{"id":1546,"date":"2009-03-02T10:47:36","date_gmt":"2009-03-02T16:47:36","guid":{"rendered":"http:\/\/blogs.uww.edu\/library\/?p=1546"},"modified":"2009-03-02T11:54:56","modified_gmt":"2009-03-02T17:54:56","slug":"who-buys-that","status":"publish","type":"post","link":"https:\/\/blogs.uww.edu\/library\/archives\/1546","title":{"rendered":"Who Buys That?"},"content":{"rendered":"<p>Did you know that:<\/p>\n<ul>\n<li>53.6% of adults that purchased <a href=\"http:\/\/www.hersheys.com\/products\/details\/reesespeanutbuttercups.asp\">Reese&#8217;s Peanut Butter Cups<\/a> in the last six months are married?<\/li>\n<li>people that drive a car with a manual transmission are 42% more likely to watch the <a href=\"http:\/\/www.gactv.com\/\">GAC (Great American Country) Channel<\/a>?<\/li>\n<li>30.5% of <a href=\"http:\/\/www.wsj.com\">Wall Street Journal Online<\/a> readers purchased a book online in the last twelve months?<\/li>\n<\/ul>\n<p>How do I know all of these random facts? You might think that it&#8217;s all just useless information, but if you&#8217;re trying to design advertising campaign for a product, then these are golden nuggets. Maybe you need to profile who buys <a href=\"http:\/\/www.bicworld.com\/\">Bic pens<\/a> versus <a href=\"http:\/\/www.uniball-na.com\/\">Uni-ball pens<\/a>. Whatever the case, <strong>Mediamark Reporter<\/strong> will give you the numbers to guide your analysis. Produced by Mediamark Research &amp; Intelligence, the resource is a fountain of random and incredibly detailed information about consumers and their purchasing and media consumption habits. The Reporter contains over 550 product &amp; service categories and 6,000 brands. Best of all, you can easily export the data to a spreadsheet for later use.<\/p>\n<p>Want to know more? Check out the <a href=\"http:\/\/library.uww.edu\/guides\/mediamark.html\">How to Use Mediamark Reporter<\/a> guide or contact Kyle Naff, Business Librarian, at <a href=\"mailto:naffk@uww.edu\">naffk@uww.edu<\/a> or 472-5519.<\/p>\n<p class=\"small\">This resource is restricted to UW-Whitewater faculty, staff and students and is for <strong>academic use only<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that: 53.6% of adults that purchased Reese&#8217;s Peanut Butter Cups in the last six months are married? people that drive a car with a manual transmission are 42% more likely to watch the GAC (Great American Country) &hellip; <a href=\"https:\/\/blogs.uww.edu\/library\/archives\/1546\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1065],"tags":[240,1733,1732,1728,246,1734,1729,1730,1731],"class_list":["post-1546","post","type-post","status-publish","format-standard","hentry","category-featured-resource","tag-consumer-behavior","tag-consumers","tag-demographics","tag-electronic-resources","tag-media","tag-media-consumption","tag-mediamark","tag-mediamark-reporter","tag-mri"],"_links":{"self":[{"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/posts\/1546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/comments?post=1546"}],"version-history":[{"count":5,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/posts\/1546\/revisions"}],"predecessor-version":[{"id":1551,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/posts\/1546\/revisions\/1551"}],"wp:attachment":[{"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/media?parent=1546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/categories?post=1546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/tags?post=1546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}