When looking at clothing producers, most are making their clothes in a way that is harmful to the environment. Many consumers are now becoming aware of these practices, and are trying to make more ethical choices. Sustainability has become a trend of sorts, and now clothing producers are trying to get in on it. Many stores are trying to move towards greener initiatives, or, give the illusion that they are. One company guilty of this is H&M, who re-launched their \u201cConscious\u201d collection last year. The collection has technically been around since 2012, but was reintroduced and advertised again recently, because again, sustainability is trendy right now. The 2021 line was intended to be a message to other clothing manufacturers, to show that clean and repurposed clothing was possible, as their clothes were made from 100% organic cotton. However, less than a year later, it\u2019s been found that the claims made by H&M aren\u2019t all that they seemed to be. In research done by the Changing Markets Foundation, a company dedicated to bringing attention to irresponsible corporate practices, they found that 96% of the claims H&M made about their Conscious collection were false or misleading. One of the biggest inaccuracies was the fact that their Conscious collection wasn\u2019t in fact made from 100% organic cotton, but rather 20% organic cotton. The Conscious collection was even found to have a larger percent of harmful synthetic materials than the regular collection, 72% to 65%, respectively. The company also doesn\u2019t disclose any actual information about their production processes, including where the materials were sourced. This all goes to say that many companies, not just H&M, use wording and claims in their advertising that make their clothing appear to be sustainably made when it isn\u2019t. Unfortunately, these are the stores that are often the most accessible, so it\u2019s difficult to avoid. Thus, it\u2019s important to take company claims of sustainability with a grain of salt, and double check your resources if looking to make sustainable swaps. Every little bit helps.<\/p>\n","protected":false},"excerpt":{"rendered":"
When looking at clothing producers, most are making their clothes in a way that is harmful to the environment. Many consumers are now becoming aware of these practices, and are trying to make more ethical choices. Sustainability has become a trend of sorts, and now clothing producers are trying to get in on it. Many… Continue reading Greenwashing<\/span><\/a><\/p>\n","protected":false},"author":12509,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[74266],"tags":[],"class_list":["post-33","post","type-post","status-publish","format-standard","hentry","category-clothing","without-featured-image"],"_links":{"self":[{"href":"https:\/\/blogs.uww.edu\/conwaycleanup\/wp-json\/wp\/v2\/posts\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.uww.edu\/conwaycleanup\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.uww.edu\/conwaycleanup\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/conwaycleanup\/wp-json\/wp\/v2\/users\/12509"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/conwaycleanup\/wp-json\/wp\/v2\/comments?post=33"}],"version-history":[{"count":2,"href":"https:\/\/blogs.uww.edu\/conwaycleanup\/wp-json\/wp\/v2\/posts\/33\/revisions"}],"predecessor-version":[{"id":35,"href":"https:\/\/blogs.uww.edu\/conwaycleanup\/wp-json\/wp\/v2\/posts\/33\/revisions\/35"}],"wp:attachment":[{"href":"https:\/\/blogs.uww.edu\/conwaycleanup\/wp-json\/wp\/v2\/media?parent=33"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.uww.edu\/conwaycleanup\/wp-json\/wp\/v2\/categories?post=33"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.uww.edu\/conwaycleanup\/wp-json\/wp\/v2\/tags?post=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}