UW-Whitewater students had the opportunity to meet in-person for the first time since the Covid-19 pandemic with students for the annual American Marketing Association (AMA) regional conference.

After interviewing AMA advisor Jimmy Peltier, co-president Avery Goehring, and regional conference team leader Lauren Arndt, the Whitewater regional conference of 2022 was a great success.

This conference is one of the largest AMA conferences throughout the nation, and it is a large commitment to each student in the organization. Schools from all over the U.S. come to network with other universities and business partners. This was a unique year for UW-Whitewater’s chapter as no student had experienced the regional conference in-person before because it had not been held the previous two years.

Lauren Arndt, one of the divisional presidents of AMA, helped prepare for this event and made sure attendance, food, partners, times, and locations were all in line. She helped students navigate through the weekend for those who traveled to attend the conference.

“This is the biggest event of the entire year for AMA and none of us have experienced it”, explained Lauren. This was a new experience for everyone involved.

On Oct. 7, 2022, Whitewater’s annual regional conference was a huge success as UW-Whitewater won many competitions against 28 other universities.

*Digital, sales, and interview competitions gave UW-Whitewater many opportunities to showcase their strengths among other schools. The students of Whitewater claimed their victories all day as the event went from 7:30a.m. to 5p.m. UW-Whitewater placed in almost every one of the various competitions that day.

“I am extremely proud of this chapter of students,” said Jimmy Peltier, a UWW business professor and advisor of AMA.

*AMA has over 40,000 members across the nation and UW-Whitewater was able to outshine many schools with over 500 attendees.

UW-Whitewater AMA members celebrated their victories that night as they were more than satisfied with their dedication to the large event. No members knowing what an in-person conference looked like, made it even more of a success.

AMA Co-President Avery Goehring had also been a large contributor to the event. Avery explained that watching even new members become so involved in the event made her confident they will “continue to maintain Whitewater AMA’s image”. The chapter has a lot to be proud of after this year’s regional conference.