Comparitive Analysis of Transmedia Videos
The three videos above explore media convergence and transmedia while focusing on different aspects. The first two emphasise the cultural impacts surrounding the subject, as the third video highlights how media convergence formed and its application today.
The third video mentions how convergence culture shifts the audience into active participants. Similarly, Henry Jenkins explains participatory and convergence culture, where ordinary people influence media technology, and as a result, numerous complex ideas spread across multiple channels. However, the first video reviews how this shift allows an increase in diversity and the empowerment of marginalized groups, while the second video explores collective intelligence and distinguishes it from aggregation.
The first video related to the third by illustrating transmedia projects, like The Matrix as a story or experience shared across multiple platforms in a complementary way. However, the third video goes in-depth about this process, discussing the storytelling aspect of cultural convergence. It uses the Harry Potter franchise to convey how its brand, movies, and theme parks attract new customers and gain revenue as well.
Ultimately, all the videos share similar explorations on transmedia, but they also individually express unique views or highlight important themes that are affected by transmedia.