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First Time Champs

Our tensions were high, our palms were clammy, and our hearts were racing. These were the feelings of the entire UWW Case Competition team as we sat around a table together anxiously waiting for the competition section of the awards ceremony.

Located in New Orleans, L.A. the AMA Collegiate Conference is a place for AMA chapters from around the globe to come together, learn, and compete with each other. The Case Competition, the most notable competition at the conference, was sponsored by Nintendo. The competition provides students with hands on experience in solving real-world marketing problems for companies, while also providing a friendly competition amongst schools.

We started working on the case document in the beginning of the fall semester. After weeks of work and an all out 38 hour marathon when we took over Hyland Hall, the Case document was submitted to be judged.

107 teams registered for the competition but only the top ten Case documents get to present at AMA nationals. The following ten teams were selected:

  • British Columbia Institute of Technology
  • Carnegie Melon University
  • Kent State University
  • Liberty University
  • Pennsylvania State University
  • University of Arizona – Tucson
  • University of Nevada-Las Vegas
  • University of Nevada-Reno
  • University of Pennsylvania(Wharton)
  • University of Wisconsin-Whitewater

U-Penn, passed Collegiate Case Competition winner of 7 years in a row, presented us with a tough challenge. In past years the UWW team has given them a run for their money but with no prevail. This year was different, we took it upon ourselves as a team to dethrone the reining champs.

There were to be six 3rd place teams, three 2nd place teams and one 1st place team. With the entire 3rd place and all but one of the 2nd place teams announced, we found our selves head to head with U-Penn yet again.

It all came down to this moment, both teams stared at the awards power point with hopeful eyes. After what seemed to be an eternity, the slide finally switched. For the first time ever we had won the Collegiate Case Competition while also denying U-Penn their eighth straight win. As one could imagine we went crazy. Hugs and tears all around!

After the celebrations we greeted our rival, U-Penn, with hand shakes and congratulations on a tough fought second place finish.

Next years Case Competition is sponsored by Pearson. A back to back Case Competition win looms in our future!

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809 W. Starin Road
Whitewater, WI 53190

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