Mindblown: a blog about philosophy.

I think the future of social media will move heavily toward more immersive and interactive experiences, especially with virtual reality and augmented reality becoming much more mainstream. Freberg notes that VR has already seen massive growth and is becoming one of the most reliable technology investments for how audiences want to interact online. I also…

If I were creating a campaign for Epic to reach local high school students with a 10,000 dollar budget, I would focus on three key outcomes: cognitive, attitudinal, and conative. Cognitive outcomes would show whether students actually understood who Epic is and what they do, which can be measured through reach, impressions, and click through…

KFC wants to reach Generation Z with its new spicy chicken and lemonade drink, and the best place to start is with a clear plan for who this program is for and how to build it the right way. Before recruiting anyone, the brand needs to define the specific Gen Z groups they want to…

A SWOT analysis is a simple way to turn scattered observations into a real plan you can act on. It helps you see what is working well, what is slowing you down, where new openings exist, and what outside factors could create problems later. Adding a short strategic implications section, or the “so what,” strengthens…

If my boss said, “Monitoring is too expensive, we need to get rid of this,” my first response would be that cutting monitoring is usually not a cost savings, it is a risk increase. Monitoring is the systematic process of understanding, analyzing, and reporting what people are saying about a brand, its reputation, and the…

Welcome to Blogs.uww.edu. This is your first post. Edit or delete it, then start blogging!