The videos demonstrate the evolution of media and the increased influence of audiences in shaping narratives. In the Transmedia video, Henry Jenkins highlights the shift from big companies controlling old media systems to regular people remixing, sharing, and retelling stories. He also highlights the spread of The Matrix franchise across various media and the Obama campaign’s use of multiple platforms.
In an interview with Henry Jenkins, he discusses convergence culture, where media spreads across multiple platforms, influenced by companies and audiences, and collective intelligence, where online knowledge sharing and problem-solving occur, highlighting cultural changes faster than technology.
The video I picked was The New Audience, showcases how audiences are now active participants in media, interacting, remixing, and challenging it. This aligns with the other two videos, which emphasize that storytelling is shaped by everyday people, not just big companies.
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