Identity Standards

Identity Standards

UW-Whitewater/UC Logo

• Horizontal or vertical logo UW-W must be used on all publications , UC logo on all UC publications.
• Logos can only be printed as two color, black, white or PMS 268.
• Logos must have a 0.25” area of isolation around them.
• Minimum sizes
  • UW-W logo: Vertical logo is 0.25” or 90px wide and horizontal logo is 1.5” or 108 px
  • UC: Minimum of 0.75″

Warhawk Head

Warhawk head is reserved for Athletic use only with limited use for HawkCard office.

 

Suggested Fonts:

• Trajan Pro (serif), Adobe Garamond Pro (serif), Corbel (sans serif), Georgia, Arial for UW-Whitewater logo
• Optima for University Center publications, Optima Bold for UC signage

Neutral Color Palette

• Cream (255, 254, 233) (0, 0, 10,0)
• PMS 9100 (199, 203, 200) (9, 6, 10, 0)
• PMS Warm Gray 6 (186, 188, 190) (0, 0, 0, 31)
• PMS 9023 (229, 224, 232) (8, 10, 3, 0)

Primary Color Palette

• Black & White
• PMS 268 (80,29,130) (82,100,0,12)