{"id":28,"date":"2026-02-17T17:18:00","date_gmt":"2026-02-17T17:18:00","guid":{"rendered":"https:\/\/blogs.uww.edu\/chiarellis\/?p=28"},"modified":"2026-02-17T17:18:00","modified_gmt":"2026-02-17T17:18:00","slug":"understanding-audiences-post-3","status":"publish","type":"post","link":"https:\/\/blogs.uww.edu\/chiarellis\/2026\/02\/17\/understanding-audiences-post-3\/","title":{"rendered":"Understanding Audiences- Post 3"},"content":{"rendered":"\n

KFC wants to create a new ambassador program for Generation Z audience members with their new spicy chicken and lemonade drink. Outline the steps you will want to take in order to execute this program on the right foot. Discuss at least one example of a good ambassador program to follow and recommend to KFC. <\/strong><\/p>\n\n\n\n

The first step that I would take to execute this program correctly is to find out specifically what KFC’s goals are with GenZ. Since this is an ambassador program, I would find out how many ambassadors KFC is looking to have. I think that this should be the first step because KFC cannot start off if its goal is too broad. There needs to be specific measures that it follows to reach its overall goal. Once this is defined, I would suggest making further goals more specific, SMART-based goals to really zone in on targeting GenZ. The second step I would take is to align the brand with the interests of GenZ. Video 1- Audience Segmentation from this week states that you want your content to resonate deeply with the targeted audience. By finding out detailed demographics (age, education, gender, etc.)  and psychographics( interests, values, lifestyles, etc.)  KFC will be able to tailor their message in the most effective way toward this audience. From the same video, they gave the example to look at the data from the social media platforms, for example, a younger crowd might like short, funny videos, whereas an older crowd prefers more text-based posts. So I would suggest that KFC takes a look at their social media presence and first see which platform GenZ uses the most, and secondly, what kind of content they are most interactive\/engaging with. This data can be taken from the insights on social media apps; KFC will be able to identify metrics such as engagement rates and clickthrough rates, and adjust their social media strategy through the telling of the data. Once again, the video and the pdf from this week mentioned niche groups, which are specialized areas or communities surrounding common interests. By finding and tailoring messages towards these groups, this encourages deeper engagement. The next step I would take would be to find ambassadors. Ambassadors should be people who GenZ relates to best. This could be college students, collegiate athletes, or local content creators. As stated in the pdf from this week, brand ambassadors are considered external audiences. These ambassador\u2019s should have a required amount of posting on their social media each month to really help boost promotion of KFC’s new sandwich and lemonade. By promoting these items, GenZ will gradually start to see through social persuasion, the social cognitive theory that this product is worth trying. Lastly, one good example of an ambassador program to follow would be Coca-Cola. I say this because I am a part of GenZ and I see many of my mutual friends on Instagram be apart of the student ambassador program for Coca-Cola. Some things that I have noticed from my following of these student ambassadors is that they post frequently and promote the brand through PR packages that they receive and hashtags and posts that they upload. They are also paid campus ambassadors and go through training on what to post and how to promote Coca-Cola. One of my friends recently graduated, was an ambassador, and received a full-time job offer from the company after they finished college. Coca-Cola would be a good company to follow, and I would recommend this to KFC because they use real college students and create a good, tailored brand message to GenZ. <\/p>\n\n\n\n

You are working for a local bakery, and your boss is looking to generate some interest, particularly with community residents that are on Instagram and love food. Provide your recommendation on who you all should target and why.<\/strong><\/p>\n\n\n\n

I would start off by looking into the group of people who are most likely to buy food from the bakery. More specifically, who is most likely to repeatedly come back and purchase goods from here? Video 1 mentioned that content should be generated toward people who are most likely to be your customers. As the question mentions, we want to focus on community residents who use Instagram and love food. So I would search for local people who are considered foodies and ask them if they can give a review of their food. This way, it isn’t an outsider who is super popular and might not connect best with locals. By getting content creators who are from the area, the community will have a sense of trust and be more inclined to visit the bakery. I would suggest targeting families. More specifially moms who are active on social media. This is good because typically they are hosting events such as birthdays, family parties, or even corporate events, and can generate buzz around the bakery for the community or even refer other parents to the bakery for their own events. The bakery should send sample boxes to a community member who also has children and ask them to post a “unboxing” and taste-testing video on Instagram. This way, other members of the community will likely go out and purchase something from the bakery because of social proof. <\/p>\n\n\n\n

References:<\/strong><\/p>\n\n\n\n

Wachanga, 2026. Audience Segmentation Analysis. pdf<\/em>. Canvas pdf week 4. <\/p>\n\n\n\n

Wachanga, 2026. Video 1- Audience Segmentation.<\/em> Canvas Video week 4.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

KFC wants to create a new ambassador program for Generation Z audience members with their new spicy chicken and lemonade drink. Outline the steps you will want to take in order to execute this program on the right foot. Discuss at least one example of a good ambassador program to follow and recommend to KFC.  […]<\/p>\n","protected":false},"author":17857,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-28","post","type-post","status-publish","format-standard","hentry","category-posts"],"_links":{"self":[{"href":"https:\/\/blogs.uww.edu\/chiarellis\/wp-json\/wp\/v2\/posts\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.uww.edu\/chiarellis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.uww.edu\/chiarellis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/chiarellis\/wp-json\/wp\/v2\/users\/17857"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uww.edu\/chiarellis\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":1,"href":"https:\/\/blogs.uww.edu\/chiarellis\/wp-json\/wp\/v2\/posts\/28\/revisions"}],"predecessor-version":[{"id":29,"href":"https:\/\/blogs.uww.edu\/chiarellis\/wp-json\/wp\/v2\/posts\/28\/revisions\/29"}],"wp:attachment":[{"href":"https:\/\/blogs.uww.edu\/chiarellis\/wp-json\/wp\/v2\/media?parent=28"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.uww.edu\/chiarellis\/wp-json\/wp\/v2\/categories?post=28"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.uww.edu\/chiarellis\/wp-json\/wp\/v2\/tags?post=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}