BLOG 5 SUPERBOWL ADS 2019
These are the Top 10 ads for Superbowl 2019. Pick one AND related to something that yo have learned thus far in this course. YOU DON’T NEED URL. 150 Word min, due 11:59 PM Dec 6
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November 26th, 2019 at 1:14 pm
Your product or service won’t be able to compete in the market place without your product or service having a competitive advantage. A companies main focus, when they are releasing a new product, should be to find their niche in the market by listing their competitive advantages. The Colgate commercial does just that in their Super Bowl commercial. They beautifully list off the advantages of using their new toothpaste, Colgate Total. Their marketing strategy relies on how great of a toothpaste they have by listing all the wonderful attributes of their new product and how it is better than their competitors. By doing this, Colgate is creating product value and how it will benefit their consumers. They don’t specifically call out their competitors or compare their product to a competitor, but rather Colgate is letting the attributes of their new product speak for itself and that is how they are marketing it.
November 30th, 2019 at 8:46 am
Advertisements always seem like the clearest way to me to market a product, and I think that if a product has a very clever advertising platform they are more likely to be successful in selling their product. I really liked the Pepsi commercial and thought it was a clever marketing strategy on their part. It is no secret that Pepsi’s biggest competition is Coke, so Pepsi has to work with that competition based positioning. I think Pepsi has to spend a lot of time positioning themselves against Coke in particular, then against the cola market in general. By using a phrase that makes Pepsi sound like a not so great option, the “Is Pepsi okay?” and trying to rebrand that into something else was a good tactic on Pepsi’s part I thought.Pepsi is pretty aware that they have to work hard to position themselves against Coke, so I think by trying to position themselves as not just okay, or not just a second choice is an effective marketing strategy. Also, they used famous people as a way to advertise their product too, which is always a popular marketing technique.
November 30th, 2019 at 10:19 am
The first commerical, the Pepsi commerical caught my eye. This is because even though they may be the “weaker” competitor it shows importance, that although you may not be as strong there is still importance in being confident in your brand. Pepsi wanted to make sure that consumers know that its okay that they aren’t first but they want to be that close second. They adapt to the competiton nicely and show that it is okay to be in the shadows is a big step for a company. Commericals that also have humor in it to make more memorable is imporant. If it is memorable, than no one is going to remember it or care about their product. I love commericals that are funny because then I ask people if they saw that commerical for a product and its more advertising, without spending any money.
November 30th, 2019 at 5:19 pm
Commercials are a big part of marketing for a company. Most times this is how your “brand” is formed. A companies “brand” is composed of many different aspects as we have learned throughout the semester. The first commercial for Pepsi relates this topic of brand. Pepsi did a great job of using a real life situation that we hear all the time and making a funny commercial out of it. Often times these funny commercials stick in consumers heads and helps them get recognition. Pepsi being “just okay” is used as a play on words since they are stating that pepsi is thought of as a substitute and not the actual desired thing. Steve goes on has two guest stars that have signature ways they say okay meaning okay is extravagant and important. Pepsi is branding themselves as not just the okay I will “settle” for a pepsi, but Pepsi is the one customers should want and ask for. Using stars to illustrate this point is an important part of how Pepsi is creating their brand.
November 30th, 2019 at 7:54 pm
What caught my eye was the Doritos commercial with Chance the Rapper and the Backstreet boys. First of all, all of these ads use celebrity endorsement for their products as an advertising strategy. Celebrity endorsement shows that the ad campaign has quite the advertising budget, allowing them more creativity within the advertisement. Also, celebrity endorsement is effective for certain people who idolize celebrities, or in my case, people who are nostalgic about 90s boy bands like the Backstreet boys. If you don’t recognize Chance the Rapper, you might recognize the Backstreet boys, or at least be familiar with the song. This expands their target market across a few generations (focusing on late Gen X, Millennials, and Gen Z). If you aren’t familiar with either of these pop culture references, you are almost 100% familiar with Doritos, making this reminder advertising because the Doritos have already gained market acceptance. There is no way this ad will cause me to drop what I’m doing and go buy a bag of Doritos, but it could easily become a point of conversation for me and my friends who also saw the ad (furthering the ad campaign via word of mouth).
November 30th, 2019 at 8:16 pm
Commercials are a huge way to advertise the product you are trying to sell. Even though TV has decreased as a route for advertising, I still find myself looking forward to the commercials of the Super Bowl. Aside from the Pepsi commercial, I found the Mercedes commercial to be the one that caught my eye the most. The Mercedes commercial did a great job of targeting an audience that has specific needs and wants. From finding a lost cat, making it rain money, to changing music, then it took us into what the car could do like those wants. Not only that, it kept us engaged. We have been talking about branding, catch phrases, and logos this semester and that is why this commercial stood out. At the very end he said, “Cue logo,” almost as if it is a reminder to us of what Mercedes is. Very clever on their part to leave that as the last impression. They definitely covered a way to market their brand and make the audience want to buy their car without considering the cost.
December 1st, 2019 at 9:06 pm
I saw many topics we have covered in this class during these commercials. The commercial that caught my attention was the Pepsi commercial. It uses a real situation that involves humor and celebrities in the commercial to grab the audience’s attention. They used Cardi B and Lil Jon in this commercial which also helps people catch onto the message. Watching this commercial really just makes me want a Pepsi. They made it clear that Pepsi is not just “okay” but it is more than that. Using Cardi B’s famous “Okur” and her song in this commercial was very smart to get the point across and make it catchy. Pepsi is always being compared to Coke and by Pepsi using this commercial, they are positioning themselves as a young and exciting brand. Pepsi has more of an image of being action oriented. It is important for them to differentiate themselves especially because they have such strong competition like Coca-Cola.
December 2nd, 2019 at 1:21 pm
I found the Bud Light commercial to be one of the most interesting commercials shown. This commercial talks about how two other large brewing companies, Miller Lite and Coors Light, use corn syrup in their beer. Their illustration of using corn syrup in their brewing process depicted that both brewers make unhealthy beer because the corn syrup is used in the final product. However, this ingredient is not used to sweeten the beer at all. If anyone did any kind of research into how the fermentation process works, they would see that a source of sugar is needed. This sugar then gets “eaten” by the bacteria that grows and causes the fermentation to create beer.
This commercial reminds me of the ethics in marketing unit because this advertisement greatly misrepresents how their beer is made. By simply Googling what ingredients go into Bud Light, it is quickly seen that they do not use corn syrup. However, they do use rice syrup in their brewing. The fact that they do not use corn syrup in their brewing greatly misrepresents the health factor that is widely known by the public. Rice syrup does the same exact thing corn syrup does but the public is not as shocked at this ingredient because they know corn syrup is widely used to unhealthily sweeten other goods.
December 2nd, 2019 at 5:37 pm
All of these commercials very interesting. One thing I would relate to what we have learned in this course would be having a competitive advantage over other companies and digital marketing. The one commercial I can really related to these two concepts is the definitely the Doritos commercial. Doritos is already a well known house brand. By Doritos using new and old artist it caters toward a wider brand of people. It helps that they made it pretty funny and entertaining to watch. By using N Sync and Chance the Rapper it shows Doritos is for everyone not just a certain age group of people. Since this was a Super Bowl commercial millions of people would have viewed this. This a great example of digital marketing. Putting your advertisement in one of the most viewed events of the year. You really put yourself in good place for a lot of people to see your product. This could also be a nad thing. If you make an advertisement that is controversial this could end badly. I recall when one of the Pepsi commercials had that problem not to long ago.
December 2nd, 2019 at 6:22 pm
I enjoyed (re)watching all of the ads.. it’s always my favorite part of the Super Bowl. The one ad that I do not recalling watching was the Google advertisement for job seeking Veterans. What this reminded me of was Chapter 9 which covered Segmentation, Targeting and Positioning. Specifically, it got me thinking first off how good established their objective, Veteran Hiring and using Military job code classifications. As a Veteran myself, I remember trying to look for positions when I separated from the military and how to communicate to employer’s what that meant in the civilian world, and more specifically what was a job similar to the one I had previously held in the Air Force.
With the push for hiring Veteran’s and the Hire-a-Vet campaign, Google was very strategic in their marketing to Veteran’s. With the multiple clips of DD214s and Veteran documentation, if you are a Veteran the advertisement is very relatable and although I have a career, I found myself searching on Google- I think this would be considered an example of lifestyle segmentation.
December 2nd, 2019 at 6:24 pm
The commercials were all very entertaining. One of my favorites was the Walmart commercial and how it combined both the marketing of services and products together. Walmart is a retailer of products but offering shopping service and curbside pickup is becoming a new trend. I think Walmart did a great job passing the message that this service is for everyone and anyone from any demographics. Walmart offering personal shopping service and curbside pickup also show that they care about what people need and are trying to meet those needs. Walmart has customers from every background and every Market. I can see where a busy mom would use curbside pick up or an elderly disabled grandma who has mobility challenges. Their utilization of automobiles from differing generations made it easy for people from different markets to relate. Doing so, Walmart can place itself in many different markets. I grew up watching Flintstones and Scooby Doo but there were some automobiles I didn’t recognize. Many stores are now offering grocery delivery and curbside pickup and Walmart is staying in the game. They already have a price competitive advantage and having this service will only continue to maintain that competitive advantage.
December 3rd, 2019 at 8:55 am
All of the commercials were interesting and entertaining to me. However, the Pepsi commercial really caught my eye. Pepsi knows they have to compete against Coke and this does not stop them. It is great to see all of Pepsi customers being loyal to Pepsi even with Pepsi admitting that they are second. They show that being in the shadows is okay for a company. This allows for competition and leaves room for Pepsi to improve. Pepsi is not just an “okay” product and this is made very clear in the ad. Along with that, humor makes customers remember things from ads and this ad did a very good job of adding that in. Pepsi knows they have to take action because of Coke and it is important that they know they have to differentiate because they are not Coke. It is great to see them being their own company and not copying Coke just because they are not number one. In my opinion, they are strong if they are working to build and be better and not just trying to copy to get to the leaderboard.
December 3rd, 2019 at 9:20 am
The Bud Light ad revolving around corn syrup is a pretty blunt ad that tries to show a competitive advantage that Bud Light thinks they have over Coors. Competitive advantage, and comparing yourself to other products, is a great way to try and position yourself, compared to your competitors. Realistically, it’s important to know what aspects your product or service excels at, and what aspects it’s weaker in. Ideally, through this, you’ll be able to find what angles you’re going to want to push your product in. I’m sure somewhere in Bud Light HQ there’s a big perceptual map, with more than 2 or 3 axis, comparing Bud Light to other light beers, and likely to other beers in general. They probably saw an advantage in the fact that they don’t use corn syrup, while Miller Light, Coors, and others, all do. As with most Super Bowl ads, it’s apparent that Bud Light decided to take the safe route, and instead of overloading the commercial with information, they played out the same joke, almost Monty Python style, to show to the audience that they don’t use corn syrup, while other brands do.
December 3rd, 2019 at 11:02 am
After watching this video on super bowl ads, the first thing that caught my attention was the Pepsi ad. This one really caught my attention because it had to do with brand and customer loyalty. The idea was that when the lady was at the restaurant and ordered a pepsi, the waiter had asked if coke was okay and the lady had said no. This was major brand loyalty because the lady could have been very thirty but when she was asked if the other brand was okay she was appalled and had clearly stated that it was not okay and she would not drink it. We had learned about consumer and brand loyalty earlier in the semester and it had to do with the fact that some consumers are going to be very specific in their ways and stick to certain brands when they are shopping and they are never going to buy another brand or product. This lady was an example of those kind of people. The other types of people are going to be the ones that shop for the better deal and if one week pepsi has a sale they will buy pepsi and if another week coke is cheaper they will buy coke. There are people who shop for the better deals and then there are people who do not care the price and will buy it anyways. Many companies rely on their loyal customers who stick to their brand regardless!
December 3rd, 2019 at 4:03 pm
Commercials such as these are a great way to advertise to any target market that watches television. Overall, the commercial that I like the most was the Pepsi commercial. It’s not an unknown fact that Pepsi’s biggest competitor is Coca Cola. I think a big factor that applies to this, is brand loyalty. I know for instance, that I won’t drink Coke even if the restaurant doesn’t have Pepsi. Another reason I liked this commercial is because it does have a specific target market, even if you don’t realize it. Many of the actors/actresses used in this commercial are well known to people 30 and younger. Seeing an “icon” or famous person that you like drinking or representing a product automatically catches your attention. This is a strategy that brands and companies have been using for what seems like forever. Overall, Pepsi mentioned their competitor, why their product is better, and had a great strategy as well as comedy.
December 3rd, 2019 at 8:28 pm
While I think Superbowl commercials are quite funny, I often find myself thinking they are a bit much. I personally think that these commercials definitely draw in many viewers, but they tend to be so crazy that it is easy to forget what they are even advertising. Anyways, moving forward, there was one marketing technique that was clearly being used, and it was one we spent a good bit on in class. That technique was “competitive advantage” and it was used by Bud Light. In the commercial, Bud Light made it clear that they don’t use corn syrup, however, they also made it clear that their direct competitors, Miller Lite and Coors Light do in fact use corn syrup. This is considered a competitive advantage, because it is no secret that corn syrup is very unhealthy. With a bit of comedy to make viewers laugh, they were also able to show why they believe they are superior to the other Beer companies.
December 3rd, 2019 at 10:16 pm
I love to watch the Superbowl commercials. The Bud Light commercial where the medieval army arrives with corn syrup for Coors Light was funny and strategic. These commercials cost tens of thousands of dollars so if you can take a competitive advantage approach and make it funny then why not. This commercial was a positioning move and it called out Coors Light in front of millions of viewers. It was effective because Bud Light knows their audience and they knew it would be impactful to their competition. This commercial does come close to being unethical in a sense, but it was true. I remember after watching this commercial live that Coors Light was caught unsuspected because none of their commercials were directed towards Bud Light. If people are shocked that corn syrup was used then maybe it’s an opportunity to use a different product. Bud Light knew their target audience and delivered a great positioning blow to Coors Light.
December 3rd, 2019 at 11:11 pm
When watching these commercials, I was looking for certain strategies and tactics the companies were implementing into their advertisements. I began going through my notes and realized that I was able to identify the product life-cycle that some of these ads were in. Out of the ads, I thought that the Bud Light commercial was the clearest to see the life-cycle their product is at. I determined that Bud Light was within the maturity stage of the product life-cycle. Bud Light is a product line of Anheuser-Busch and has reached that point in their life-cycle where their product is competing with a just a few other products (i.e., Miller Lite and Coors Light). Bud Light used a strategy within the maturity stage: maintain brand loyalty through reminder promotions. In the commercial they reminded their target market that unlike both Miller Lite and Coors Light, Bud Light does not use corn syrup in their beer. I have learned through personal experience that the majority of people are loyal to their favorite “light” beer and it is almost impossible to change their mind. Bud Light, however, is attempting provide the market with ingredient facts that may be the reason customers switch from a competitor beer to their beer.
December 4th, 2019 at 11:47 am
The Superbowl ad that I am picking for this post is the Bud Light commercial. When it comes to Marketing Strategies, in this ad Bud Light is using Product Excellence saying that they do not use Corn Syrup in their brew like many of the competitors do. By advertising that they do not use corn syrup in their brew, they are establishing Product Excellence. Bud Light is supposedly better than Miller Lite and Coors Light because Bud Light does not use corn syrup but Miller Lite and Coors Light both use corn syrup. I personally am not a fan of beer, I think it tastes bad, but if I did like Beer, maybe this commercial would sway me to pick Bud Light because they are advertising that it is better than Miller Light and Coors Light. By establishing Product Excellence, Bud Light has a product advantage because their product is better than its competitors.
December 4th, 2019 at 11:53 am
The Super Bowl is perhaps the biggest television event each year and companies seek to advertise even at astronomical costs due to the massive audience. The commercial that really stood out to me was the Bud Light commercial. Anheuser-Busch designed this commercial with a comedic feel that mirrored the Monty Python and the Holy Grail movie and used a Mel Brooks type of comedic genius. The company desired to persuade the audience that Anheuser-Busch brews (Bud Light) do not use corn syrup as an ingredient. Their target audience in this scenario is directed towards those who are against the usage of corn syrup due to health repercussions such as cancer developing at some point in life and diabetes. This is the competitive advantage that Anheuser-Busch possess over other brew companies because of the increased awareness over the harm of GMO products and the increased number of U.S adults living with diabetes. Popular responses to these health concerns include the rise of organic foods and non GMO products. With more people thinking about their health, Anheuser-Busch capitalized on this and made a commercial with a comedic undertone stating that they don’t use corn syrup but other competitors do. It’s almost as if they are using slander by stating how unhealthy Coors Light and Miller Lite are because of their corn syrup usage.
One thing that I can say that I learned is that marketing and business competition is a dog eat dog environment. A company will do whatever it takes to wipe out it’s competition so that all people flock to them and buy their product. The Bud Light commercial brought up a much maligned ingredient such as corn syrup and exploited their competition for using it. They did it not so much as a means to make the product healthier but rather as a psychological motivation for people to stay away from their competition. Another lesson learned is that you can expect competitors such as Miller and Coors to follow suit and advertise that their products do in fact use corn syrup and they may even find something negative to say about Bud Light for retaliation. In the end, this is how marketing and competition works and it’s all about getting people to purchase their product no matter what the circumstances are.
December 4th, 2019 at 12:31 pm
There were numerous marketing strategies covered in this course that are apparent in the 2019 Super Bowl commercials. The Mercedes Benz A-Class commercial is the one that stood out to me as a repositioning strategy. Traditionally I think of Mercedes as a vehicle for a successful and older demographic age 50+, but with this commercial Mercedes is targeting adults age 30-40 with their entry-level sedan that is loaded with technology and led lights that likely don’t appeal to the Mercedes older customers. To do this Mercedes uses a successful 30-40 year old male actor who is not old enough to enjoy the opera and still watches 90s cartoons. Next, they show him in control of every aspect of his life, even uncontrollable events, and finally the commercial switches to him getting into his new Mercedes E-Class and giving voice commands that play his 90s rap and change the color of the interior led lights.
December 4th, 2019 at 2:24 pm
I enjoyed the video all together but the Pepsi commercial is what really caught my attention. The reason why I enjoyed that commercial more was because (1) Cardi B and (2) they incorporated a real life scenario/dilemma. I think the fact they used humor and huge celebrities to show consumers why they are the brand to purchase products from. I think by Pepsi wanting to make sure that consumers knew that they are aware that they are not like their competitors. I think that gives them a competitive edge because they adapted to the competition shows that it is okay to be in the little guy. I also liked how they made sure to make the commercial memorable, considering the fact that the funnier commercial is, the more likely people are going to talk about it; in the long run that can be super beneficial for a company because word -of -mouth is one of the best kinds of free advertising.
December 4th, 2019 at 2:36 pm
Although it was the first commercial, the Pepsi one stood out to me the most. I’ve experienced this situation many times when ordering a Coke at a restaurant. If they don’t have Coke products they’ll ask if Pepsi is ok, which is why I like this commercial. This commercial feels like they are speaking to me! They turned a real life and relatable question into a commercial that promotes their brand. Along with the real life situation, Pepsi uses different celebrities in the commercial to give themselves an advantage over their competitors. The star in this particular commercial is Cardi B, along with appearances by Steve Carrell and Lil Jon. This commercial features a lot of star power of celebrities who supposedly like Pepsi. The use of celebrities makes people who are fans of them want to be like them. Cardi B fans may see her drinking a Pepsi and then in turn go and buy their own Pepsi because she does.
December 4th, 2019 at 3:31 pm
Television advertisements are usually the best way to go about showing off your product. Especially in todays age when most everyone has a T.V or two in their home. I thought the google ad was great for a couple reasons. First, they hit the emotional side of humans by talking about veterans. Some of us know what the symbols they display mean, and if they don’t know, they will find out soon through the key facts they discuss. They also use a great background music that draws you in while they are discussing veterans. Second, they did a great job of going with a big trend lately of helping veterans find jobs. America has been paying a lot of attention over the last few years or so of helping veterans find jobs. The fact that they use that trend was a great call. Google also uses their big brand name to their advantage. They focused 90% of their commercial on veterans to connect with the audience and finished the ad with a simple but effective google search engine result. Google knows they are one of the top players for search engine sites, so they didn’t have to focus on themselves; they instead put the focus on veterans which everyone can connect with.
December 4th, 2019 at 8:02 pm
I really enjoyed the Pepsi commercial, which was the first commercial. I think this commercial shows that even though you have competition, you have to be enthusiastic in your product and make people want to buy it. I like how it gave a real-life scenario of when you are at a restaurant and if they don’t have Coke products they ask if a Pepsi is ok. It goes into then Pepsi being enthusiastic and confident about their product and this is very important when going against your big competitor. Showing confidence in your brand and product makes people more confident to try your product and to continue purchasing your product. I also like how they added the Cardi B music in the background “I like it like that” because it goes really well with the commercial, and I think that adding celebrities in the commercial may make some people be more attracted to the product.
December 4th, 2019 at 8:17 pm
I found the Walmart commercial to be the most interesting. I choose not to shop at Walmart for lots of reasons but their commercial was well planned out and they definitely did a good job. They used a lot of well known people and objects in the commercial to capture and target a wide range of ages so that many people would be able to relate to it and remember it. The commercial also never got boring either, which is important in a world where our attention span seems to be decreasing. Walmart showcased one of its newest features, grocery pickup. Meaning the customer never has to leave their car. They order what groceries they want online and once they arrive to the store it’s ready for them. They also showed through the variety of characters picking up their groceries that they have products that will meet every consumer’s needs. Today’s consumer wants the most convenience possible and Walmart hit that spot on.
December 4th, 2019 at 9:08 pm
The ad that instantly reminded me of something we just learned and talked about was that of the Walmart ad. It resonates with the need of “instant gratification” for consumers, which is something that is huge right now within the marketing industry. Customers want to be able to get all the things that they need easily and readily. Walmart’s car side pick-up helps with that, allowing the customer to order all their groceries online, and being able to come to the store when they have time and having all their groceries there and readily available to be brought to them. The customer needs to do the absolute minimum, and still be able to get everything that they needed by simply just getting in the car and going there. There’s no need for them to even leave their car, as it is brought out to them. This won’t even be utilized by just the younger generations, but I could see this being a great thing for older customers as well, as they might not be able to grocery shop as easily anymore.
December 4th, 2019 at 10:20 pm
One thing, that the Pepsi commercial had reminded me from the course was the following. For one the commercial had created value to the customers because, they had used many known actors within it. It had also used many different kinds of catch phrases that many people watching say or are relevant. The first time that I had watched the commercial, I had really enjoyed that they put the “okurr” part from Nicki. This was an example on how the commercial had created communication value to the customers. The actors also had used sayings of “okay” to show that Pepsi is the best and is the new in. I really had enjoyed this commercial because it went back and forth from acting to real life as well. They were able to deliver value to the viewers to show that Pepsi is better than the others and used well-known actors to show this. They then could create an relationship value with the future and current customers.
December 4th, 2019 at 11:57 pm
I really enjoyed the Audi commercial. Having previously worked for an Audi dealership I may be partial to their commercials in general, however, I do believe that this is just a good commercial in general. The commercial featured a man getting into the e-tron version of the R8. Something that currently seems like it is only a dream. Which is realized when the commercial flashes to him at his cubicle choking and his co-worker is trying to help him. Audi then made the commitment that 1/3 of their vehicles would be electric by 2025. By taking on a social issue in their commercial they are able to appeal to an audience that is interested in choosing a vehicle that is better for the environment. This is also good for their image after the Volkswagen diesel emissions scandal. Volkswagen is the parent company of Audi so this helps negate any residual bed feelings a consumer may have towards the company.
December 5th, 2019 at 1:01 pm
I enjoyed the Walmart curbside pick up commercial, I use this service and find it very convenient for a busy mom with small children. This commercial caught my attention by using vehicles from diffident movies, most of the vehicles used are from movies from the 80’s and 90’s. The way they incorporated characters from the movies made me laugh and kept my attention. Some of the discover new things. Walmart uses thcommercials that where in the video bored me, I didn’t even know what product they were trying to advertise. The last vehicle was the car from the movie Back to the Future, the line they used in the commercial referring to the car was, It’s the future. In marketing its important to always think ahead and is commercial to market curb side pick up as something that is new to the future of grocery shopping. More people are shopping online, with Walmart’s curbside pick up you start with shopping for groceries online. Walmart is using omni-channel marketing to stay in the future of business.
December 5th, 2019 at 4:04 pm
I’m a huge fan of the renaissance Bud Light commercials, I just think they are unique to everything else visually we see in commercials. How it relates to the course is this is Bud Light attempting to strengthen their position using psychographic segmentation. I have been drinking beer for a long time now. I have never heard of a beer company promoting the fact they aren’t using corn syrup. Using corn syrup in beer hasn’t been a discussion on my radar for the last 20 years. It was never an issue whether they were or weren’t.
Bud Light is driving home the word corn syrup for all those health-related people who understand individual ingredients which they consume. They know a larger portion of the population knows corn syrup is terrible for you. Bud Light didn’t make a point of telling you corn syrup isn’t great for you. If you didn’t know, you weren’t in their target market for this specific commercial. They also chose to air this commercial during the Superbowl which is the highest viewed event the country. Thus, trying to get maximum visibility on their product that doesn’t use corn syrup. I know when I watched the commercial, I said to myself “beer is made with corn syrup?”
December 5th, 2019 at 8:40 pm
The commercial that caught my eye and was the most interesting was the Walmart commercial. They really showed how Walmart is utilizing being an omnichannel. The commercial featured their curbside pickup. This shows a service offered by Walmart by having employees bring the groceries out to the cars and help load them up. They showed the customer being at the center of the experience. It also showed how customers can shop with minimum effort and increased convenience which is essential to an omnichannel marketing strategy. The commercial had many well-known and iconic characters. I feel that by having different characters that were popular spanning over different years that it helped target and market to more generations by allowing each generation to recognize certain characters. This also shows how adaptable Walmart is into fitting the needs of its various customers by having unique characters and being able to meet their very specific needs all by shopping at the same place.
December 6th, 2019 at 9:26 am
While watching all of the Super Bowl commercials in this video, it was interesting how much more I noticed/understood after learning so much more about marketing in this class. The one commercial that really stood out to me was Mercedes commercial for their A class car. Using the repositioning strategy, they use a middle age male to target a different, younger market than the usual 50+ market that Mercedes targets. Their message through the video by having everything in the video do what the man says, relates to how the Mercedes car can do anything you tell it to do. They include things like Free Willie, Looney Tunes and Ludacris’s music to appear to the middle aged target market as well. When the man gets into his car, and tells it to change colors, turn on his music, and adjust the temperature, it tells viewers that the car truly can do virtually anything you ask it to. Knowing how cool it would be if that worked for every aspect in real live, gives the Mercedes A-Class a competitive advantage over other cars.
December 6th, 2019 at 11:10 am
There are always a lot of great commercials during the Super Bowl. I think my favorite from this list is the Pepsi ad. I thought it was clever how they used a situation that most of have experienced to advertise their product. They used huge stars like Steve Carell and Cardi B to promote their product. They are trying to brand themselves as an equal or even superior to Coke, rather than a second choice. If you are going to have a Super Bowl commercial, you need to go all out. Having huge stars to market the product is pretty effective, and by equating Pepsi to things that are all pretty great makes Pepsi seem great. Pepsi is already successful, but it is seen as the lesser option between them and Coke. Super Bowl commercials are supposed to be big, and the Pepsi commercial lived up to that hype in my opinion. I think they were effective in their attempt to rebrand themselves as a superior soda.
December 6th, 2019 at 11:35 am
Every year people gathered to watch the Super Bowl. Companies are aware that the fans are not just interested in watching the game. Commercials during the Super Bowl are just as important to them as the game. This fact presents a huge opportunity for marketers to reach more than a hundred million Americans. Advertising does not come cheap to reach this huge audience. This year CBS is charging $5 million for a 30-second advertisement. The $5 million price tag of a Super Bowl commercial is just the cost to air it. That does not take into account the cost to write and produce the commercial. For 10 years Doritos had a brilliant idea. What if they held a contest to give consumers a chance to create a Super Bowl ad? There have been twenty-one commercials as a result of this contest that have aired and every year these commercials have earned top rankings.
For years I have loved the Doritos commercials. I think that my favorite commercial in the bunch was the one for the Flamin’ Hot Doritos. Chance the Rapper and the Backstreet Boys were both featured in the commercial. The commercial was attention grabbing targeting both those that grew up in the 90s as well as teens of today. Doritos understands that to grow their profits they will have to retain their consumer base as well as attract new consumers. Their advertisements will have to appeal to both the existing and new potential customers. In this commercial Doritos uses the song “I Want It That Way” as the so called original like the original Doritos. Then they bring in Chance the Rapper to put his twist on the song with the Backstreet Boys to mix it up and that is used as the comparison for the mix up of the Flamin’ Hot Doritos. It is a “spicy twist” on a classic. Doritos is the leading selling tortilla chip. With past Super Bowls Doritos was the number one shared commercial on social media with numbers like 162,462 tweet mentions and 8,700,000 you tube views the year with the famous Doritos Ultrasound commercial. Doritos is aware that attention must be given to the changing audiences. They must constantly evolve their product-oriented approach. They need to be mindful that their advertising tactics are being discussed on social media providing their companies free advertising.
In an interesting side note Chester the Cheetah of Cheetos made a rapping video in response to the new Flamin Hot Doritos since Cheetos also has a Flamin’ Hot version. He says that “like a bag of Cheetos it wont last long.” Ending with the words, “So next time you try to take what I got, I’m flamin’ hot and your flamin’ not.” Both Cheetos and Doritos are owned by Frito Lay. So, either way this brilliant advertising tactic is a win win for Frito Lay.
December 6th, 2019 at 2:54 pm
I loved Pepsi’s Super Bowl commercial for this year. Pepsi has very distinct product branding, especially for the beverage market. As the drink gained popularity, the logo gained familiarity. I would guess that almost every knows it. That isn’t enough for Pepsi, though. In this commercial, they take things to another level. They want current and potential customers to know that not one, not two, but three major celebrities support and endorse their brand and products. Celebrity branding and endorsement are very common, and typically effective, marketing strategies. In fact, over half of these commercials include celebrity branding—maybe that contributed to their status as “Top 10” ads for the Super Bowl this year. I think Pepsi nailed it with this commercial. I am not a soda drinker but the concept and humor applied to this commercial roped me in anyway. After watching this, I would have had a Pepsi.
December 6th, 2019 at 8:38 pm
Aside from the initial question, Super bowl ads have been a huge deal for a long time now as the TV ratings skyrocket during this time of the year. That being said, it is a high competition for business to get the chance to promote their products or services during the Super bowl. I thought I would look up this very fascinating fact. Companies pay a ridiculous $5 million just to run a 30 second ad during the Super Bowl. That being said, a whopping 111 million Americans tune in for the big NFL football games. Aside from that, the one commercial that caught my eye was the Doritos one with Chance the Rapper. They incorporated so many things into this commercial grabbing the attention from all types of viewers. They use a very strategic and smart advertising strategy to incorporate the younger generation with Chance the Rapper, but then also incorporate the Backstreet Boys to bring attention to an older crowd.
December 6th, 2019 at 10:45 pm
The ad that captivated my attention was the Pepsi’s ad. I think I enjoyed it so much because I am a big fan of The Office which I watch it at least a couple of times a week. Pepsi nailed two of the advertising objectives which were persuade and remind consumers about its product brand. By bringing famous celebrities such as Steve Carell and Cardi B, Pepsi persuades its customers to choose its products over another ones in the market. This is a great tactic from companies like Pepsi because it wants to emphasizes the importance of the product with celebrities. At the same time, Pepsi wants to keep reminding its customer that they are still the leading soda within celebrities. Sometimes consumers buy products based on the celebrities that were advertising these brands as well. As an example, if a fan of Steve Carrell, or Cardi B know that their favorite actor, or singer drink Pepsi. These customers are most likely going to buy the product celebrities were part of.
December 6th, 2019 at 11:24 pm
I think that the Pepsi commercial is a great example of a brand trying to remain relevant at a critical time in the product’s life cycle. The soda industry is losing sales and is beginning to decline. It is being replaced by other products such as “Bubly” and other healthier drinks. Pepsi is trying to remain in the industry by rebranding themselves and getting people excited about the product. The commercial was trying to convey the idea that Pepsi is more than “Ok”. Utilizing popular actors in the commercial was a great way to connect with the audience, and try to target a younger generation.
December 7th, 2019 at 5:17 pm
I like the close talker commercial which is the Colgate commercial. In this commercial it depicts a boss or middle manager talking very close to his employees giving them directions or discipline or just talking to them. He knows that he is a close talker so that is why he claims he choosing Colgate to freshen he breathe so that he does not have a stinking breathe when he is talking so close to his employees. I believe that this commercial creates connections with people in the real world, where people do talk relatively close and do not want their breath to stink so they decide to go with Colgate in order for that not to happen to them. Commercials that make connections with people create those people to pay more attention to the fact that they may need the product more than they think they do.
December 8th, 2019 at 12:47 pm
I think the Pepsi commercial and the Doritos one are good examples of a brand trying to appeal to a younger target market. It is important, especially for long standing brands to continue to update their image in order to not only maintain the loyalty of customers but to also add new ones. A lot of times we eat/drink the same brands as our family members but sometimes these updated commercials make us want to try something new.
December 11th, 2019 at 9:39 am
The top ten commercials for Super Bowl 2019 were very inventive. The one that stood out to me was the Pepsi commercial with Steve Carell, Cardi B, and Lil Jon. This comical does what we learned about in the last module where many companies may bring in celebrities to tell their message to bring in a stomper audience. Having celebrities in commercial will be very costly, but it will often make people stop and watch when they may have chosen not too. This keeps it relevant with society and what people like. When I see Steve Carell for example, it makes me stop to watch the commercial where as I probably wouldn’t have cared about a Pepsi commercial otherwise. It gets people to stop and think about the product and message and leaves a lasting message with the viewers. You can see this pattern a lot in Super Bowl commercials because they know that have a huge platform and they have spend millions of dollars for this spot. They will hire celebrities so their product stands out and the message is current and trendy.