2. You are entering a client meeting and your boss says, “Monitoring is too expensive, we need to get rid of this.” What is your response? (For your blog post)
My response would convey the importance of monitoring and listening throughout social media campaigns and how it can provide a high return on investment. In our reading, Freberg explains that data equal money, and this is a selling point for executives who may not be able to grasp the importance of monitoring our audience.
Monitoring also provides an opportunity to analyze what our competitors are doing and how they are performing. This is important for successful campaigns and can allow our company to be viable competitors, especially during a time when social media can make or break a company or brand’s reputation. So, while monitoring may be a large expense, it provides us with far more data that can allow us to continue moving forward in our industry as a top competitor. Monitoring allows us to showcase what we have accomplished throughout campaigns and can help us to see how our content is performing throughout that duration of the campaign.
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