{"id":424,"date":"2016-07-13T12:52:47","date_gmt":"2016-07-13T17:52:47","guid":{"rendered":"http:\/\/blogs.uww.edu\/prasad\/?page_id=424"},"modified":"2016-07-13T12:52:47","modified_gmt":"2016-07-13T17:52:47","slug":"the-supply-chain-management-of-production-planning-and-sustainable-customer-relationships","status":"publish","type":"page","link":"https:\/\/blogs.uww.edu\/prasad\/teaching\/independent-study\/the-supply-chain-management-of-production-planning-and-sustainable-customer-relationships\/","title":{"rendered":"The supply chain management of production planning and sustainable customer relationships"},"content":{"rendered":"

Neil Towers and Ruth Ashford<\/p>\n

Management Research News<\/h2>\n

2001, Vol 24, No 12<\/p>\n

 <\/p>\n

1)\u00a0\u00a0\u00a0\u00a0\u00a0 Supply Chain Management<\/p>\n

    \n
  1. a) Sought to create streams of activities linked between producer, customer and supplier<\/li>\n
  2. b) Interconnecting activities with a flow of materials and information, led by the customer<\/li>\n
  3. c) Goal: to link to the market, distribution channels, manufacturing processes and procurement in a way that services customers at higher levels, but lower cost<\/li>\n
  4. d) Dependency between each link to service end customer<\/li>\n<\/ol>\n

    2)\u00a0\u00a0\u00a0\u00a0\u00a0 Customer Orientation<\/p>\n

      \n
    1. a) Relationship marketing characteristics:<\/li>\n
    2. i) Interaction<\/li>\n
    3. ii) Collaboration<\/li>\n<\/ol>\n

      iii)\u00a0\u00a0\u00a0\u00a0 Customer service<\/p>\n

        \n
      1. iv) Processes<\/li>\n
      2. v) Quality<\/li>\n
      3. b) Relationships have the dimensions of time, purpose, intent to build loyalty retention, this is similar to the principles of supply chain management<\/li>\n<\/ol>\n

        3)\u00a0\u00a0\u00a0\u00a0\u00a0 Planning and control<\/p>\n

          \n
        1. a) Environmental concerns<\/li>\n
        2. i) Increasing product design<\/li>\n
        3. ii) Reduced product life cycles<\/li>\n<\/ol>\n

          iii)\u00a0\u00a0\u00a0\u00a0 Enhanced customer expectations<\/p>\n

          4)\u00a0\u00a0\u00a0\u00a0\u00a0 Mutual relationships<\/p>\n

            \n
          1. a) Commitment and trust are the sources of mutual relationships<\/li>\n
          2. b) 3 concepts to be considered<\/li>\n
          3. i) concern<\/li>\n
          4. ii) trust and commitment<\/li>\n<\/ol>\n

            iii)\u00a0\u00a0\u00a0\u00a0 excellent service<\/p>\n

              \n
            1. c) Types of relationship involvement<\/li>\n
            2. i) Reciprocal<\/li>\n<\/ol>\n

              (1)\u00a0\u00a0 A strong relationship achieved by trust and commitment<\/p>\n

              (2)\u00a0\u00a0 High production efficiency<\/p>\n

                \n
              1. ii) Tiring<\/li>\n<\/ol>\n

                (1)\u00a0\u00a0 Relationship has eroded due to inadequate production control<\/p>\n

                (2)\u00a0\u00a0 Service levels and trust are depleted<\/p>\n

                iii)\u00a0\u00a0\u00a0\u00a0 Eroding<\/p>\n

                (1)\u00a0\u00a0 Possible erosion of a previously distinguished relationship<\/p>\n

                (2)\u00a0\u00a0 Low production efficiency<\/p>\n

                (3)\u00a0\u00a0 Customer requirements are not always met<\/p>\n

                  \n
                1. iv) Terminating<\/li>\n<\/ol>\n

                  (1)\u00a0\u00a0 Short term view<\/p>\n

                  (2)\u00a0\u00a0 Excessive residual stock<\/p>\n

                  5)\u00a0\u00a0\u00a0\u00a0\u00a0 Key findings<\/p>\n

                    \n
                  1. a) Internal short-term planning controls support customer relationships<\/li>\n
                  2. b) A sound relationship between sales and production is essential<\/li>\n
                  3. c) There is a need for compatibility between customer requirements and the capabilities of the firm<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

                    Neil Towers and Ruth Ashford Management Research News 2001, Vol 24, No 12   1)\u00a0\u00a0\u00a0\u00a0\u00a0 Supply Chain Management a) Sought to create streams of activities linked between producer, customer and supplier b) Interconnecting activities with a flow of materials and information, led by the customer c) Goal: to link to the market, distribution channels, manufacturing […]<\/p>\n","protected":false},"author":3916,"featured_media":0,"parent":118,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-424","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.uww.edu\/prasad\/wp-json\/wp\/v2\/pages\/424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.uww.edu\/prasad\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.uww.edu\/prasad\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/prasad\/wp-json\/wp\/v2\/users\/3916"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/prasad\/wp-json\/wp\/v2\/comments?post=424"}],"version-history":[{"count":1,"href":"https:\/\/blogs.uww.edu\/prasad\/wp-json\/wp\/v2\/pages\/424\/revisions"}],"predecessor-version":[{"id":425,"href":"https:\/\/blogs.uww.edu\/prasad\/wp-json\/wp\/v2\/pages\/424\/revisions\/425"}],"up":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/prasad\/wp-json\/wp\/v2\/pages\/118"}],"wp:attachment":[{"href":"https:\/\/blogs.uww.edu\/prasad\/wp-json\/wp\/v2\/media?parent=424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}