Posted in Uncategorized on Feb 19th, 2024 45 Comments »
While hotels and airlines have used dynamic pricing for a long time, the last few years have seen an increase in marketers using dynamic pricing to offer their product/service to consumers at the right price based on time or other factors that allow the company to maximize profit. In the age of “big data” and […]
Posted in Uncategorized on Feb 19th, 2024 46 Comments »
With Amazon buying Whole Foods the face of retailing is very quickly changing where the concept of Omni-channel retailing is not just a hot button issue for marketers, but a reality. In today’s digital world, manufacturers and retailers need to determine the optimal in-store, online, and mobile experiences desired by their guests. Beyond in-store experiences, […]
Posted in Uncategorized on Feb 5th, 2024 46 Comments »
Question: Why does the Buick Century have that name? Answer: Because that’s the average age of the car’s owners. 🙂 For decades, Buick was positioned for older customers. Though the above joke was an exaggeration, Buick’s reputation as an old man’s car was widely held for many years. As of May 2022, Statista reports that […]