Social media is constantly changing and evolving. For social media to remain a competitive edge, research must be A SWOT analysis is used to evaluate strengths, weaknesses, opportunities and threats. It can be applied to many different situations but one that it is particularly helpful in is social media research.  Continue Reading

Like insurance, monitoring can be expensive but it also provides companies a sense of security. If monitoring is removed, there is no way to track or analyze social media data that provides helpful guidance on the audience reach, successful content or timing. Monitoring can also help avoid a potential public Continue Reading