{"id":128,"date":"2024-03-04T11:59:00","date_gmt":"2024-03-04T17:59:00","guid":{"rendered":"http:\/\/blogs.uww.edu\/mkt311degraff\/?p=128"},"modified":"2024-01-18T12:17:59","modified_gmt":"2024-01-18T18:17:59","slug":"blog-7-kohls-offlineonline-efforts","status":"publish","type":"post","link":"https:\/\/blogs.uww.edu\/mkt311degraff\/2024\/03\/04\/blog-7-kohls-offlineonline-efforts\/","title":{"rendered":"Blog #7: Kohl&#8217;s Offline\/Online Efforts"},"content":{"rendered":"<p>Like most major retailers, Kohl&#8217;s uses integrated marketing communications to reach its customers. For this blog, please review as many forms of Kohl&#8217;s communications (newspaper ads, <a href=\"https:\/\/www.youtube.com\/watch?v=32gbeXBViUM\">TV ads<\/a>, online ads, emails, store flyers, the retailer&#8217;s website, and its Facebook page are some possibilities) as you have available. Once you have done this, consider in your post whether you believe Kohl&#8217;s is using the various forms of communication that you looked at to deliver a truly integrated message to its customers. Be specific as you consider what you specifically looked at. Remember, the communications model suggests that not everyone will decode a message in the same way &#8212; so you want to take note of whether Kohl&#8217;s messages are being received in a similar manner. At least 150 words posted by March 10th , 2024 at 11:30 pm<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like most major retailers, Kohl&#8217;s uses integrated marketing communications to reach its customers. For this blog, please review as many forms of Kohl&#8217;s communications (newspaper ads, TV ads, online ads, emails, store flyers, the retailer&#8217;s website, and its Facebook page are some possibilities) as you have available. Once you have done this, consider in your [&hellip;]<\/p>\n","protected":false},"author":6539,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-128","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/posts\/128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/users\/6539"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/comments?post=128"}],"version-history":[{"count":32,"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/posts\/128\/revisions"}],"predecessor-version":[{"id":634,"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/posts\/128\/revisions\/634"}],"wp:attachment":[{"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/media?parent=128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/categories?post=128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/tags?post=128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}