{"id":110,"date":"2007-10-17T13:05:14","date_gmt":"2007-10-17T19:05:14","guid":{"rendered":"http:\/\/blogs.uww.edu\/library\/2007\/10\/17\/the-disconnect-between-google-and-the-library\/"},"modified":"2008-01-29T11:34:23","modified_gmt":"2008-01-29T17:34:23","slug":"the-disconnect-between-google-and-the-library","status":"publish","type":"post","link":"https:\/\/blogs.uww.edu\/library\/archives\/110","title":{"rendered":"The Disconnect Between Google and the Library"},"content":{"rendered":"

Let’s be realistic. You search Google. That’s cool. I do too. It’s a great search engine, which is why Google commanded 53.6% of the searches<\/a> in the month of July (Yahoo! was second with 19.9%). But consider this scenario:<\/p>\n

\n

I need to find sources about marketing to baby boomers. Although I’m sure to find information in ABI\/Inform and Business Source Elite, I’ll just go to Google because it’s quicker. So I type in marketing baby boomers articles<\/strong> into the search box. I look through the results and find an article from IngentaConnect<\/a> titled, “Marketing medium impact: differences between baby boomers…” from the Journal of Marketing Communications. I read the abstract and it sounds right on target. Then I scroll down to find out that I CAN’T actually<\/strong> read the article. Not only that, I’d have to pay $32.42 plus tax<\/strong> to get it.<\/p>\n<\/blockquote>\n

STOP! HOLD UP!<\/h3>\n

Put the credit card down. Back up a second. Don’t you think you should check to see if the library has a copy of that article? Check the Journal Holdings List<\/strong><\/a> to see if we have a particular journal and how you can get to it.<\/p>\n

\n

So I checked the Journal Holdings List. And guess what? The Library has access to the Journal of Marketing Communications<\/a> via Communication and Mass Media Complete (EBSCO). Not only that, the article I found on Google is included in the database. Now it’s one source down, fourteen to go.<\/p>\n<\/blockquote>\n

Does it make sense? It’s so easy and we don’t charge you $32.42 for the service.<\/p>\n","protected":false},"excerpt":{"rendered":"

Let’s be realistic. You search Google. That’s cool. I do too. It’s a great search engine, which is why Google commanded 53.6% of the searches in the month of July (Yahoo! was second with 19.9%). But consider this scenario: I … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[39],"tags":[119,186,201,218,217],"class_list":["post-110","post","type-post","status-publish","format-standard","hentry","category-tips-for-research","tag-databases","tag-google","tag-online-resources","tag-research","tag-research-tips"],"_links":{"self":[{"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/posts\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":0,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/posts\/110\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/media?parent=110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/categories?post=110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.uww.edu\/library\/wp-json\/wp\/v2\/tags?post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}