based on your interests as a 21-year-old aspiring salesperson:
Product:
Networking Workshops: Create or host workshops that teach young adults the art of networking, focusing on building rapport, effective communication, and navigating professional events. This aligns with your outgoing nature and helps you develop your future career.
Social Selling Guide: Write an e-book or guide on leveraging social media for sales, with tips on building an engaging online presence, connecting with potential clients, and utilizing platform-specific sales techniques. This showcases your social skills and expertise.
Friendship-Building App: Develop an app that fosters genuine connections between people. It could focus on shared interests, local events, or simply facilitating icebreakers. This taps into your love for hanging out with friends and shows your entrepreneurial spirit.
Price:
Freemium Model: Offer a free basic version of your networking workshops or social selling guide, with premium features unlocked for a small fee. This caters to students and young adults with limited budgets.
Subscription for the Friendship App: Consider a tiered subscription model, with a free basic version and paid options offering additional features like advanced matching algorithms or event notifications. This provides flexibility and value for diverse users.
Affiliate Marketing: Partner with relevant businesses like event organizers or professional networking platforms. They offer your workshops or guide in exchange for a commission on sales generated through your channels. This leverages existing networks and provides cost-effective promotion.
Place:
Social Media Marketing: Utilize platforms like Instagram, TikTok, and LinkedIn to showcase your expertise and connect with potential clients. Share engaging content like networking tips, social selling success stories, or snippets from your workshops.
College Campuses: Organize workshops or talks at universities and colleges, targeting career fairs, business clubs, or entrepreneurship societies. This directly reaches your target audience in their natural environment.
Community Events: Partner with local organizations or businesses to host networking events or app launch parties. This builds goodwill, expands your reach, and creates a fun, social atmosphere.
Promotion:
Influencer Marketing: Collaborate with young adult influencers known for their social skills, career advice, or entrepreneurial journeys. They can promote your workshops, guide, or app to their engaged audience.
Contests and Giveaways: Organize social media contests or giveaways related to networking, social selling, or friendship building. This generates excitement, increases engagement, and attracts new users.
User-Generated Content: Encourage users to share their experiences with your app or workshop using branded hashtags. This creates authentic testimonials and organically promotes your product.
DeGraff Marketing 311-22
## Connecting with your interests through the 4 Ps of Marketing:
**Product:**
1. **Limited edition “Bucks Taco”:** Partner with a local taco restaurant to create a special “Bucks Taco” with your favorite ingredients. Offer it for a limited time only to create a sense of urgency and exclusivity.
2. **Zach Bryan concert ticket bundle:** Partner with a concert venue or ticket seller to offer a bundle that includes concert tickets, a limited edition Zach Bryan t-shirt, and a voucher for tacos at a nearby restaurant.
3. **Milwaukee Bucks merchandise with a taco twist:** Design and sell co-branded merchandise with the Milwaukee Bucks and a local taco restaurant. This could include t-shirts, hats, or even a special edition basketball with a taco design.
**Price:**
1. **Taco Tuesdays:** Offer a discount on tacos every Tuesday to attract customers on a slower day of the week.
2. **Student discount:** Offer a discount to students with a valid ID to target your specific demographic.
3. **Season ticket holder discount:** Partner with the Milwaukee Bucks to offer a discount on tacos to season ticket holders as a perk.
**Place:**
1. **Food truck at Bucks games:** Set up a food truck outside the stadium on game days to sell your tacos to hungry fans.
2. **Pop-up shop at music festivals:** Partner with music festivals that Zach Bryan is performing at to set up a pop-up shop selling your tacos and merchandise.
3. **Delivery partnership:** Partner with a delivery service to offer your tacos to customers who don’t want to leave their homes.
**Promotion:**
1. **Social media contest:** Run a contest on social media where users can win tickets to a Zach Bryan concert or Bucks game by sharing photos of themselves enjoying your tacos.
2. **Influencer marketing:** Partner with local social media influencers who share your target audience’s interests to promote your tacos and merchandise.
3. **Email marketing:** Build an email list of customers and send them regular emails about new menu items, promotions, and events.
I think that the AI did a good job of giving examples to help me understand the 4 Ps of marketing. The examples for Product helped show that one marketing strategy is to put out special products that will be found appealing by a large part of a target audience to help sales. One way of doing this is through collaborations. The next strategy was Price. Lowering the price either for specific times or demographics increases the quantity of buyers during said time/ in select demographic. Third was Place. Setting up shop to sell things at a place people will be or where people will want your product is a great way to sell more. Last is Promotion. Offering money or goods to people to promote a product to get the word out and say good things about a product is a good way to increase sales.
One thing I could have changed was either put something else for Zach Bryan or the Bucks because both do business mainly through ticket sales, merch sales, and streaming, which limited the ideas the AI could generate a little bit.
John DeGraff MKT 311-22
Input: Assume that I’m a 20-year-old male who likes chipotle, Zach Bryan, and the television show Breaking Bad. Can you provide examples of the four Ps of marketing that connect to my interests? I’d like at least three examples for each of the Ps.
Analysis:
After doing this assignment, I can say I have been very impressed in Bards ability to help me better understand the 4 P’s of Marketing. By using some of my own personal preferences, I was better able to understand them, and could see how they could be used towards me personally. I believe that it did a very good job with all 4 of the P’s. I found that it did an exceptionally good job with product, as it came up with 3 possible products, all of which were a combination of 2 more more of my interests that I had submitted. The first one being the “Breaking Bad” burrito from Chipotle. This combines my interest of Chipotle, as well as the television show Breaking Bad, to create a limited time menu item at Chipotle with references to the show. This item being limited time would also encourage me to go out and purchase it due to a fear of missing out. This was just one of the ways that Bard was able to successfully use my prompt of my interests to relate to the 4 P’s of Marketing
Product:
## Marketing to a 20-year-old Chipotle-loving, Zach Bryan-listening, Breaking Bad-watching male: A 4Ps Primer
Sure, here are some examples of how a marketer could use the 4Ps of marketing (Product, Price, Place, Promotion) to connect with you, a 20-year-old male with the interests you mentioned:
**Product:**
* **Limited edition “Breaking Bad” burrito:** A collaboration with the show’s creators featuring ingredients inspired by the series, like blue rock candy (meth substitute) and green chili peppers (a nod to the show’s color palette).
* **”Zach Bryan Live” meal deal:** A combo meal tied to the musician’s tour dates, including a burrito named after a popular song and a drink with a concert ticket giveaway.
* **Chipotle music series:** Partner with up-and-coming country musicians like Zach Bryan to host live performances at select locations, creating a unique dining experience for fans.
**Price:**
* **Student discount:** Offer a discount to students with a valid ID, appealing to your likely college-age demographic.
* **Loyalty program:** Reward frequent customers with points redeemable for free meals, merchandise, or early access to new menu items.
* **”Create your own burrito” option:** Allow for customization at a fixed price point, catering to individual preferences and avoiding sticker shock.
**Place:**
* **Open late on weekends:** Cater to late-night cravings, especially relevant for young adults with flexible schedules.
* **College campus partnerships:** Set up kiosks or food trucks near universities to capture student foot traffic.
* **Delivery and pickup options:** Offer convenient delivery and pickup options through popular apps to cater to busy lifestyles.
**Promotion:**
* **Social media contests:** Run contests on platforms like Instagram and TikTok, leveraging user-generated content and the popularity of Zach Bryan and Breaking Bad.
* **Influencer marketing:** Partner with micro-influencers who resonate with your target audience to promote new menu items or deals.
* **Experiential marketing:** Host pop-up events with live music or themed decorations inspired by your interests, creating a memorable and shareable experience.
Remember, these are just examples, and the most effective marketing strategies will depend on various factors like specific demographics, budget, and marketing goals. But hopefully, this gives you a good starting point for understanding how marketers can tailor their approach to your unique interests.
John DeGraff Marketing 311-22
I used the following input and entered it into Google Bard. Assume that I’m a 20-year-old male who likes to travel domestically and internationally, the band Metallica, and the National Football League.
I have used ChatGPT a couple of times, but it was only to see what it was all about. So, this is real the first time I used AI for a specific request. I think it did a decent job in demonstrating what the four P’s of marketing are all about. For product, it put my interest of traveling together with Metallica to show me how the product would bundle things like concert tickets along with travel accommodations and transportation. In fact, the band has created a promotion where, if you enter, you have a chance to win a trip to Madrid to see them perform. This actually was recommended by Bard as the second recommendation under promotion. One that stood out to me though was the price recommendation about discounts for booking travel during the NFL off-season. You can’t watch an NFL game live if they are in the off-season. So there is still room for improvement in AI.
Product:
• Limited edition Metallica concert tickets with travel packages to the venue city. This product would appeal to your interest in both Metallica and travel. You could create a package that includes concert tickets, transportation, and accommodations, as well as other perks like exclusive merchandise or backstage access.
• Subscription box featuring NFL team merchandise and travel accessories. This product would appeal to your interest in both the NFL and travel. You could curate a box that includes items like jerseys, hats, and scarves, as well as travel accessories like luggage tags and passport holders.
• Personalized travel guide app with curated itineraries based on user interests (e.g., Metallica concert locations, NFL stadiums). This product would appeal to your interest in both travel and your hobbies. You could create an app that suggests destinations, itineraries, and activities based on the user’s interests. For example, the app could suggest a trip to San Francisco to see a Metallica concert at Levi’s Stadium, or a trip to Nashville to visit the Country Music Hall of Fame and Nissan Stadium.
Price:
• Discounts for booking travel during the off-season to attend NFL games. This price strategy would appeal to your interest in both travel and the NFL. You could offer discounts on flights, hotels, and other travel expenses for people who book their trips during the off-season, when there are fewer crowds and lower prices.
• Early bird discounts for Metallica concert tickets and travel packages. This price strategy would appeal to your interest in Metallica and encourage you to book your tickets and travel early. You could offer discounts for people who purchase tickets in advance, such as several months before the concert.
• Loyalty programs that offer travel rewards and discounts on merchandise for frequent travelers. This price strategy would appeal to your interest in travel and encourage you to travel more often. You could create a loyalty program that rewards frequent travelers with points or miles that they can redeem for free travel, discounts on merchandise, or other perks.
Place:
• Partnering with travel agencies to offer exclusive deals on trips to popular tourist destinations and music festivals. This place strategy would appeal to your interest in both travel and music. You could partner with travel agencies to offer exclusive deals on trips to popular tourist destinations that also host music festivals, such as Coachella or Bonnaroo.
• Creating pop-up shops at NFL stadiums and music venues selling travel merchandise and concert tickets. This place strategy would appeal to your interest in both the NFL and Metallica. You could create pop-up shops at NFL stadiums and music venues that sell travel merchandise and concert tickets. This would allow you to reach a large audience of potential customers who are already interested in these products.
• Utilizing social media platforms to target ads and promotions to users interested in travel, music, and sports. This place strategy would allow you to reach a large audience of potential customers who are interested in your products. You could use social media platforms to target ads and promotions to users who have indicated an interest in travel, music, or sports.
Promotion:
• Sponsoring travel vlogs or music documentaries featuring influencers who travel to different locations. This promotion strategy would allow you to reach a large audience of potential customers who are interested in travel and music. You could sponsor travel vlogs or music documentaries that feature influencers who travel to different locations. This would allow you to get your brand in front of a relevant audience and generate interest in your products.
• Creating social media contests and giveaways with travel and concert tickets as prizes. This promotion strategy would allow you to generate excitement and interest in your brand. You could create social media contests and giveaways with travel and concert tickets as prizes. This would encourage people to follow your social media accounts and engage with your brand.
• Partnering with travel bloggers and music reviewers to offer exclusive discounts and promotions to their followers. This promotion strategy would allow you to reach a large audience of potential customers who are interested in travel and music. You could partner with travel bloggers and music reviewers to offer exclusive discounts and promotions to their followers. This would give you access to a relevant audience and help you to generate sales.
I hope these examples give you a good idea of how the four P’s of marketing can be used to connect with your interests. By carefully considering your target audience and their needs, you can create marketing campaigns that are both effective and engaging.
John DeGraff – MKT 311-22
Here’s what I input to Google Bard:
Assume that I’m a 24-year-old male who likes alternative music, football, and video games. Can you provide examples of the four Ps of marketing that connect to my interests? I’d like at least three examples for each of the Ps.
Here’s the output:
The 4 Ps of Marketing for a 24-Year-Old Male Who Likes Alternative Music, Football, and Video Games:
Product:
1. Limited edition vinyl of an underground alternative band’s newest album: Caters to your love for alternative music and offers a unique, collectible item.
2. Wireless headphones with noise cancellation and personalized sound profiles: Perfect for gaming and immersive music experiences, while the custom profiles cater to your individual preferences.
3. Football jersey customized with the name and number of your favorite player: Combines your passion for football with a personalized touch, allowing you to express your fandom.
Price:
1. Subscription box with exclusive alternative music merchandise and concert tickets: Offers access to exclusive items and experiences at a curated price point.
2. Bundle deal for a new video game, soundtrack, and limited edition controller: Creates value by combining desired items at a discounted price.
3. Flexible payment options for season tickets to your favorite football team: Makes attending games more accessible by offering payment plans or split-season options.
Place:
1. Pop-up shop at a music festival featuring limited edition merchandise and artist meet-and-greets: Connects you with your favorite alternative music scene and artists in a dynamic, experiential setting.
2. Esports arena hosting gaming tournaments and watch parties: Provides a dedicated space for you to enjoy video games with your community and compete or spectate.
3. Tailgate parties or sports bars with special promotions and watch parties for your favorite football team: Creates a social atmosphere to enjoy the game with fellow fans and access exclusive deals.
Promotion:
1. Social media campaigns with user-generated content contests and influencer partnerships: Uses platforms you frequent to create engagement and buzz around a product or event, tapping into the power of influencers in your preferred communities.
2. Streaming service partnerships offering exclusive playlists and behind-the-scenes content: Leverages your preferred entertainment platforms to offer unique content related to your interests.
3. Collaboration with alternative music radio stations or video game streamers for product giveaways and promotions: Utilizes trusted voices in your communities to spread the word about a product or service in a genuine and targeted way.
Assessment:
Overall, I was fairly impressed with how well the AI was able to incorporate the four P’s, and I would say it definitely helped me better understand them. The extra context of not only applying them to potential real-world examples but also very relevant ones made it very beneficial and helpful in understanding. I do appreciate how it did manage to pick up on how there are a lot of things that tie in closely with both my appreciation for alternative music AND video games, such the headphone product recommendation which seemed especially thoughtful and insightful into something I could potentially be interested in as a product. It also seemed very well informed and up to date with the current trends and fads, something I was initially worried about when using AI since it’s accessing such a wide variety of information it might not always be the most on-point or trendy, but it seemed to do very well in this aspect as well. To make the AI more helpful I think I could’ve supplied it even more details or information, while the general responses were good, I think having more specific or refined responses would ultimately be better and make the responses more applicable or relatable. This was my first time using an AI tool and was surprised to see just how effective it was overall and definitely see how a tool like this could be useful in marketing.
The four Ps are a marketing mix that contains the contents that can maximize a business’s potential. My prompt to Google Bard was that I am a 20-year-old who enjoys traveling, self-care, and binge-watching shows. In the products category, it gave travel eco-friendly backpacks with built charging ports and virtual reality tours of famous destinations. In the self-care aspect, it created a subscription self-care box. Lastly, through binge-watching, it curated personalized recommendations on a smart TV based on a user’s previous interactions. Price then touches flash sales, loyalty programs, and other accommodations. Self-care mentions discounts to maintain wellness in tired students. Place brings up social media, yoga studios, and exclusive theater premiers. Finally, promotion says engaging in travel tips, educational content on healthy habits, and behind-the-scenes contact can uplift marketing. Overall, Google Bard does an okay job explaining the four P’s of marketing. It lacks depth and is only a surface explanation of the four Ps. The AI gives excellent examples of how you could see these in everyday life; and to build up and business but it needs to explain what it means and why it’s important. It should start with a small definition of what each P means, how the explanations correlate to the definitions, and how it could say specific interest in a more profound aspect. Since it is AI and lacks, it can grow throughout the upcoming years; it does a good job but could be tweaked to give an even better answer next time. Some questions left unanswered are: What differentiates the products from the competition? How does this impact your brand? What happens if your products are visual to your target audience? What strategies can be used to maintain effective promotions?
Product:
Travel: Eco-friendly backpacks with built-in charging ports, language learning apps with gamified features, immersive virtual reality tours of famous destinations.
Self-care: Subscription boxes with curated bath products and aromatherapy candles, meditation apps with guided routines for specific needs (e.g., sleep, focus), wearable devices that track mood and sleep patterns.
Binge-watching: Smart TVs with personalized recommendations based on viewing habits, interactive streaming platforms with polls and quizzes during shows, limited-edition merchandise themed around popular shows.
Price:
Travel: Flash sales on flights and accommodation, loyalty programs with points redeemable for travel experiences, budget-friendly tours and activities aimed at young adults.
Self-care: Student discounts on spa treatments and wellness workshops, tiered pricing structures for apps with limited free features, bundle deals on self-care products.
Binge-watching: Free trials for streaming services, ad-supported tiers with limited content, discounted subscriptions for students or family plans.
Place:
Travel: Social media marketing showcasing user-generated content from young travelers, partnerships with travel influencers for authentic recommendations, pop-up events with travel deals and interactive experiences.
Self-care: Collaborations with local yoga studios and meditation centers for exclusive events, pop-up shops with curated self-care products in trendy neighborhoods, partnerships with mental health organizations for educational workshops.
Binge-watching: Exclusive screenings and premieres at movie theaters, partnerships with cafes and restaurants offering themed menu items based on popular shows, interactive watch parties hosted online or in physical locations.
Promotion:
Travel: Engaging storytelling on social media with travel tips and user testimonials, influencer marketing campaigns showcasing unique destinations and experiences, interactive quizzes and polls to personalize travel recommendations.
Self-care: Educational content on healthy habits and stress management, collaborations with mental health professionals for webinars and Q&A sessions, and user-generated content contests showcasing self-care routines.
Binge-watching: Trailers and behind-the-scenes content with exclusive interviews and sneak peeks, personalized email marketing with recommendations based on viewing history, and gamified social media campaigns tied to popular shows.
My input was “I am a 21-year-old female who likes country music, coffee, and travel. Can you provide examples of the four Ps of marketing that connect to my interests? I’d like at least three examples for each of the Ps”
Output:
Connecting with Your Interests: 4Ps of Marketing
Based on your love for country music, coffee, and travel, here are some examples of the 4Ps of marketing tailored to your interests:
Product:
Country Music:
Limited edition vinyl records: A record label could release limited edition vinyl pressings of classic country albums with exclusive artwork or bonus tracks, appealing to the nostalgia and collecting nature of some fans.
Personalized playlists: A streaming service could curate personalized playlists based on your listening history and favorite subgenres, offering a unique and convenient listening experience.
Artist-branded merchandise: Musicians could partner with clothing brands to create co-branded apparel featuring their lyrics, album artwork, or logos, allowing fans to express their support and style.
Coffee:
Subscription boxes: Roasters could offer monthly subscription boxes with curated selections of beans, brewing equipment, and recipes, catering to the adventurous coffee enthusiast.
Single-origin, ethically sourced beans: Highlighting the origin story and ethical sourcing practices of specific bean varieties can appeal to consumers who value sustainability and responsible production.
Nitro cold brew on tap: Coffee shops could offer nitro cold brew on tap, creating a novel and visually appealing way to enjoy a popular beverage, attracting both coffee veterans and curious newcomers.
Travel:
Experiences over destinations: Tour operators could promote unique and immersive experiences like cooking classes with locals, wildlife safaris, or volunteering opportunities, targeting travelers seeking meaningful connections over generic sightseeing.
Solo travel packages: Recognizing the growing trend of solo travel, companies could offer specifically designed packages with curated itineraries, group activities, and social events, catering to the comfort and safety concerns of solo travelers.
Subscription travel services: Companies could offer subscription services with curated trips delivered monthly or quarterly, surprising subscribers with new destinations and removing the planning burden, ideal for adventurous and spontaneous travelers.
Price:
Country Music:
Early bird discounts for concerts: Offering discounted tickets for early purchases incentivizes commitment and rewards loyal fans, while increasing revenue predictability for organizers.
Freemium streaming tiers: Streaming services could offer a freemium model with limited features and ads, alongside a paid subscription with exclusive content and ad-free listening, providing options for budget-conscious fans.
Bundled merchandise packages: Musicians could bundle concert tickets with exclusive merchandise, creating a perceived value increase and encouraging higher spending per purchase.
Coffee:
Loyalty programs: Coffee shops could reward frequent customers with points redeemable for free drinks, merchandise, or discounts, encouraging repeat business and building loyalty.
Refill discounts: Offering discounted refills on brewed coffee or espresso drinks incentivizes customers to stay longer and potentially order additional food or pastries, increasing overall revenue.
Subscription discounts: Roasters could offer discounted subscriptions for regular coffee deliveries, providing convenience and cost savings for habitual coffee drinkers.
Travel:
Shoulder season promotions: During the less busy seasons, travel companies could offer significant discounts on packages and accommodations, attracting price-sensitive travelers and filling in occupancy gaps.
Flash sales and last-minute deals: Offering limited-time flash sales or last-minute deals on specific destinations or packages can create a sense of urgency and attract spontaneous travelers looking for bargains.
Group travel discounts: Companies could offer discounts for groups, encouraging friends and families to travel together and reducing per-person costs, making travel more accessible.
Place:
Country Music:
Pop-up shops and events: Partnering with local businesses to host pop-up shops selling merchandise and offering exclusive experiences can drive foot traffic and connect with new audiences.
Livestream concerts and events: Livestreaming concerts and special events online allows fans globally to participate and creates a wider reach for artists.
Community listening parties: Partnering with bars or restaurants to host community listening parties for new album releases or special events fosters a sense of community and shared experience.
Coffee:
Collaboration cafes: Coffee shops could partner with other businesses like bakeries or bookstores to create unique collaborative cafes, offering customers a wider range of products and experiences in one location.
Mobile coffee carts: Bringing the coffee experience directly to events, workplaces, or public spaces can increase accessibility and brand visibility.
Sustainable sourcing partnerships: Highlighting partnerships with ethically sourced and sustainable farms can attract environmentally conscious customers and differentiate the brand in the market.
Travel:
Virtual tours and experiences: Offering virtual tours or immersive experiences using 360° video or VR technology allows potential travelers to explore destinations remotely and pique their interest for a future visit.
Social media contests and giveaways: Partnering with influencers or travel bloggers to host contests and giveaways with trips as prizes can leverage social media reach and generate excitement about specific destinations.
Themed travel packages: Creating packages around specific themes like cultural immersion
I think AI can be beneficial as it helps provide examples of the four P’s for things that I enjoy so it makes it easier to understand. I think if the three examples were things I didn’t like it would be harder to understand. One thing that I think would’ve been more helpful in the prompt is being even more specific with details. Overall I think this helped me gain a better understanding of the four P’s.
Assume that I am a 20 year old female who likes shopping, traveling and R&B music. I have used AI about one time before but I never really cared to really look into using it as a way to help me understand certain concepts than just learning it from a book or website. When I used the AI tool I notice that when I first entered the prompt it was a broad response but once I added my specific interests it gave me a great response to the prompt when it came to the 4 P’s as well as connecting the interests I have along with it, I think it’s interesting that it can give you so much information on an general level although it didn’t provide specific places as well as brands for my interests but it gives you a good insight to help look at the marketing aspect.
Product
* Merchandise from favorite R&B artists, limited edition vinyl releases, or concert tickets.
* Travel accessories: portable travel pillow , water resistent portable phone charger, reusable eco friendly bottles as well as environment friendly backpacks for various activities such as hiking and kayaking.
* Interactive shopping apps : creating a website where you can create and customize your own piece of clothing with just a few clicks.
Price
– Music : monthly subscriptions :streaming access as well as physical copes of albums ,notifications to be the first to know when music is released as well as exclusive gifts with single releases .
– travel: Budget friendly travel packages : being able to get the most out of your trip using promotions codes through travel apps, finding budget friendly activities such as museums, zoos, markets gives a fun trip without going bankrupt.
– shopping: Subscription box: receive a subscription box every month from a different destination filled with clothing and points towards discounts on next purchases as well as exclusive items.
Promotion
– Experimental marketing: Attending concerts and travel fairs, and attending market events to get more into what you love and earning opportunities to meet new people and learn new things.
– Influencer marketing : partnerships with famous influencers such as models and other genre artists, travel brands such as airline companies.
– Social media marketing: creating content on popular media sites such as TikTok, instagram, snapchat as well as following the most famous influencers for traveling, shopping and music giving reviews on their top places to travel, clothing and merchandise brands or items as well as favorite songs to listen to in any mood.
Place:
– Pop up shops: album release popup shops for insight on the new exclusive clothing from current albums as well as best selling records.
– Local boutiques : being able to have fan favorite clothing and receive coupons with purchases.
– Travel destination packages: be able to explore any place with favorite travel programs that gives the bang for your buck with ground breaking bonuses you can use at local shops and restaurants during your travel.
John DeGraff — MKT 311-22
Prompt: Assume that I’m a 29-year-old male who likes Pizza Hut, the singer Enrique Iglesias, and the television show Gilmore Girls. Can you provide examples of the four Ps of marketing that connect to my interests? I’d like at least three examples for each of the Ps.
Output from Google Bard:
Connecting with your interests through the 4 Ps of Marketing:
Product:
Limited edition Pizza Hut pizza: Create a pizza inspired by Enrique Iglesias’ latest hit song, with flavors or ingredients that reference the lyrics or music video. This caters to your love for both Pizza Hut and the singer.
Gilmore Girls-themed merchandise at Pizza Hut: Partner with the show’s creators to offer exclusive merchandise like t-shirts, mugs, or even limited-edition pizza boxes featuring characters or quotes. This appeals to your fandom and encourages impulse purchases.
Personalized pizza recommendations based on your Spotify listening: Integrate with Spotify to analyze your listening habits and suggest pizzas based on your favorite artists or genres. This personalizes the experience and caters to your diverse interests.
Price:
Exclusive Enrique Iglesias concert tickets with Pizza Hut meal purchase: Partner with the singer to offer concert ticket giveaways or discounts with Pizza Hut meal purchases. This creates a unique incentive and leverages your celebrity preference.
Gilmore Girls trivia contest with Pizza Hut gift card prizes: Host a trivia contest on social media or in-store, with questions about the show and prizes berupa Pizza Hut gift cards. This engages your fandom and offers an affordable reward.
Loyalty program with tiered rewards based on purchase frequency: Implement a loyalty program where points earned for Pizza Hut purchases translate into rewards like discounts, free menu items, or exclusive merchandise. This incentivizes repeat business and caters to your love for the brand.
Place:
Themed Pizza Hut restaurant experience: Designate specific restaurants with a Gilmore Girls theme, featuring decorations, music, and even staff dressed as characters. This creates an immersive experience for fans and attracts new customers interested in the show.
Pop-up pizza stands at Enrique Iglesias concerts: Partner with the singer to set up pop-up pizza stands at his concert venues, offering exclusive menu items or deals. This provides convenient access to your favorite food while attending the concert.
Delivery partnerships with local businesses you frequent: Partner with businesses you often visit, like gyms or bookstores, to offer delivery options directly to those locations. This increases convenience and caters to your busy lifestyle.
Promotion:
Social media campaign using Enrique Iglesias’ music: Create social media ads featuring the singer enjoying Pizza Hut pizza, with a catchy jingle or lyrics referencing both. This leverages your celebrity preference and creates a memorable campaign.
Partner with Gilmore Girls fan communities: Collaborate with online fan communities or influencers to promote Pizza Hut through contests, giveaways, or sponsored content. This taps into your existing fandom and leverages their reach.
Email marketing campaigns with personalized recommendations: Utilize email marketing to send personalized recommendations based on your purchase history and interests. This personalizes the experience and encourages targeted purchases.
These are just a few examples, and the possibilities are endless! By understanding your interests and applying the 4 Ps of marketing creatively, businesses can connect with you on a deeper level and create a more memorable and engaging experience.
My Assessment:
The output does an excellent job of helping me understand the four Ps of marketing by providing concrete and imaginative examples. It goes beyond theoretical concepts, offering practical applications directly tied to my interests. The relevant suggestions demonstrate a strategic marketing approach considering the product and the consumer experience. I was amazed by the accuracy of the results. It followed my prompt and gave me suggestions based on my precise location, even though I didn’t mention my location in the prompt. The output explained everything and lacked nothing; it’s so perfect that it’s scary. I am now apprehensive about what happens if AI takes over us human beings. Oh, sorry, I am going off-topic, so we were talking about how I can improve the response by changing the prompt. I could add a different location; that way, results will be related to the area I am interested in.