{"id":82,"date":"2022-04-01T21:47:56","date_gmt":"2022-04-01T21:47:56","guid":{"rendered":"https:\/\/blogs.uww.edu\/tiktoktakesover\/?p=82"},"modified":"2022-04-03T21:37:13","modified_gmt":"2022-04-03T21:37:13","slug":"influencers-take-over-the-marketing-world","status":"publish","type":"post","link":"https:\/\/blogs.uww.edu\/tiktoktakesover\/2022\/04\/01\/influencers-take-over-the-marketing-world\/","title":{"rendered":"Influencers Take Over the Marketing World"},"content":{"rendered":"\n<p>Influencer marketing is a new factor in today&#8217;s society. People all over TikTok have the opportunity to go viral and get a million likes. <\/p>\n\n\n\n<p>Influencer marketing is a brand new content strategy that businesses can take advantage of when utilizing social media. According to <a href=\"https:\/\/www.statista.com\/statistics\/1198525\/influencer-marketing-share-usa\/\">Statista<\/a> and the graph below, 67.9% of US marketers in companies larger than 100 employees were expected to use influencers for marketing purposes in 2021. This is a huge market that is really evolving and TikTok created an easy way for &#8220;regular&#8221; people to do that. Brand deals and sponsorships are an easy way for companies to get their name out there and engage with consumers. TikTok has the capacity to reach large amounts of people each and every day. <\/p>\n\n\n\n<p>On the global side, the influencer marketing market was valued at 6.5 billion US dollars in 2019. This is huge for companies to consider. Businesses can look into competitors that use influencers as part of their content strategies and it could be a way for new businesses to expand their US market. Even incorporating influencers to reach global markets is an aspect that could be considered when reaching certain target markets. TikTok is a great example of this because of the global reach and algorithm that indicates which videos should be on certain people&#8217;s For You Page.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.uww.edu\/tiktoktakesover\/files\/2022\/04\/Screen-Shot-2022-03-28-at-12.02.53-PM.png\" alt=\"\" class=\"wp-image-84\" width=\"550\" height=\"406\" srcset=\"https:\/\/blogs.uww.edu\/tiktoktakesover\/files\/2022\/04\/Screen-Shot-2022-03-28-at-12.02.53-PM.png 804w, https:\/\/blogs.uww.edu\/tiktoktakesover\/files\/2022\/04\/Screen-Shot-2022-03-28-at-12.02.53-PM-300x222.png 300w, https:\/\/blogs.uww.edu\/tiktoktakesover\/files\/2022\/04\/Screen-Shot-2022-03-28-at-12.02.53-PM-768x567.png 768w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/figure><\/div>\n\n\n\n<p>TikTok is a new platform that users all over the world can post on. And they have the opportunity to go viral and become famous. Influencers can get brand deals, work with large companies, and even meet celebrities. Most of the time, once an influencer becomes viral on TikTok it leads to them being famous on more platforms like Instagram and YouTube. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing is a new factor in today&#8217;s society. People all over TikTok have the opportunity to go viral and get a million likes. Influencer marketing is a brand new content strategy that businesses can take advantage of when utilizing social media. According to Statista&nbsp;<a class=\"read-more\" href=\"https:\/\/blogs.uww.edu\/tiktoktakesover\/2022\/04\/01\/influencers-take-over-the-marketing-world\/\">&hellip;<\/a><\/p>\n","protected":false},"author":8585,"featured_media":85,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1299690],"tags":[560292,1261688,1299671],"class_list":["post-82","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencers-blog","tag-influencer","tag-influencer-marketing","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/blogs.uww.edu\/tiktoktakesover\/wp-json\/wp\/v2\/posts\/82","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.uww.edu\/tiktoktakesover\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.uww.edu\/tiktoktakesover\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/tiktoktakesover\/wp-json\/wp\/v2\/users\/8585"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/tiktoktakesover\/wp-json\/wp\/v2\/comments?post=82"}],"version-history":[{"count":3,"href":"https:\/\/blogs.uww.edu\/tiktoktakesover\/wp-json\/wp\/v2\/posts\/82\/revisions"}],"predecessor-version":[{"id":88,"href":"https:\/\/blogs.uww.edu\/tiktoktakesover\/wp-json\/wp\/v2\/posts\/82\/revisions\/88"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/tiktoktakesover\/wp-json\/wp\/v2\/media\/85"}],"wp:attachment":[{"href":"https:\/\/blogs.uww.edu\/tiktoktakesover\/wp-json\/wp\/v2\/media?parent=82"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.uww.edu\/tiktoktakesover\/wp-json\/wp\/v2\/categories?post=82"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.uww.edu\/tiktoktakesover\/wp-json\/wp\/v2\/tags?post=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}