Feb
21
Understanding Audiences – Chapter 8/9
February 21, 2026 | Leave a Comment
The first step for KFC’s Generation Z ambassador program is defining the Gen Z audience based on behaviors, interests, and online participation rather than just age. KFC should identify key subgroups such as food-focused creators, college students, and lifestyle content creators who are already active on platforms like TikTok and Instagram. These segments matter because […]
Feb
14
The Importance of SWOT
February 14, 2026 | Leave a Comment
A SWOT analysis is a strategic planning tool used to identify an organization’s Strengths, Weaknesses, Opportunities, and Threats. It’s simple but powerful because it helps you see both the internal factors you can control and the external factors you need to respond to. Strengths: In social media this could be things like strong brand recognition, […]
Feb
6
Discussion 2: Research in social and new media
February 6, 2026 | Leave a Comment
Working in recruitment for the largest healthcare organization in the Midwest, if my leader said “Monitoring is too expensive” I would explain how reducing monitoring creates higher long-term expenses. As our company recently merged with Atrium (healthcare organization in the Carolinas) it’s crucial to have a strong appearance on all social media platforms for hiring […]