{"id":612,"date":"2024-01-29T01:00:00","date_gmt":"2024-01-29T07:00:00","guid":{"rendered":"https:\/\/blogs.uww.edu\/mkt311degraff\/?p=612"},"modified":"2024-01-18T12:07:57","modified_gmt":"2024-01-18T18:07:57","slug":"using-ai-in-marketing","status":"publish","type":"post","link":"https:\/\/blogs.uww.edu\/mkt311degraff\/2024\/01\/29\/using-ai-in-marketing\/","title":{"rendered":"Blog #2 Using AI in Marketing"},"content":{"rendered":"\n<p>AI tools can help you study, but they don\u2019t always get the answer right, and sometimes, the material they provide will be from a different perspective than your textbook. That said, AI can be useful for studying in classes like this one because it can help you identify examples of concepts.<\/p>\n\n\n\n<p>Think about who you are as a consumer. Consider some of your interests. Once you have at least three, go to Google Bard (<a href=\"http:\/\/bard.google.com\">http:\/\/bard.google.com<\/a>), and describe yourself in the prompt, including the characteristics that you identified. Then modify the underlined items in this prompt to better fit you: \u201cAssume that I&#8217;m a <em><u>20-year-old male<\/u><\/em> who likes <em><u>Chicago-style pan pizza, the band Led Zeppelin, and the television show Doctor Who<\/u><\/em>. Can you provide examples of the four Ps of marketing that connect to my interests? I&#8217;d like at least three examples for each of the Ps.\u201d<\/p>\n\n\n\n<p>Review the output and write an assessment of it. Does it do a good job of helping you understand the four Ps? Why or why not? What could you have added to the prompt to make it more helpful?<\/p>\n\n\n\n<p>Your deliverables are your 150- to 200-word assessment and the output from Google Bard. (To copy the material from Google Bard, scroll to the bottom of the draft you want to keep and click the button with three dots to the right to copy that output set.) You will be graded on how well you followed the directions for using Google Bard as well as the thought you put into your assessment of the results. Due Feb 4th<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI tools can help you study, but they don\u2019t always get the answer right, and sometimes, the material they provide will be from a different perspective than your textbook. That said, AI can be useful for studying in classes like this one because it can help you identify examples of concepts. Think about who you [&hellip;]<\/p>\n","protected":false},"author":6539,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-612","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/posts\/612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/users\/6539"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/comments?post=612"}],"version-history":[{"count":4,"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/posts\/612\/revisions"}],"predecessor-version":[{"id":628,"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/posts\/612\/revisions\/628"}],"wp:attachment":[{"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/media?parent=612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/categories?post=612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/tags?post=612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}