DAMN. by Kendrick Lamar goes down as one of my all time favorite albums. DAMN. experiments with Kendrick and how he handles how he battles with his mind in songs like FEAR.

In an interview with Kendrick Lamar a fan theory arises.

I think like a week after the album came out, fans realized you can play the album backwards. It plays as a full story and even a better rhythm. It’s one of my favorite rhythms and tempos within the album. It’s something that we definitely premeditate while we’re in the studio.

Although playing DAMN. from back to front is a totally different experience, Kendrick thinks that the project’s story remains the same:

I don’t think the story necessarily changes, I think the feel changes. The initial vibe listening from the top all the way to the bottom is … this aggression and this attitude. You know, ‘DNA,’ and exposing who I really am. You listen from the back end, and it’s almost the duality and the contrast of the intricate Kendrick Lamar. Both of these pieces are who I am.”

I think that this is important in this album because it shows Kendrick’s creativity when it comes to his album production and the whole TDE family. My favorite tracks on DAMN. are GOD. LOVE. XXX. DNA. and FEEL. I highly recommend this album to anyone that is a fan of Rap, Hip Hop, Jazz, or looking for new music.