{"id":13298,"date":"2014-01-14T07:00:59","date_gmt":"2014-01-14T13:00:59","guid":{"rendered":"http:\/\/blogs.uww.edu\/library\/?p=13298"},"modified":"2014-01-09T09:45:56","modified_gmt":"2014-01-09T15:45:56","slug":"new-stuff-tuesday-january-14-2014","status":"publish","type":"post","link":"https:\/\/blogs.uww.edu\/library\/archives\/13298","title":{"rendered":"New Stuff Tuesday – January 14, 2014"},"content":{"rendered":"

\"Contagious\"<\/p>\n

Contagious:<\/strong>
\nWhy Things Catch On
\nby Jonah Berger
\nHF5415.153 .B463 2013<\/a>
\nNew Arrivals<\/strong>, 2nd floor<\/p>\n

You\u2019ve probably seen quite a few \u201cBest of\u201d and \u201cTop Trending\u201d lists the past few weeks as one year ends and another begins. Have you ever wondered why certain things become popular and others don\u2019t? Why did The Fox (What Does the Fox Say)?<\/a> by Ylvis take YouTube by storm, for example?<\/p>\n

Jonah Berger, professor of marketing at the University of Pennsylvania\u2019s Wharton School, combines extensive research with tangible examples to illustrate how social influence and word of mouth are the most powerful tools for turning a product or idea into a viral phenomenon. Find out how a $100 cheesesteak and Budweiser\u2019s \u201cWassup?\u201d commercials caught on. Then put Berger\u2019s suggestions into action and create the next big thing!<\/p>\n

Andersen Library has other books on this topic, as well. Try searching for word of mouth<\/a> or social influence<\/a> in the library catalog.<\/p>\n","protected":false},"excerpt":{"rendered":"

Contagious: Why Things Catch On by Jonah Berger HF5415.153 .B463 2013 New Arrivals, 2nd floor You\u2019ve probably seen quite a few \u201cBest of\u201d and \u201cTop Trending\u201d lists the past few weeks as one year ends and another begins. Have you … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":3863,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[37],"tags":[239,52334,52333],"class_list":["post-13298","post","type-post","status-publish","format-standard","hentry","category-new-stuff-tuesdays","tag-marketing","tag-social-influence","tag-word-of-mouth"],"_links":{"self":[{"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/posts\/13298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/users\/3863"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/comments?post=13298"}],"version-history":[{"count":4,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/posts\/13298\/revisions"}],"predecessor-version":[{"id":13305,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/posts\/13298\/revisions\/13305"}],"wp:attachment":[{"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/media?parent=13298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/categories?post=13298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/tags?post=13298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}