{"id":109,"date":"2024-01-29T01:00:00","date_gmt":"2024-01-29T07:00:00","guid":{"rendered":"http:\/\/blogs.uww.edu\/mkt311degraff\/?p=109"},"modified":"2024-01-18T12:09:13","modified_gmt":"2024-01-18T18:09:13","slug":"buying-a-diamond-consumer-behavior","status":"publish","type":"post","link":"https:\/\/blogs.uww.edu\/mkt311degraff\/2024\/01\/29\/buying-a-diamond-consumer-behavior\/","title":{"rendered":"Blog #3: Buying a Diamond & Consumer Behavior"},"content":{"rendered":"

PLEASE NOTE:\u00a0 This discussion IS NOT about whether you’d buy a diamond online.\u00a0 While that is an interesting topic, it is not relevant to this exercise, and I will delete posts focused on that issue.\u00a0 It is\u00a0the consumer decision process — not online buying– that is the topic we’re considering here.<\/strong><\/p>\n

Buying a diamond is, for most folks, a high-involvement purchase that requires an extensive decision process. The Blue Nile is an online diamond seller that has designed its website to take account of the likely needs that customers will encounter as they select a stone. Visit the site at www.bluenile.com<\/a>\u00a0and\u00a0watch the commercial<\/a> then look carefully at the many features on the site. For the purposes of this exercise, imagine that you have decided to buy an engagement ring. You think you want to spend $2,500 for the diamond itself– but that figure is somewhat negotiable (after all, who can put a price on love?)\u00a0 When you write your post, consider exactly how specific features on the site allow you, as the prospective buyer, to move through the decision-making process outlined in Exhibit 6.1 on p. 188 of your text. In your post, you should NOT get involved in whether or not you’d actually buy online, or the relative advantages of offline vs. online–I will delete such posts since they will be off-topic.\u00a0 The purpose of this exercise is to consider how a marketer needs to meet the needs of a consumer at each of the steps of the decision process. So pick\u00a0ONE<\/strong> of the steps shown in the figure on page 188 and consider how SPECIFIC<\/strong> content on the Blue Nile meets the need you’d have at that stage.\u00a0 Please do NOT discuss site layout or navigation — while they are important topics, they are not sufficiently related to the decision model to “count” for this discussion, and I will delete posts related to such issues.<\/p>\n

150-word post, well written, MKT 311-22 Feb 4th\u00a0<\/p>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

PLEASE NOTE:\u00a0 This discussion IS NOT about whether you’d buy a diamond online.\u00a0 While that is an interesting topic, it is not relevant to this exercise, and I will delete posts focused on that issue.\u00a0 It is\u00a0the consumer decision process — not online buying– that is the topic we’re considering here. Buying a diamond is, […]<\/p>\n","protected":false},"author":6539,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-109","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/posts\/109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/users\/6539"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":42,"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":629,"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/posts\/109\/revisions\/629"}],"wp:attachment":[{"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.uww.edu\/mkt311degraff\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}