Unicorn Jukebox

Hey it has been a while, but lets dive into the music video of “Boomerang” by Wanna One!

A little bit about Wanna One before we get too carried away: Wanna One is an eleven member boy group formed out the the Produce 101 Season 2 survival show. They debuted in August of 2017 and will be promoting until the end of 2018 when their contract expires. After that some members will go back to groups they were in previously, and others will seek out yet to be disclosed adventures.

Overall Story/Aesthetic: The way the music video is presented makes you think that there is some sort of story present. It seems as thought they are being hunted with the arrows being shot, or something. But, from what I can tell there is no explicit story line. The overall aesthetic of the music video is beautiful including the great use of cool tone lighting throughout the whole thing. At first I was completely disappointed in the lack of physical boomerangs in the video, but then I realized that the were doing the type of boomerangs that are on Instagram (the ones where the video goes forward and then backward) and suddenly it made a lot more sense. But, overall the video focused much more on the aesthetic feel than an actual story line.

Song: You can definitely tell they were going for more of an EDM feel with this track than they have in the past. I don’t really care for this song, and it is not one of their best songs. But, I must say that the chorus does get stuck in your head.

Fashion: I really liked the fashion that they went for in this video. It was a bit more mature than what they have worn previously and I think it really worked. It had the classic feel that was extenuated by the choice of wearing almost all black and white. I did like that they incorporated street style into the classic look to keep them still the youthful Wanna One we know and love.

Choreography: There wasn’t a ton of shots of the choreography in the music video as it focused mostly on the aesthetics, but what I did see reminded me a lot of Seventeen. They utilized the fact that they have a large number of members and worked hard to create interesting shapes and formations. But, again there wasn’t a lot of choreography in the video.

Camera Work: I think the camera work is probably the most impressive part about this video. The cameras are almost constantly in motion. You are pretty pressed to find still shots anywhere in the video. There is one scene in which everything is shown going backwards but the singers are singing correctly. HOW?!?! Honestly how? That was so cool and was something I had never seen in a video before.

In the end I liked the music video, it wasn’t my favorite, but definitely had a cool feel to it. 🙂