Posted in Uncategorized on Jan 29th, 2024 39 Comments »
AI tools can help you study, but they don’t always get the answer right, and sometimes, the material they provide will be from a different perspective than your textbook. That said, AI can be useful for studying in classes like this one because it can help you identify examples of concepts. Think about who you […]
Posted in Uncategorized on Jan 29th, 2024 42 Comments »
PLEASE NOTE: This discussion IS NOT about whether you’d buy a diamond online. While that is an interesting topic, it is not relevant to this exercise, and I will delete posts focused on that issue. It is the consumer decision process — not online buying– that is the topic we’re considering here. Buying a diamond is, […]
Posted in Uncategorized on Jan 20th, 2024 50 Comments »
How many ads do you see in a day: Count the number of ads you see the next two days, keep a diary. Take it everywhere you go and keep track of the number of ads you see. Organize by: TV # Radio # Print # Online # Social Media# Billboards# In-store#. Packages# Needs to […]
Posted in Uncategorized on Jan 18th, 2024 2 Comments »
As laid out in the Syllabus we will be posting marketing videos on this blog. It will require you review the video and make insightful comments. Please relate the video to the information we covered in class and your daily life. The primary objective of this course is to introduce students to the world of […]