Research In Social Media

You are entering a client meeting and your boss says, “Monitoring is too expensive, we need to get rid of this.” What is your response?

My response would begin with: “Not Necessarily”. Social Monitoring is necessary for a brand as it involves creating a structured program that evaluates the success or current state of a brand or individual online. It is important to see if the messaging is working for the targeted audience. This is an important aspect as it monitors over time and in the current. We should not get rid of social monitoring if we want proper planning. Monitoring itself often utilizes data insights to tie performance to larger  strategic plans and objectives that we set out for a campaign or business initiative. While the monitoring may seem expensive, overtime there will be a financial loss due to missed opportunities and the lack of strategic planning. A lot of social media depends on what is relevant. Without knowing if our approach is effective or not it risks the brand overall. Decisions should not rely on assumptions but instead the numbers we gather through monitoring. As discussed in Freberg Chapter 6, Monitoring is a methodical, continuous practice that aids businesses in comprehending discussions regarding their reputation, brand, and audience perceptions throughout time. A crucial aspect of social media management. Eliminating monitoring would make it more difficult for us to assess performance and determine whether our social media initiatives are in line with communication and commercial goals.