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    Comparitive Analysis of Transmedia Videos

    The three videos above explore media convergence and transmedia while focusing on different aspects. The first two emphasise the cultural impacts surrounding the subject, as the third video highlights how media convergence formed and its application today. The third video mentions how convergence culture shifts the audience into active participants. Similarly, Henry Jenkins explains participatory and convergence culture, where ordinary people influence media technology, and as a result, numerous complex ideas spread across multiple channels. However, the first video reviews how this shift allows an increase in diversity and the empowerment of marginalized groups, while the second video explores collective intelligence and distinguishes it from aggregation. The first video related…