I recently attended a virtual board meeting for our UWW chapter of American Marketing Association and studied what makes them successful.

With 16 National Chapter of the Year awards, the UWW chapter of American Marketing Association (AMA) refuses to have standards anything less than perfection. By having friends in the organization or keeping up with university news you may notice their constant success in competitions and professionalism, but few know about the long hours and dedication that being apart of such an elite organization requires.

“We work extremely hard at what we do and it shows in our accolades, meetings like these that we have almost daily help keep us all on the same page.” said Chief Account Executive Keagan Wardius.

The meeting began with a lot of small talk, which clearly displayed the chemistry and camaraderie that this organization builds its success off of. Their ability to keep their meetings entertaining and light while also sticking to an agenda made it an overall pleasant experience.

After the opening remarks, AMA President Brianna Oelke began by going through each section of AMA which is divided into Creative Marketing Unlimited, Sales Corp and Social Impact. These different segments allow people of different focuses to work on projects or competitions that will be more beneficial to their future careers.

“The board meetings keep the whole organization connected, and I think it’s nice to see what other people in AMA are doing that you might not know about” said Brianna.

The meeting continued with various different project teams in each segment discussing what was accomplished recently, what needs to be accomplished in the next week, and long-term plans they have some ideas for. This clear path of communication makes for an efficient system that probably has a lot to do with their success. If you would like to check out some of the specific accomplishments UWW AMA has, click on the link below.

https://amawhitewater.org/our-accomplishments

The meeting concluded with some small talk, asking for questions, and then was brought to a close. Keagan mentioned to me that these meetings would normally be longer, as being in-person allows teams or groups to collaborate in person once the meeting is over.

With all of its successes, UWW AMA stays committed to being in the elite tier of everything they do among other universities across the country. If you have any interest in joining AMA, you can click on the link below.

https://amawhitewater.org/join