{"id":63,"date":"2013-04-05T14:19:47","date_gmt":"2013-04-05T19:19:47","guid":{"rendered":"http:\/\/blogs.uww.edu\/sustainability\/?p=63"},"modified":"2013-04-05T14:19:47","modified_gmt":"2013-04-05T19:19:47","slug":"big-business-bottled-water","status":"publish","type":"post","link":"https:\/\/blogs.uww.edu\/sustainability\/2013\/04\/05\/big-business-bottled-water\/","title":{"rendered":"Big Business: Bottled Water"},"content":{"rendered":"<p>Bottled water is a big business.\u00a0 It has been estimated that water bottle sales worldwide range between $60 and $100 billion.\u00a0 These large sales are due to great marketing.\u00a0 Bottled water is often thought of as the freshest, most healthy water one can drink.\u00a0 It isn\u2019t uncommon to see water bottle labels containing words such as, <em>spring water<\/em> or <em>majestic alpine streams<\/em>.\u00a0 The copy seen on labels often reassures consumers that the water they consume is somehow much more pristine than the water that comes out of a faucet or drinking fountain.\u00a0 However, bottled water isn\u2019t so different from tap water as many think.\u00a0 Most bottled water differs from tap because of the process used in bottling it.\u00a0 Bottled water is run through large purification machines and then have minerals added to help with the \u201ctaste\u201d of the water.\u00a0 This minor point only goes to show that bottled water is hardly as <em>majestic<\/em> or <em>pristine <\/em>as marketers make it appear.<\/p>\n<p>To shed some insight on the big business of bottled water, Elizabeth Royte will be coming to the UW-Whitewater campus on Monday, April 8, 2013 to lecture on \u201cBottlemania: Big Business, Local Springs and the Battle over America\u2019s Drinking Water.\u201d\u00a0 Elizabeth Royte\u2019s writings on science and the environment has appeared in many well known publications such as The New Yorker, National Geographic, Outside, and The New York Times Magazine.\u00a0 Her first book, The Tapir\u2019s Morning Bath: Solving the Mysteries of the Tropical Rain Forest, was awarded Notable Book of the Year for 2001 by The New York Times.\u00a0 This lecture will be fun and full of insight on bottled water from a well-known writer.<\/p>\n<p>Let us know what you think of the lecture on our Facebook page or Twitter.<\/p>\n<p>Facebook: facebook.com\/uwwsustainability<\/p>\n<p>Twitter: @sustainable_uww<\/p>\n<p>Thank you for joining this week\u2019s Conservation Conversation.<\/p>\n<p>&#8211; Michael Jaworski<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bottled water is a big business.\u00a0 It has been estimated that water bottle sales worldwide range between $60 and $100 billion.\u00a0 These large sales are due to great marketing.\u00a0 Bottled water is often thought of as the freshest, most healthy water one can drink.\u00a0 It isn\u2019t uncommon to see water bottle labels containing words such &hellip; <a href=\"https:\/\/blogs.uww.edu\/sustainability\/2013\/04\/05\/big-business-bottled-water\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Big Business: Bottled Water<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2334,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.uww.edu\/sustainability\/wp-json\/wp\/v2\/posts\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.uww.edu\/sustainability\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.uww.edu\/sustainability\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/sustainability\/wp-json\/wp\/v2\/users\/2334"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/sustainability\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":2,"href":"https:\/\/blogs.uww.edu\/sustainability\/wp-json\/wp\/v2\/posts\/63\/revisions"}],"predecessor-version":[{"id":65,"href":"https:\/\/blogs.uww.edu\/sustainability\/wp-json\/wp\/v2\/posts\/63\/revisions\/65"}],"wp:attachment":[{"href":"https:\/\/blogs.uww.edu\/sustainability\/wp-json\/wp\/v2\/media?parent=63"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.uww.edu\/sustainability\/wp-json\/wp\/v2\/categories?post=63"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.uww.edu\/sustainability\/wp-json\/wp\/v2\/tags?post=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}