{"id":19286,"date":"2017-02-28T16:49:31","date_gmt":"2017-02-28T22:49:31","guid":{"rendered":"http:\/\/blogs.uww.edu\/library\/?p=19286"},"modified":"2017-02-28T16:49:31","modified_gmt":"2017-02-28T22:49:31","slug":"simmons-oneview","status":"publish","type":"post","link":"https:\/\/blogs.uww.edu\/library\/archives\/19286","title":{"rendered":"Simmons OneView"},"content":{"rendered":"

Simmons<\/a> is a very cool database recently acquired by Andersen Library. Simmons is a standard market research tool used by marketers, media planners, entrepreneurs, and others. <\/p>\n

So what kinds of data can you get out of Simmons? Tons: <\/p>\n

  • Individual and household demographics, including all the obvious ones and the not-so-obvious too (military service, club memberships, recent job change, do you recycle?)\n
  • Internet, cable, radio, cell phone, print media use habits\n
  • Purchasing habits and ownership for everything from mascara to bratwursts to car insurance to leaf blowers\n
  • Leisure, hobbies, travel habits
    \nAnd much more! You can really get lost in the piles of data (not that I would know about such a thing, ahem…)<\/p>\n

    The real power of Simmons is, you can create a cross-tabulation to compare virtually any <\/em>of their criteria. <\/p>\n

    A couple of caveats about our subscription: since it’s quite expensive, we only have purchased the dataset that is 3 years out of date, and it has a user limit of 10 users at a time — try back in a few minutes if you can’t get in. <\/p>\n

    Simmons is a bit non-intuitive to use at first. Try these two video tutorials to get you started: How to create a crosstab<\/a> (select your data for comparison) and Understanding your results<\/a>. If you have more questions, feel free to contact me<\/a> or any of the librarians at the Reference Desk. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Simmons is a very cool database recently acquired by Andersen Library. Simmons is a standard market research tool used by marketers, media planners, entrepreneurs, and others. So what kinds of data can you get out of Simmons? Tons: Individual and … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":7252,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[33,1065],"tags":[],"class_list":["post-19286","post","type-post","status-publish","format-standard","hentry","category-around-the-library","category-featured-resource"],"_links":{"self":[{"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/posts\/19286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/users\/7252"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/comments?post=19286"}],"version-history":[{"count":10,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/posts\/19286\/revisions"}],"predecessor-version":[{"id":19297,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/posts\/19286\/revisions\/19297"}],"wp:attachment":[{"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/media?parent=19286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/categories?post=19286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/tags?post=19286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}