{"id":526,"date":"2024-02-05T01:00:00","date_gmt":"2024-02-05T07:00:00","guid":{"rendered":"https:\/\/blogs.uww.edu\/mkt311degraff\/?p=526"},"modified":"2024-01-18T12:14:23","modified_gmt":"2024-01-18T18:14:23","slug":"blog-4-buick-repositioning-stp","status":"publish","type":"post","link":"https:\/\/blogs.uww.edu\/mkt311degraff\/2024\/02\/05\/blog-4-buick-repositioning-stp\/","title":{"rendered":"Blog # 4 Buick Repositioning (STP)"},"content":{"rendered":"\n

Question: Why does the Buick Century have that name?<\/strong><\/p>\n\n\n\n

Answer: Because that\u2019s the average age of the car\u2019s owners. \ud83d\ude42 <\/strong><\/p>\n\n\n\n

For decades, Buick was positioned for older customers. Though the above joke was an exaggeration, Buick\u2019s reputation as an old man\u2019s car was widely held for many years. As of May 2022, Statista reports that Buick has a higher share of 50-64 year old’s than other car makers.<\/p>\n\n\n\n

After narrowly escaping the brand\u2019s end altogether, the company is now building on success in the Chinese market to try and attract a new target market here in the U.S.<\/p>\n\n\n\n

Who are these customers based on the links below to the recent ads? Using ideas reviewed in the book related to demographics and lifestyles, how has GM segmented the market, what target have they picked for Buick, and how are they positioning themselves for that target market?<\/p>\n\n\n\n

Please post in 150-300 words what segmentation and targeting decisions Buick seems to have made, and provide a brief description of the positioning that they\u2019re presenting for this market. Who does the target market appear to be? What kind of marketing vehicles (TV, Radio, Social Media, Mobile, Events\u2026..) would you use now to reach the target audience?\u00a0 Why do you think this would work?\u00a0Feb 18th before 11:30 pm worth 10 points<\/p>\n\n\n\n

Watch video’s below before writing the paper <\/p>\n\n\n\n

Recent ads:<\/p>\n\n\n\n

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