Identity Standards
Identity Standards
UW-Whitewater/UC Logo
- Horizontal or vertical logo UW-W must be used on all publications , UC logo on all UC publications.
- Logos can only be printed as two color, black, white or PMS 268.
- Logos must have a 0.25” area of isolation around them.
- Minimum sizes
- UW-W logo: Vertical logo is 0.25” or 90px wide and horizontal logo is 1.5” or 108 px
- UC: Minimum of 0.75″
Warhawk Head
Warhawk head is reserved for Athletic use only with limited use for HawkCard office.
Suggested Fonts:
- Trajan Pro (serif), Adobe Garamond Pro (serif), Corbel (sans serif), Georgia, Arial for UW-Whitewater logo
- Optima for University Center publications, Optima Bold for UC signage
Neutral Color Palette
- Cream (255, 254, 233) (0, 0, 10,0)
- PMS 9100 (199, 203, 200) (9, 6, 10, 0)
- PMS Warm Gray 6 (186, 188, 190) (0, 0, 0, 31)
- PMS 9023 (229, 224, 232) (8, 10, 3, 0)
Primary Color Palette
- Black & White
- PMS 268 (80,29,130) (82,100,0,12)