Future of reputation. This was a really intriguing article because of how influential social media is. The article Future of reputation went in depth about how fast information spreads through social media. In the article it was really crazy to read about just how fast the story about this woman’s dog pooping on the train spread. The most interesting part about the article is that something as small as an accident like this would be blown up to the point where she couldn’t walk out in the public without public shaming from others. This is deadly when it comes to social media because of just how instant this connection makes to its audience. We all know that social media memes spread like wildfire and with this case its no different. I think that it is possible to see the effects of social media when taking into accounts like this. The news spread of her dog and wound up actually ruining her reputation. This is not good because its out of your control to a certain extent. This article was helpful because of how informative it was about how news spreads and the damage social media can deal to its users.