SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It is a communication and marketing tool that existed before social media. In the third edition of her book, “Social Media for Strategic Communication: Creative Strategies and Research-Based Applications” (2025), Karen Freberg applies it to social media with the addition of a fifth component: Strategic Implications. This tool is used to explore a variety of components to ascertain the current health, challenges and potential of an organization and apply that knowledge to a strategic direction for the organization.<\/p>\n","protected":false},"excerpt":{"rendered":"
SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It is a communication and marketing tool that existed before social media. In the third edition of her book, “Social Media for Strategic Communication: Creative Strategies and Research-Based Applications” (2025), Karen Freberg applies it to social media …<\/a><\/p>\n","protected":false},"author":18012,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.uww.edu\/thoughtsandfigures\/wp-json\/wp\/v2\/posts\/62","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.uww.edu\/thoughtsandfigures\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.uww.edu\/thoughtsandfigures\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/thoughtsandfigures\/wp-json\/wp\/v2\/users\/18012"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/thoughtsandfigures\/wp-json\/wp\/v2\/comments?post=62"}],"version-history":[{"count":1,"href":"https:\/\/blogs.uww.edu\/thoughtsandfigures\/wp-json\/wp\/v2\/posts\/62\/revisions"}],"predecessor-version":[{"id":63,"href":"https:\/\/blogs.uww.edu\/thoughtsandfigures\/wp-json\/wp\/v2\/posts\/62\/revisions\/63"}],"wp:attachment":[{"href":"https:\/\/blogs.uww.edu\/thoughtsandfigures\/wp-json\/wp\/v2\/media?parent=62"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.uww.edu\/thoughtsandfigures\/wp-json\/wp\/v2\/categories?post=62"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.uww.edu\/thoughtsandfigures\/wp-json\/wp\/v2\/tags?post=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}