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Tag Archives: marketing

Meet Your Faculty – Dr. Carol Scovotti

Tweet Name: Dr. Carol Scovotti Department: Marketing What was your favorite subject in school & why? I absolutely loved Journalism. That is where I discovered how powerful and persuasive good writing could be. Journalism helped put some structure around my … Continue reading

Posted in CoBE Staff, Marketing | Tagged , | 6 Comments

Meet Your Faculty – Dr. Shannon Cummins

Tweet Department: Marketing What was your favorite subject in school & why? I loved my freshman art history class—so much so that I made it one of my 3 majors.  If you ever need to know about regional American painters … Continue reading

Posted in CoBE Staff, Marketing | Tagged , | Comments Off on Meet Your Faculty – Dr. Shannon Cummins

Career Information – Market Research

Tweet Do you enjoy working out what makes people tick? How come people are willing to pay top dollar for the latest product, but dither over a few cents when it comes to buying household goods? Why do so many … Continue reading

Posted in Career | Tagged , , | 6 Comments

Marketing principles are not changing, says Dr. Peltier

Tweet I believe that marketing is what you do when your product or service sucks. says Venture Capitalist Fred Wilson. And he’s a pretty successful guy. A more enlightening quotation from Seth Godin, author of…a bunch of books about marketing: … Continue reading

Posted in Classroom | Tagged | 21 Comments

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