Blog #6: What is the Future of Retailing?
Feb 19th, 2024 by John DeGraff
With Amazon buying Whole Foods the face of retailing is very quickly changing where the concept of Omni-channel retailing is not just a hot button issue for marketers, but a reality. In today’s digital world, manufacturers and retailers need to determine the optimal in-store, online, and mobile experiences desired by their guests. Beyond in-store experiences, marketers also must consider how changes to the store impact other aspects of the supply chain and distribution strategy. Manufacturers for instance might be interested in how retailers can enhance their brand’s experience for the retailer’s customers both in-store and online leading to different distribution partnerships. Retailers also need to determine how to integrate online and offline business practices related to in-store pick-up/returns, online visibility of in-store inventory, mobile payment, among other aspects.
Please watch The Future of Retail – Omni Channel.
If you owned a local retail grocery store how would you use Omni-Channel marketing to compete with Walmart and Amazon in the future? Be specific about what actions would you take to keep your local customers happy. At least 150 words Due March 3rd at 11:30 pm
This would be my plan, I plan to set up a simple website and app that lets people shop as if they were in the store itself. They can pick if they want their groceries delivered or if they’d rather come pick them up. Making sure people can shop online but still have the option to visit the store is a big deal for attracting customers. Secondly, Making shopping feel special for each person is important. I would use what i know about what our customers like, to offer them special deals and suggestions. For example, if someone often buys gluten-free products, we’d let them know when there are new gluten-free items or sales. This personal touch can make our customers feel really valued. Next, bringing together online shopping and the in-store experience is also key. We want to make it smooth for customers to return items they bought online at the store, check if products are available in the store online, and use their online shopping history when they’re in the store. This can make shopping with us a lot more satisfying. Focusing on local products is another way we stand out from big stores. By offering local fruits, veggies, and other items, we not only give our customers fresh and unique options but also support the local community and economy. We also want to make our store a community spot. By using social media and hosting events like cooking classes and health workshops, we can bring people together and make them feel part of something bigger. lastly, Great customer service is at the heart of it all. We’re using technology to make things like paying easier and making sure our staff knows their stuff, is friendly, and ready to help. Training our team well is important so that they can make everyone’s shopping experience great.
Marketing 311-22
If I owned a local grocery store I would use Omni-Channel marketing to give customers the opportunity to have the option of how they would like to get their shopping done. Every product would be in the app, they would be able to shop online or in the store and still be able to use the app. Customers would be able to complete shopping online, have it delivered or commute to the store and pick up their order. Or, they are able to shop in store. I would have a staff member, or an online communication systems that would allow app users to communicate with store members for assistance. All products would be up to date in the app as it is in the store, each online product will list how many in stock, if it’s out of stock, and if there are any substitutes for the product. This would ensure the customer is getting every item they are requesting to ensure they do not need to shop at any other store. To encourage app use, I would supply coupons and deals, such an an online couple book, as you would in the store, to encourage customers to use the app. I would also make an online credit care for the store. Like Apple Pay, you can use your app to purchase your items, and pay at a later date and at your leisure. This will be an option for everyone who uses the app, and if you come in store you will be able to get a physical card. This will build rapport with the customers and will incline customers to come to our grocery store.
If I owned a grocery store and utilized Omni-channel marketing I would make sure to focus on an online app/website, phone (texts), and social media for marketing. Since the store has a physical location for shopping already I would create an app or website that would bring online ordering and product information to people outside of the physical store. This way people can research products online, see what we have in stock as well, and have access to current coupon/discount information. Through online resources, consumers will also be able to place online orders for pick up or delivery. Another strategy I would implement would be the opportunity to sign up with your phone number for texts about current promotions/ coupons. This way consumers get information without having to search for deals, and this would also encourage customers to shop with us. Similarly, I would make sure to set up a social media account to help highlight new products and recipes Having a social media account, you are able to post when new products come in or when popular products get restocked. You also are able to share recipes with items found at the store with consumers. This allows for ease when shopping and can give inspiration to the consumer when planning meals.
Marketing 311-22
John DeGraff
If I owned a local grocery store, my first priority would be establishing an online website with easy user access. This website would contain weekly deals, coupons and allow customers the option to buy online and pick up in-store. Customers would also have the option for other grocery orders to be delivered to their houses. Once a month or every few weeks, I want to post a suggestions tab on my website and across all social media, asking for customers’ opinions on what they would like to see on our shelves or seasonal items they may want. A unique idea I may introduce is offering a pre-measured and pre-packaged meal available for pickup or online order, like the company Hello Fresh. This would offer customers a chance to have a healthy meal already prepared, measured, and ready at their convenience. We will also offer the chance for local gardeners and farmers to offer their homemade products in-store. Encouraging the use of our membership to customers will help build loyalty and give customers better deals. All of these tactics combined, give me the best opportunity to maintain a successful grocery store and beat out the competition.
Marketing 311-22
John DeGraff
If I were to own a grocery store, I’d implement different Omni-Channel Marketing strategies. These include an online presence/ app, online pickup, delivery options, and a loyalty program. First I would like to create a user-friendly app that can lay out the inventory of the store in an easy and manageable way. There would be an easy area to click on categories in order to access different parts of the store such as fruits, vegetables, dairy, produce, seafood, etc. Therefore it’s a quick click to access the most popular searches. In addition, the app would have the isle the product is located once clicking it to find it more easily. Secondly, I would add online pickup options where you can add stuff to a cart and then pick it up without ever having to leave your car. Thirdly, I would create delivery options for consumers who have a busier schedule. In addition, I would have packages where you can order ingredients to make a certain food. For example, having “alfredo pasta”. Consumers would be able to add to their cart and then have all the ingredients/recipes to make basic alfredo. Finally, I would create a loyalty program that applies to online and in-store. I would have certain deals to encourage online and in-store purchases.
Id say one of the greatest challenges my start up will face today is competing with giant retailers like Walmart and Amazon. They have massive resources and customer bases. How can you stand out and attract loyal customers in this crowded market?
One of the ways you can do that is by using omnichannel marketing to leverage your local advantages.
Creating a strong online presence that showcases your unique value proposition, products, and services is vital. Use social media, email marketing, and SEO to drive traffic to your website and generate leads. Furthermore, offering convenient and flexible delivery and pickup options, such as same-day delivery, curbside pickup, or in-store pickup. This way, you can compete with the fast and free shipping that Walmart and Amazon offer, while also giving your customers a chance to visit your physical store.
I would say with few exceptions every small startup business has a massive advantage in customization and customer service. Providing exceptional customer service across all channels and touchpoints as well as talking with customers is a great way to attract and maintain them.
Later on, it would not hurt to reward your loyal customers with loyalty programs, discounts, coupons, or freebies. This will encourage repeat purchases, referrals, and positive reviews. You can also create a sense of community by hosting events, workshops, or webinars that showcase your expertise and value.
Marketing 311-22
John DeGraff
To effectively position my local grocery store as a strong competitor against retail giants like Walmart and Amazon in the evolving landscape of Omni Channel retailing, my primary focus would be on crafting an inclusive and seamlessly integrated shopping experience. This multifaceted approach entails the implementation of a user-friendly online platform that not only facilitates convenient in-store pick-up and returns but also provides real-time visibility into inventory levels and supports hassle free mobile payments for a smoother transactional process. To heighten customer satisfaction, a personalized touch would be introduced through tailor-made promotions and loyalty programs. Collaboration with local producers and artisans would add a distinctive flair to our offerings, setting the local store apart as a unique shopping destination. Additionally, the in-store environment would be welcoming, featuring knowledgeable staff, and strategic partnerships with manufacturers would be fostered to enhance overall brand experiences. This comprehensive strategy, blending digital convenience, personalized service, and distinctive local offerings, aims not only to establish a competitive edge but also to cultivate enduring connections and a sense of community within the local customer base.
MKT 311
As a grocery store owner, I would have to start off by doing some of the things that companies like Amazon and Walmart do. Things like allowing customers to order products online and give them the capability to pick them up. Another thing is have a mobile app that gives customers discounts and keep them engaged and incentivize them for coming back i.e. a loyalty program where you get free items and discounts for being a repeat customer. I would also have some social media engagement where if customers were to come in on certain days they would get a deal on certain items. Leveraging omni-channel strategies can create an attempt to separate my grocery store from companies like Amazon and Walmart while personalizing service, product offerings, and giving customers a local feel.
Marketing 311-22
John DeGraff
If I owned a local retail grocery store, to compete with Amazon and Walmart I would need to implement quite a few strategies. For the customers who still prefer to do their shopping in person, I would implement an app that allows customers to scan the items they intend to buy with their phone and have the app run a tally of the bill that can be scanned during checkout. This would make it more efficient and alleviate the redundant tasks of grabbing the items off the shelf to put them in the cart, then unloading the items to be rung up only to be put back in the cart again. Expanding on the app, I would add a “grocery list” feature that allows busy customers to collaborate with their families for their weekly groceries which will automatically pull from inventory upon purchase and prompt my team to start gathering for a specific pickup time. The store would also implement a 1-hour turnaround time guarantee or a 10% discount on your order for all order pick-ups. Finally, within the app, I would have a loyalty system that rewards the customer for each dollar spent with more realistic redemption offers than what’s commonly found.
Marketing 311-22
John DeGraff
Omni-Channel combines online shopping and in-store shopping into one. You could be shopping in-person at a store and pull up the online website at the same time, and doing this represents a very effective and efficient way to shop. If I, though, were to own a local, in-person grocery store, or just an in-person store in general, how would I compete with big companies like Walmart or Amazon? Well I think there are definitely still advantages that exist to shopping in-person at a store versus shopping online. Especially if you’re clothes shopping, you can see the pictures online but you can’t actually try it on and see how it fits unless your in-person in the store. So especially to compete with Amazon, I would have a strong in-person store presence that does what Amazon can’t, provide an in-person perspective on the product before you buy it. But to use Omni-Channel to compete with other businesses in general, I think if someone could go online to our website at the same time they are in-person at the store, there could be some kind of function that could allow customers to search for a product online, and then it would tell them exactly where they can find it in the store. This would make it a very user-friendly platform for customers and much more efficient and convenient, which, as a result, should increase sales for my company. However, some in-person stores like it when you don’t know exactly where the thing your looking for is, and you have to wander around looking at everything else before you find what you want. So there are definitely pro’s and con’s to in-person shopping, and this Omni-Channel method for both businesses and customers.
Marketing 311-22
John DeGraff
If I were someone who owned a local grocery store and used Omni-Channel marketing, I would first set up an app that allowed customers to see deals and be able to easily purchase items that they wanted. If they purchased through the app, they would be allowed to come into the store to pick it up, or they could have it delivered to their house. Built into the app would be a loyalty program that, after a certain amount is spent, they would get a percentage off. Codes on the receipts would allow customers to put what was spent in-store into the loyalty program on the app. Every so often, I would give each customer specific coupons that are related to their shopping history that would be gathered through the app. There would also be a generic coupon book that would be in the app that would generate more traffic to the app, which would, in turn, gather more data to use to sell more to people.
Marketing 311-22 John DeGraff
The transition to omni-marketing makes sense logically. When around, you hear a lot of complaints about finding something online but not in the store, or something you like in store, but not being able to order it in a different color or size. This merger of both worlds can increase not only profits, but also customer satisfaction, and in turn customer loyalty. Looking at this through the local grocery store lens, I would start by creating an app that people can download and use. Then starting with online features, I would implement the ability to have pick up orders, as well as delivery, to be able to compete with Amazon and Walmart features. Then I would have clear and consistent pricing that match online and in person. Next to each item would be an updated inventory count that can be updated through a scanning method when people purchase in store, or tracked through online purchases. In addition to inventory being able to be seen by the customer, I would include the row number, and section of the store that the item can be found as well as a clickable link that shows a basic map of the store and where that item is. These features will allow customers to find items online, and either order them, or be able to know if it is worth coming in the store with an inventory count, as well as help with the ease of in person shopping with multiple resources on item location.
Marketing 311-22 John Degraff
If I owned a local grocery store I would use omni-channel marketing to compete with companies like amazon in a few ways. First I would develop an app that allows customers to shop online and either have it delivered or have the option to pick it up at my store. If they choose to pick it up, I would have a system that tells us when they are about fifteen minutes away so we can have all of their item prepared and ready to go. I would also have a rearwards system through the app for valued customers where there is coupons based on previous purchases and points that they earn when ever they buy items through the app. They can then redeem these points for in store credit. The app will also tell customers how much of each item are currently available in the store so if they chose to come in to shop they will already know what is available. I would also have a tab on the app that lets customers leave comments/reviews on products that they have bought so future customers can be more exposed to products that they might not otherwise try. Lastly, the app will tell the customer exactly where items that they have added to their cart are in the store to make the shopping experience more efficient.
MKT 311-22
John DeGraff
As the owner of a local retail grocery store, the first thing I would do is invest in creating an online platform for my store, allowing customers to browse products, check in-store inventory, and place orders online. Creating an efficient in-store pick-up system and hassle-free return process for online purchases would enhance convenience for customers. To keep local customers happy, I would focus on personalization by using data analytics to understand their preferences and shopping behaviors. I would implement loyalty programs and targeted promotions based on individual shopping histories to help build stronger connections. Regarding the supply chain, I would explore partnerships with local manufacturers and distributors to strengthen the availability of locally sourced products, providing a unique selling point. Working with local farmers and producers could contribute to the community feel and support sustainability. Regular communication through different channels, including social media, email newsletters, and mobile apps, would keep customers informed about promotions, and new arrivals. By using Omni-Channel marketing, my local grocery store would offer a personalized, convenient, and community-centric shopping experience that stands out from larger competitors.
I would start by building a modern, easy to use website. The website would have a place where customers can easily put together their grocery list to have ready for curbside pickup. The website would also have a list of all the products we carry. Each product will have it’s own page with nutrition labels and where to find it in the store. The product location feature is one that I really appreciate about the Target and Home Depot apps, so I would want to include it in my store as well. I would also consider a delivery feature. It might be a little bit of a stretch to expect a small local grocery store to build that out, but it could be a possibility.
I work at a grocery store already myself, so I feel like I already have some knowledge on this subject. Here are some ideas I would come up with to compete with Amazon and Walmart. First, I would make sure our company has a website, as well as an app the customer can download to see every product, we have available, not available, and when it will be in stock. The app will have a designated location as to where you may be able to find a product in the store. For example, let’s say you are looking for pickles, well on the App it will have the isle number, as well as the target number to where you can directly find which pickles you are looking for. Let’s say pickles are 6-28, well you would go down isle 6, and look for 6-28. Customers may also be able to use the app to purchase groceries without going into the store. The employees will essentially pick out the groceries for them and have it ready for pickup or a delivery. I would also have employees ready to pack groceries into people’s cars who are in need of a pickup order for either handicap reasons, weather conditions, or any circumstances being ready to carry groceries into another customers vehicle.
MKTG 311-22
John DeGraff
If I were to set up an omni-channel marketing experience for a grocery store, I would start with developing an app that helps users navigate the in-store aisles. I feel like a lot of time is wasted wandering aisles looking for a specific product, and that time often deters people from shopping in the first place. The app would have the specific product and the aisle number and inventory amount displayed next to it. Users will also have the opportunity to order their groceries ahead of time if they don’t have time to do the shopping themselves. There will be special accommodations like selecting their own produce if they please. Especially when it comes to grocery stores, it’s important to direct customers’ attention to areas they may not have been interested in before to allow them to explore and buy new products. This can be seen in the app through the “other customers also bought” recommendations.
If i were able to use the omni channel, I would not have a actual grocery store retail center, it would be all based on meeting the customers needs through online shopping, creating the lane to be as fast pace as it would be and easier to communicate with customers because the company is not as big as an amazon.
MKT 311-22 John DeGraff
If I owned a local retail grocery store, I would utilize Omni-Channel marketing by creating a website and if possible, with current resources, an app that would make the shopping experience easy and relatable to both Walmart and Amazons so that the users experience isn’t troublesome but easy to transition into. Additionally, the websites would have to be fully optimized for both PC, Mac, Linux, iOS, Android, etc., because we’re trying to increase overall awareness and usability.
Next, I would encourage shoppers to utilize the website or app for coupons and discounts that way shoppers are engaging in both online and in person shopping for the best deals. Additionally, I believe it would be important to supply customers with the option to opt into receiving emails, texts, or physical mail regarding coupons or discounts, that way we’re also reaching out to a larger audience. Also, shoppers should also have the potential to have a card that allows customers to earn points on their card for things such as discounts on gas, or products in store that could be tied to your phones number or email that may be asked upon checkout to reward points upon your purchase.
Furthermore, I believe an important service that we’d have to implement is allowing shoppers to buy items online and either have them delivered to their house or vehicle in the store’s parking lot by store employees. Another great addition would be having either a chatbot or person(s) interacting with people online through the app or website to help shoppers throughout the shopping and purchasing process. Onwards, we’d also have to create a social media presence on platforms such as X (Twitter) and Facebook to further increased awareness of our store and to notify customers of restocks and new products coming to the store.
Overall, I believe this will put the store in a great spot! It introduces familiar ways of shopping so that the experience is as smooth as possible whilst also combining some the of best features of other stores!
If I owned a local grocery store I would focus on more of the actual products such as produce by Promoting local produce, meats, and artisanal products. Partner with local farms and businesses. I think that is one of the most important ways to for a grocery store to be able to compete is when you have good quality ingredients and your partner with certain places it will attract more. Another way I would focus on is making sure I have inventory management in which Ensures accurate inventory data across all channels. This will allow customers to see real-time product availability for online orders and in-store pickup in which can create more customer satisfaction because they don’t have to second guess if something is at the store or make last minute changes.
(To add more onto my idea) I also would get into community engagement such as Sponsor local events, offer cooking classes or support local charities. This also can be helpful with gaining more consumers and getting them to know about products that are sold and shopping.
MKT 311-22 John DeGraff
Local grocery store owners can effectively compete with retail giants like Walmart and Amazon by leveraging omni-channel marketing strategies tailored to their needs. For instance, they can implement personalized marketing initiatives such as sending customized promotions and recommendations based on individual shopping habits. By embracing integrated communications, they can inform customers about new products and events through social media, email newsletters, and even text messages. Enhanced in-store experiences, such as friendly staff, interactive displays, and special events like cooking demonstrations, can attract more foot traffic and encourage purchases. Additionally, offering seamless channel integration, like online ordering with options for home delivery or curbside pickup, increases customer convenience. Community engagement is also crucial, with involvement in local events and support for neighborhood causes fostering a sense of belonging and loyalty.
Moreover, optimizing product assortments to cater to diverse tastes and preferences and using data-driven decision-making to refine offerings further contribute to customer satisfaction. Through strategically implementing these initiatives, local grocery stores can carve out a niche in the competitive retail landscape and keep their customers happy for years. For example, a local grocery store might partner with nearby farmers to offer fresh produce directly sourced from the community, supporting local agriculture and providing customers with high-quality, locally-grown goods.
Marketing 311-22
If I were to own a grocery store, I would want to implement different Omni-Channel Marketing strategies to optimize the success of my location. One of my first thoughts would be knowing who my biggest competitors are, and how I can be different from them. Two names that come to mind are Walmart and Target. These are two big name shopping centers stores that offer a wide variety of products. They have a massie customer base and attract many segments. I think one strategy I could use is having a strong online presence. I would like to create a user friendly platform that would showcase my products, services and values as a store. Each department would have different sections you can find through a drop-down menu, along with a search bar to find specific items. For example, there would be a meat, dairy, produce and canned goods section. I would also want to advertise any deals on the opening page of the app or website. Another strategy I would want to implement would be delivery and pick up options. This would help reach another segment of my customers who live a busier lifestyle. They could place and order through my app and have the option to pick it up in-store or curbside, and have the option of delivery. I think a great way to help the store would be through social media. It would help promote our products, services and deals and could help grow the name of my store. I would also want my grocery store to stand out from big name retailers and have different instore food options. To explain, hot food bars are very popular, but are often missing from big name retailers. I think having healthy fast-food options instore would help reach a larger market, as well as promote healthy eating. I want my grocery store to benefit everyone’s health, and not just make me money. Which is why I would also want to offer a service for those in need of dietitian help, or healthy recipes. This would allow me to connect with my customers and create a higher level of loyalty.
MKT-311-22 Professor DeGraff
If I owned a local grocery store and were trying to compete with Amazon or Walmart, I would do multiple things that would use omnichannel marketing to get more sales and increase business. First, I would design a website/online app that would allow customers to see all of the inventory in a modern and sleek way. Second, I would cater to those shopping online and those looking for inventory online with in-store deals which would drive in-store sales and integrate both online shoppers and in-store shoppers. Inversely, I would present in-store shoppers with online deals which would drive more traffic to the online space. Lastly, I would make the shopping online and in-store more personal and have more interactive local store workers go out of their way to interact with the customers and give special deals to loyal customers through in-store coupons or online emails. This will create a connection to the store and its employees and will make the store more attractive as it will appear as more of a small business and hopefully compete more with the lower prices of the corporations.
Marketing 311-22
John DeGraff
To start, I’d make sure my shop had an online presence. I’d create both a website and a mobile app. These platforms would give customers a seamless experience, letting them look at live inventory, compare prices, and even shop and checkout for pickup whenever it’s convenient for them. To further engage with the customer base, I would also launch a social media page for the store. This platform would serve multiple purposes. Firstly, it would be a channel to announce upcoming deals and promotions, keeping customers informed and incentivized. Secondly, it would be a platform to showcase the exceptional customer service provided by the staff. By sharing stories like “So-and-so went above and beyond and helped an elderly customer to their car and unloaded their groceries”. This would demonstrate the shop’s commitment to exceptional service and would also build trust with potential customers.
Finally, upon signing up for the website/app, I’d offer the option to opt into email preferences for customer feedback. Through surveys and the option to leave reviews, I can gain insights into customer preferences and areas for improvement. This feedback would be crucial in driving growth and ensuring that the store continues to meet the needs and exceed the expectations of its customers.
If I owned a local grocery store, I would start by creating a website to compete with stores like Amazon or Walmart. Giving the store a mobile option allows the customers to easily see what kind of goods they have as well as compare prices. Having a website and mobile app also opens up the opportunity to have a mobile pick-up option for their purchases. This makes the shopping experience for them more accessible and also is competitive with places like Amazon and Walmart. Next, I would find a way to provide a personal shopping experience. With places like Amazon and Walmart, it can be more difficult to have a personal shopping experience since they are a larger company.
John DeGraff – MKT 311-22
If I owned a local grocery store and looking to implement omnichannel marketing strategies I would begin with building a sleek, easy to use, and user friendly website. This website would serve as an online store version of the physical one which offers identical features to meet all customer expectations, whether they are shopping online or in-person. Important things to include on the website would be thing such as accurate, live inventory tracking (marking items as being high or low in stock), as well as complete synchronization of prices and sales of all products (prices in store must match online prices). Delivery and pick-up options will also be essential features of this online website which have grown significantly in popularity since the COVID outbreak, with maybe even a subscription service offered to online shoppers who regularly utilize the delivery/pick-up option. Sales, discounts, and coupons would all need to apply to both the physical and online store, enabling customers to shop in their preferred method.
In order to compete with Amazon and Walmart I would attempt to market my grocery store with with the emphasis on being locally owned and ran, with a high emphasis on superior customer service, and being active within the community. I would hope to stand out as a more niche grocery store, who may be unable to meet the prices of Amazon or Walmart due to their scale and insane supply chain optimization, but my grocery store would still be successful by standing out as the one with superior customer service, community involvement, and an emphasis on being a more home-town “local” organization with the same exact services and features (such as online purchases and deliveries) provided but with a more friendly, personal, and community focused perspective.
John DeGraff – MKT311-22
If I owned a local grocery store and was looking to implement Omni-Channel marketing to compete with Walmart and Amazon I would start with the following. The first thing that I would do is create a user friendly website in order to create an online presence. This would allow for customers to browse the products online, place orders, and even access rewards. On this app I would have deals that you can only get in store, which would drive online shoppers to the store to get the deal which would increase in store sales. On the other end, I would market online only deals in the store, which would increase online sales as well. The next thing that I would do is create social media pages for this story. This would allow others to easily share their experiences with the store, and would help drive customers to the store if they see positive experiences from others. A lot of people can be influenced by what they see online, and promoting the positive environment of the store online could persuade consumers to check out the store.
MKT 311-22 John DeGraff
If I were to have my own grocery store using omni channel with local customers I would keep the small town local feel with also having the aspects of larger businesses as well. I would develop an app and have a detailed website where customers can select groceries and when they want to come to the store to pick them up. I would still give it the small town local feel with the physical location having flyers for events going on and workers from the local community. In aspects of supply chain I would keep an indepth inventory and hire more people to work on things in the supply chain process. The app and website would allow them to have an account to sign into that keeps track of what they previously bought so they can hit buy again, and it will add it to their cart efficiently. The app would also allow customers to check prices with other stores and show that our store has competitive prices to compete with other big retailers.
Marketing 311-22
John DeGraff
To compete with retail giants like Walmart and Amazon, as a local grocery store owner, I would leverage omni-channel marketing strategies to enhance the shopping experience and keep my local customers happy. Firstly, I would invest in creating a seamless online platform where customers can browse products, place orders for delivery or pickup, and even access personalized recommendations based on their purchase history. This online presence would complement the physical store, allowing customers to shop conveniently from anywhere. To further enhance customer satisfaction, I would implement features such as loyalty programs that integrate both online and offline purchases, providing incentives for repeat business. Additionally, I would offer flexible delivery options, including same-day delivery and subscription services, to cater to different customer needs and preferences. In-store experiences would be enhanced by incorporating technology such as self-checkout kiosks and digital signage for personalized promotions and product information. Furthermore, I would prioritize customer service by training staff to provide knowledgeable assistance both in-store and online, ensuring that customers feel valued and supported throughout their shopping journey. By implementing these strategies, I would create a cohesive omni-channel experience that combines the convenience of online shopping with the personalized service and community connection of a local grocery store, ultimately fostering customer loyalty and competitiveness against larger retailers.
Marketing 311-22
John DeGraff
In today’s dynamic retail scene, the influence of Amazon’s Whole Foods acquisition has transformed Omni-channel retailing from a mere concept to a practical necessity. As a local grocery store owner, navigating competition with giants like Walmart and Amazon demands a hands-on Omni-channel approach. I would Ensuring a user-friendly website and mobile app becomes paramount to keep local customers satisfied. Services such as convenient in-store pick-up, hassle-free returns, and secure mobile payments align with contemporary consumer preferences. Establishing online inventory visibility and nurturing personalized customer relationships, perhaps through loyalty programs, injects a community-centric feel. Forming strategic partnerships with manufacturers further elevates the local grocery store’s brand experience, distinguishing it from larger competitors. Ultimately, adopting Omni-channel marketing entails a strategic blend of technology, customer engagement, and alliances to maintain competitiveness in the retail landscape.
If I owned a local grocery store and was worried about competition such as Walmart and Amazon, I would use Omni-Channel marketing to give customers the opportunity to demonstrate the ways they prefer to shop. I would be able to provide an app in which customers could shop online for items, but still have the option to shop in store when needed. In order to compete with large corporations would be to offer similar services both in and out of the store. For example, this could mean ordering groceries online and having them delivered to your home, or ordering online and picking up at the store with the convenience of not having to leave your car. I would ensure that the app has all major functions such as seeing grocery items that are out of stock, limited time, or instock items. In order to encourage the use of the app we have created, I could supply coupons or discounts to encourage customers to utilize the app over always doing their shopping in store. I think the utilization of an app or outline website would build a strong relationship with customers and drive more clients in because of the convenience factor we offer that other major stores offer.
Marketing 311-22
John DeGraff
If I owned a local retail grocery store, to compete with giants like Walmart and Amazon using Omni-Channel marketing, I’d focus on creating a seamless shopping experience that combines the convenience of online shopping with the personal touch of in-store service. First, I’d set up a user-friendly website where customers can browse our inventory and place orders. I’d include a “click and collect” service where customers can buy online and pick up in-store. This saves time and adds convenience. Next, I’d launch a mobile app that sends personalized deals and discounts to regular customers. The app would also allow for quick shopping list creation and recipe suggestions based on the items in the store. In-store, I’d use QR codes on shelf tags. Customers could scan these to get more product info or see if there’s an online coupon. I’d also focus on local products and create special promotions around them. Hosting community events would help too. Plus, offering unmatched customer service in-store, like carrying groceries to their car, would make a big difference. Lastly, I’d use social media to engage with the community, share deals, new products, and store events. This keeps the store in customers’ minds even when they’re not shopping.
Marketing 311-22
John DeGraff
If I owned a local grocery store and was worried about competition such as Walmart and Amazon, I would use Omni-Channel Marketing to enable my customers to get their groceries however is most convenient for them, with options of pickup, delivery, and classic in- store shopping. Another thing I would do is use an app with a rewards or coupon system like Kwik Trip. If a person got a notification on their phone every once in a while with a coupon, they may be persuaded to come shop at my store. Another thing I would have to do is be very proud of where my business is and portray that in my store. I will not be able to undercut Walmart or have better delivery service than Amazon. After working at Walmart I do have some ideas that could make my store better. For example, the substitutions for the pickup orders if we didn’t have something were awful. It would recommend different flavors of things or sometimes totally different meats, etc. , and I think a few well trained employees at a smaller scale can do better.
MKT 311-22
John DeGraff
If I owned a local retail grocery store, I would definitely use Omni-Channel marketing to compete with companies like Walmart or Amazon. First of all, having a strong online presence is crucial. Having a website that is easy to access and allows customers to view store hours and order online enhances convenience for customers. In today’s world, most people do just about everything online. An online presence is essential in today’s society. In addition, having an online database allows for marketers to gain more insight and develop better marketing strategies. Using both online and offline channels increases customer loyalty by offering an easy shopping experience and convenient features. I would offer an app and website where customers are easily able to access store hours, products with descriptions and prices, customer service help, online ordering, and promotions. Having all these allows customers to have a seamless shopping experience online and off. Promotions also encourage customers to use the app and increase loyalty as they will keep coming back to receive rewards and get low prices.
DeGraff 311-22
The advantages the local grocery store has over Amazon or Walmart is convenience and proximity. While not being able to offer the variety of goods like that of Amazon or Walmart, the local store is close and quick. Amazon, while it has extremely fast delivery, isn’t as quick as going to the local store. If I owned a local store I would offer as many services as possible to be more convenient than the big competitors. For example, curb side pick-up would be a priority. Also, ensuring I had enough employees to have fast check-out lines would also be important. In addition, having a presence on all the delivery apps like Door Dash and Uber Eats would break into the mobile-ordering market. Overall, being a limited-assortment retailer, the focus would be on convenience and reliability.
MKT 311-22 John DeGraff
If I owned a local grocery store, I would utilize omni-channel marketing to maximize customer experience and convenience. From the YouTube video made about the “Retail Store of the Future”, They identified that the necessary focuses for a retailer are better basics, hyper-convenience, and experience. With those goals in mind, I would first focus on the cleanliness and design of my grocery store. Making sure that signage and labels are legible and easily understood will help customers feel confident that they can find what they need easily. Stylistically, I would want my grocery store to feel modern, with technology integrated to assist customers with their shopping experience. Outside of my grocery store, I would want to invest in a website and an app. The website would offer item inventories, like the live inventory that Macy’s has with Google. The app would be used to help customers build a shopping list at home, and then bring their phone with them to the store to help them with their shopping. This app would keep track of their most purchased items, it would create an efficient route for the customer to take while in the store, and it would allow customers to leave reviews of their favorite items (or least favorite) to share their experiences with other shoppers at my grocery store. These reviews would be shared in posts by the social media accounts of the grocery store to help promote products, and to create a feeling that customers are enjoying the products found at my store. This plan is completely built around marketing to the locals in their living rooms and assisting them in every way possible to have the best experience in my store.
This assignment definitely holds close to my heart.
The big box stores definitely make it difficult for those with local owner retail stores to compete.
However, I feel many people are circulating back to the old mam and pop stores. In order to implement the Omni-Channel marketing to compete with Amazon and Walmart there are several things I would do.
First of all I would start a loyalty rewards punch system for every ten dollar purchased we would give back a dollar. I know this might not sound much but when a families grocery bill can be $300 a week that would be a good saving and incentive for people to shop at my store. I would make sure that I gave the option for those with my loyalty rewards punch card system to be able to shop on line too.
I would also make my store pet friendly to attract more customers into the store I would like to connect those that bring pets into the store to on line local animal services such as grooming, daycare, veterinary services etc. I would make it easy for my customers to connect with local businesses relating to their pets. Making appointments, filling veterinary medications and necessary immunizations for their pets. My one shop stop would make the Omni-Channel Marketing customers happy they came to my store.
Omni channel marketing is various channels and organizations online used to interact with consumers to create a positive consistent brand experience. If I were to use Omni channel strategies to enhance customer satisfaction, I would do a list of things. starting with loyalty programs this gives rewards to customers and acts as a classical conditioning to basically all in all implement loyalty to my business. I would use social media or physical marketing to engage with my younger audience, as well as the outside community to bring more attention to our omni services as a business. I would also personalize options based on search history previously viewed, or what’s in their cart. lastly, I will try to do content and lots of partnerships with celebrities or well-known influencers to target certain audiences.
Marketing 311-22
John Degraff
If I owned a local retail grocery store, in order to compete with companies like Walmart and Amazon with Omni-Channel, I would take these steps: 1. Have a team of people to run the online presents to make sure it is always up to date. 2. The ability to sign up for text messages and promotions from in store and online as well so customers are always reminded of the company and prompted with couples and rewards available. 3. Having people shop online but offer rewards for in person shoppers and special “only in store” merchandise. This goes for online shopping as well; having special coupons and/or offers for only online shoppers. 4. Make sure the online presence of my company is backed by online support, an aesthetic theme, easy to navigate and use website. Accomplishing all of these will ensure my companies have a step ahead of Walmart and amazon with the company reminders and online support.
MKT 311-22 John DeGraff
If I owned a local retail grocery store and wanted to implement an Omni-channel marketing strategy, I would first have to create a website and a mobile app to give my customers the option to purchase my products online and provide online customer service. They would have the option of having their purchases shipped/delivered to them or store pickup. That being said, I would also like to make sure that my online and app options have the ability to accurately display the amount of inventory left not only online, but also in-store. I want to make sure if the customer does not find what they are looking for in-store, they can quickly purchase that shorthanded item online. I would also create social media accounts for my business on different platforms. I can use these accounts to promote current and future promotions and discounts of certain products. I’ve also seen companies like Wendy’s and organizations like the Los Angeles Chargers take advantage of social media by creative and witty humor that helps retain and gain consumers.
John DeGraff — MKT 311-22
I have a somewhat unique experience with this topic, having worked in a grocery store for several years as my first job, holding several roles, but eventually becoming a grocery delivery driver and assistant in managing the logistics of day-to-day operations. This was several years ago, however, well before the full rise of Amazon, or market entry of numerous competitors. More recently, I work DoorDash when time permits as a means of generating savings. I often fulfill grocery shopping orders of various sizes.
Using this firsthand knowledge of opportunities and gaps in the current market, I would focus my efforts on customer experience personalization. Assuming I don’t have the budget for extensive customer tracking technology, I would first develop my mobile and online shopping experiences around the concept of building a long-term client right away. The first time they use the service, a integrated set of “Get to know you questions” can help my company understand what the customer wants out of the experience and make a solid first impression.
From there, based on keeping a record of search/purchase history, I would allow customers to manage their own saved shopping/favorite lists with as much room for customization as possible (people shop differently). Notes left on previously purchased items could inform shoppers in the future if a customer would prefer a specific substitution, for instance, and keep the service consistent across uses.
Lastly, I would offer direct communication with consumers as a means of fulfilling the “local” feel of my company, positioned against massive national retailers — when completing the order, should questions arise, my company would be able to quickly send photos, updates, etc., allowing the customer to communicate back however they prefer, via phone call, message, etc. While this may sound like a service already offered via existing options, I can tell you from experience that customer service via Amazon/DoorDash pales in comparison to that offered by in-person store employees. By bridging that gap, customers could feel involved in their order to the degree they prefer, even so far as being able to call to make changes while the order is being picked (something current options struggle to accommodate).
For the in-person experience, I would try to build off of the online/mobile experience and offer as much or as little assistance as shoppers prefer. Having employees shopping throughout the store gives me a strategic advantage over other physical retailers who, at times, struggle with staffing.
Above all else, I would focus on hiring “people” people for my omni-channel operations and giving them appropriate training. A smaller number of excellent staff at higher pay, as opposed to a large number at entry-level pay is more likely to lead to a superior customer experience in today’s market, in my opinion.
If I owned a local retail grocery store and I wanted to improve customer experience by using omni-channel marketing, this would be my strategy. I would do something similar to what Macy’s did and try to combine the online, mobile, and in-store experiences into one. I would have an app, as well as a website. The website would be a straight forward way for customers to grocery shop online. I would keep an automatically updated inventory for every item, as well as a description of the item and its nutritional information. I would offer a pickup in-store option as well as pairing with some sort of grocery delivery service. In the app, I would have all of the same information as the website, but there would also be an option to scan products in-store in order to access that information quicker and more conveniently, for in-store shoppers. This would offer an integrated shopping experience that can compete with the benefits of amazon and be used online, on the go, or in-store.
First, I would invest in a user-friendly and intuitive mobile app or website for online ordering, complete with seamless navigation and a secure payment method. This platform would interface with in-store inventory systems, allowing customers to view stock levels in real-time. To improve the in-store experience, I would incorporate technologies such as in-store navigation apps to assist customers in quickly locating products. Furthermore, an in-store pickup and return service would be introduced to accommodate clients who prefer a hands-on approach. Loyalty programs and individualized promotions based on data analysis would encourage client retention. Collaborating with local delivery firms or forming an in-house delivery team will provide a quick and dependable delivery solution. Social media networks would be used to communicate with the community, announce promotions, and collect feedback.
I would take an extremely data driven approach to compete with Walmart and Amazon. I would first digest their information about their consumers through different channels, and have trial runs with a website, app, and other marketing channels. Using this information, I would try to find a way to drive more interactions across multiple channels, thus building more brand loyalty, and taking more customers from the competitors. Finally, after at least a year of day, analyzing seasonal activity and building a customer model, will then better allow my store to reach our desired target markets. Also, assuming we are a retail store selling distributed goods, I would use analytical data from different suppliers as well. It would also be an important practice to re-evaluate consumer models every 2-4 years, recognizing changes and adapting as different externalities affect sales. Overall, I feel as though this is the most effective way to build a brand and compete with large corporations, such as Amazon and Walmart.
MKT 311
While I didn’t have access to any newspaper ads, I also didn’t see any tv ads as I mostly stream tv shows on Hulu and watch Netflix. When I searched Kohl’s in Google, I immediately saw sponsored ads on the righthand side with clickable images of products with prices and reviews clearly on them. I also saw sponsored links to their official website and search engine optimization results to more links that went to their website. There were also video links that lead people to YouTube videos regarding new locations, introductions to new products, and videos on TikTok. Right below that were back to back links to their Facebook, Instagram, and X profiles. I clicked on some of the links, and I would have to say that I think they deliver a truly integrated message.