Feb
25
Freberg Chapter Summary- Post 4
February 25, 2026 | Leave a Comment
Brief Summary of Freberg’s Chapter: Measurement, Evaluation, Budget, and Calendar Consideration for Social Media In this chapter, Freberg discusses some key points on how to have a successful campaign. One of the most important things that she notes is being unable to measure success without the use of SMART. Some of the key measurements talked […]
Feb
17
Understanding Audiences- Post 3
February 17, 2026 | Leave a Comment
KFC wants to create a new ambassador program for Generation Z audience members with their new spicy chicken and lemonade drink. Outline the steps you will want to take in order to execute this program on the right foot. Discuss at least one example of a good ambassador program to follow and recommend to KFC. […]
Feb
10
SWOT- Post 2
February 10, 2026 | Leave a Comment
What is SWOT analysis and why is it important is social media research? As I received my undergraduate degree in Communications with an emphasis in Public Relations, SWOT is something that we used a lot in class. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. According to the readings from this week, SWOT is a […]
Feb
3
Social Monitoring- Post 1
February 3, 2026 | 1 Comment
Question: You are entering a client meeting, and your boss says, “Monitoring is too expensive; we need to get rid of this.” What is your response? (For your blog post) For starters, I would like to explain what social monitoring is. According to our PowerPoint slides from this week’s module and Freberg’s book, provided by […]