UW-Whitewater/Community Optimist Club

Choton Basu (from the UW-W College of Business and Economics) was the guest speaker for our Club meeting on September 19, 2017, he discussed his innovative app called “Strive On”. The Strive On app was developed 3 years ago by Choton and his colleagues, and since then has been growing rapidly. It is an interactive app that gets people involved and learning about the community. There are beacons and/or geofences placed around a location that bring up a notification on a person’s mobile device that offer a “story” about the specific location to enrich the user’s experience. The app has even more opportunities in the near future, as there is development on a hands-free mode, and a setting to track business operations, and user involvement. We look forward to working with Choton in the future by adding Optimist Club information on to the app.