Mindblown: a blog about philosophy.

A SWOT analysis ultimately evaluates an company’s social media presence by examining the internal Strengths and Weaknesses alongside external Opportunities and Threats. Swot is especially important in Social media research as organizes data from audits and analytics to replace simple assumptions and guesswork with more evidence-based decision-making and strategies. This reveals the facts behind metrics…

You are entering a client meeting and your boss says, “Monitoring is too expensive, we need to get rid of this.” What is your response? My response would begin with: “Not Necessarily”. Social Monitoring is necessary for a brand as it involves creating a structured program that evaluates the success or current state of a brand or individual…

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