Blogger Engagement Ethics: Dialogic Civility in a Digital Era by Jeremy Langett, is an article about the role of social media as a vital effective was to promote public relations. Langett goes into great depth of his studies and research. Shedding light on others finding in order to support his work. Contemporary research has indicated a growing confidence in consumer-generated media, as it complements traditional media. Creating the liberation of online content capable of instant publication and sharing over large networks. Social media can be used as an essential tool in public relations. Harnessing the power of social networking can allow the user to reach out to a larger audience and demographic. Especially with the power of sharing and reposting as information spreads like wildfire.

Langett continues with how more research is being done on social and digital media ethics. Research from Burkhart suggests public relations practitioners create a relationship with the community of bloggers while using the four founding principles. These principles are intelligibility, truth, trustworthiness, and legitimacy. They display how one must act in order to gain trust and a following. Outreaching to bloggers seeking reliable outlets available online. One way Langett mentions on how to achieve this by using blogger engagement strategies, such as sending emails and trying to create a personalized relationship with the bloggers.

Langett created this article as a way to express others opinions on public relations. In this field, there is no guide so it’s almost up to oneself to develop a system. The article just recommends a path to people within the field, as to how to gain a following and engage with bloggers.