The Brand name is the Milwaukee Iron Works.  The slogan of our business could possibly be “Overcome” or possibly “Brother Iron; Sister Steel.”  I feel that these could work for our business because they relate to lifting weights and boxing.  “Overcome” relates to both boxing and lifting because it motivates one to continue moving forward when life becomes hard and never give up.  “Brother Iron; Sister Steel” relates to lifting weights.  This means, at least to me, to continue lifting even though waking up at 6:00a.m.   sucks.  In addition, I do not feel like lifting some heavy ass weights; however, by lifting the weights, they will help make me a better person, so they are my friends.

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