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UW-Whitewater Collegiate DECA students earn international accolades

UW-Whitewater Collegiate DECA triumphed at the International Career Development Conference in Washington, D.C. on April 11 through 14, making it the chapter’s most successful event in its eight-year history.

The 35 students who traveled to the premier event—the highest number of delegates the chapter has ever achieved—brought home a record 88 individual and team awards. Fifteen Warhawks were Top 10 international finalists in their competitive categories, including an international third place in Emerging Technologies – Marketing Strategies and fifth place in the Entrepreneurship Challenge.

The highlight of the event was earning the title of International Team Champion in Marketing and Communications. Securing this honor from among 15,000 members on over 250 campuses world-wide is truly a distinction for the chapter and UW-Whitewater!

The UW-Whitewater Collegiate DECA team proudly accepts the International Team Champion in Marketing and Communication award at the International Career Development Conference event in Washington, D.C. on April 14, 2018.

Sophomore marketing major and chapter president-elect Emily Hayden remarked on the effort required to win, saying, “Going into ICDC, we knew there would be a lot of competition in the Marketing and Communication categories. The abundance of our finalists in key events really helped win the award.”

In addition, the team was honored with a number of awards recognizing year-round engagement and leadership. The chapter received the Presidential Level Chapter Leadership Passport Award for the fourth year in a row and brought home 27 Individual Leadership Passport awards. Also for the fourth year in a row, UW-Whitewater DECA earned the Chapter Community Service Award.

When UW-Whitewater Collegiate DECA first started in the 2009 – 2010 academic year, just six students advanced to the ICDC event. Charting the growth of the chapter and individual members since that time, their rapid progression has been impressive.

Senior marketing major and outgoing chapter president Nick Herzberg shared what it was like to be part of this evolution, saying, “Having been in DECA for eight years—in both high school and college—has given me the opportunity to see myself as well as others develop. Even just two years ago, the UW-Whitewater DECA team didn’t look anything like this. Being able to say that we took 35 students to ICDC and earned an international championship isn’t something I would have thought was possible.”

The central mission of Collegiate DECA is to prepare students for careers in marketing, finance, hospitality and management by developing the skills needed to become leaders and innovators.

Chapter advisor Frank Lanko described the impact on collegiate members, saying, “Students who take on the challenge of competitions like DECA ICDC take skills and knowledge gained in their classes and apply them to ‘real-world’ situations—be it a case study competition or a prepared event like the advertising campaign competition. We have had students that could later relate their DECA experiences to position requirements in real job interview situations.”

Lanko, who has served as the team’s advisor for six years, was honored with an Advisor of the Year award at the ICDC event. He also received a State Advisor of the Year honor earlier this year at the state conference.

Contemplating the student organization’s bright future, Hayden said, “This year, we had freshman to seniors reach the event finals. I am really looking forward to the strong leadership and passionate members we have coming back to represent the chapter next year. They are 100 percent committed to the organization and making it better every single day.”

Herzberg added, “I’m beyond excited to see where Emily and the other members can take the chapter—to continue growing, building on the success that this team has created, and making it into something better.”

UW-Whitewater 2018 ICDC Award Recap

  • International Team Champion in Marketing and Communication
  • Two Individual Chapter Leadership Awards
  • One International Third-Place Competitive Award
  • 15 International Top 10 Competitive Finalists
  • Presidential Level Chapter Leadership Passport Award
  • 27 Individual Passport Awards
  • 9 Academic Honors Awards
  • Chapter Community Service Award
  • Advisor of the Year Award
  • 35 UW-Whitewater DECA Competitors

The UW-Whitewater Collegiate DECA students also took time to sightsee in the nation’s capital during the conference. Outgoing president Nick Herzberg shared, “The competitors we brought to ICDC aren’t just members—they are a family.”

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Young entrepreneurs hone presentation skills in Midwest High School Pitch event

Timmerman Auditorium in the UW-Whitewater College of Business and Economics Hyland Hall hummed with nervous energy during the second annual Midwest High School Pitch on April 4, 2018.

This event is a unique opportunity for aspiring young entrepreneurs to receive feedback from judges and vie for cash prizes. The competition was developed to foster an entrepreneurial mindset in high school students while advancing their business model development and professional presentation skills.

Each student or team was given six minutes to present their business idea to the panel of judges, who asked follow up questions, provided feedback, and evaluated the presentations for content and delivery.

Claire Darmstadter from Sun Prairie High School, Mike Henry from Parker High School, and Mathew Hall from the Elkhorn Area High School earned first, second, and third places, respectively. Madeline Eggert and the team of Margaret Mroch and Diamond Orin, all from the Elkhorn Area High School, also presented their plans.

The high school pitch event was followed by the collegiate Warhawk Business Plan competition, which was started in 2007 to help UW-Whitewater student entrepreneurs transform their ideas into startup businesses.

Finalists Margaret Mroch, right, and Diamond Orin of the Elkhorn Area High School present their plan for AirCharge at the second annual Midwest High School Pitch competition on April 4, 2018. (UW-Whitewater photo/Craig Schreiner)

First-place winner Claire Darmstadter of the Sun Prairie High School, second from left, poses with UW-Whitewater CEO Faculty Adviser David Gee, far left, CEO Chief Competition Officer Casey Seidl, and CEO Chief Executive Office Hunter Driscoll. The second annual Midwest High School Pitch competition was held in the UW-Whitewater College of Business and Economics Hyland Hall on April 4, 2018. (UW-Whitewater photo/Craig Schreiner)

Third-place winner Mathew Hall of the Elkhorn Area High School explains his solution to the problem of high-cost instrument mouthpieces during the second annual Midwest High School Pitch competition on April 4, 2018. (UW-Whitewater photo/Craig Schreiner)

Second-place winner Mike Henry of Parker High School, second from left, stands with UW-Whitewater CEO Faculty Adviser David Gee, far left, CEO Chief Competition Officer Casey Seidl, and CEO Chief Executive Office Hunter Driscoll. The second annual Midwest High School Pitch competition was held in the UW-Whitewater College of Business and Economics Hyland Hall on April 4, 2018. (UW-Whitewater photo/Craig Schreiner)

 

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UW-Whitewater AMA reaches pinnacle of event season in New Orleans

Once again, the UW-Whitewater American Marketing Association chapter achieved elite status at the International Collegiate Chapter conference in New Orleans on April 5 through 7. After investing countless hours throughout the year, they capped off the AMA event season with another outstanding performance and retained Chapter of the Year status.

Sales Corps President Matthew Young shared, “The AMA ICC conference was an amazing experience! I was able to watch students compete at their highest level and place in top spots throughout all competitions. We worked as a team to show other schools what AMA Whitewater is all about.”

Professor of Marketing and AMA Chapter Adviser Jimmy Peltier shared his respect for the collegiate marketers, saying, “It never ceases to surprise me when our students reap international acclaim. Although our track record is amazing, AMA has nearly 11,000 students in the United States and internationally, representing over 350 chapters. Our AMA students are leaders and they have an inspiring work ethic. They care, work hard and have a clear vision for the future.”

Notable awards from the 2018 International Collegiate Chapter conference include:

  • UW-Whitewater AMA retained its coveted International Chapter of the Year status in 2018. Chapter of the Year is a two-year reign but requires significant effort and exceptional performance to maintain the elite status for both years.
  • The team placed second in the highly competitive International Case Competition event.
  • Earning top International Sales awards, junior marketing major Matthew Young and senior marketing major Kelsey Berchem tied for first place, junior marketing major Thomas Zoerner placed second, and junior marketing major Paytin Kennicott placed third.
  • Sophomore Kaitlin Amerling placed second and Samuel Wanezek placed third in the Perfect Pitch Competition.
  • The Marketing Simulation Team placed fourth in their event.
  • Kelsey Berchem won the USCA Sales Student of the Year and placed 2nd in the AMA International Marketer of the Year.

Kelsey Berchem, past president of the UW-Whitewater AMA chapter, shared the bittersweet nature of the event, saying, “I have been involved in the American Marketing Association since my freshmen year, so this weekend at the AMA ICC acted as the closing ceremony of my AMA journey. I could not be more grateful to be named the USCA Sales Student of the Year and Runner-Up for AMA Student Marketer of the Year.”

The UW-Whitewater AMA student competitors and advisers are all smiles after an outstanding performance at the AMA International Collegiate Chapter conference in New Orleans on April 5 – 7, 2018.

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UW-Whitewater Collegiate DECA team triumphs at state conference

The elated UW-Whitewater Collegiate DECA team poses with the impressive number of awards earned at the DECA State Conference in Delavan, Wis. on February 22 – 24, 2018.

The UW-Whitewater Collegiate DECA team put on an all-star performance at the DECA State Conference in Delavan, Wis. on Feb. 22 – 24, with the team’s 38 student participants earning an incredible 91 individual or team awards!

The team’s honors included first-place awards in eight events, second-place in ten events, and third-place in six events. The chapter also received the DECA Diamond Award—a significant chapter honor—and senior marketing major Will Kloiber was named the Wisconsin Collegiate DECA Student of the Year.

In addition to these achievements, all 38 of the students qualified to advance to the International Career Development Conference in Washington, D.C. in April. When the UW-Whitewater chapter first started in 2009 – 2010, just six students advanced to ICDC.

Special recognition was given to chapter advisor Frank Lanko, who was honored as the the State Advisor of the Year by the DECA Executive Director. This is the sixth year Frank has worked with the student organization. During that time, UW-Whitewater Collegiate DECA has earned three DECA Diamond awards—in 2012, 2016 and 2018. The achievement is based on criteria such as membership growth, charitable fundraising, community service, conference participation, and competitive awards.

Below is a partial list of state conference awards taken home by UW-Whitewater Collegiate DECA. Kudos to the entire team on your achievements!

 

Chapter Awards

  • DECA Diamond Award – 1st place
  • Civic Consciousness Award – 3rd place

 

Senior Awards

 Student of the Year Award

  • Will Kloiber – 1st place
  • Nick Herzberg – top 5

 

Individual/Team Awards

 Accounting

  • Jordan Hefter – 1st place
  • Leah Zimmerman – national qualifier

Advertising Campaign

  • Team of Emily Hayden and Drew Vandehey – 1st place
  • Eric Medina – 2nd place
  • Team of Nick Herzberg, Alex Zalewski, and Will Kloiber – 3rd place

Business Ethics

  • Team of Emily Hayden and Drew Vandehey – 2nd place
  • Team of Morgan Hakenson and Emilia Hickey – 3rd place
  • Team of Will Rudd and Matt Shahwan – national qualifier

 Business Research

  • Team of Kayla Maksen and Daedre Whalen – 1st place

Corporate Finance

  • John Dickinson – 2nd place
  • Brett Schellinger – 3rd place

 Emerging Technology – Marketing Strategy

  • Team of Alexandrea Busch and Haley Geliche – 1st place
  • Team of Rachel Smith and Chris Tomes – 3rd place
  • Team of Rocky Hickey and Chris Bobholz – national qualifier

 Entrepreneurship

  • Team of Mason Gollata and Cody Olson – 1st place

 Event Planning

  • Team of Alison Komas and Katelyn Lueck – 2nd place

 Human Resource Management

  • Cheyenne Keyes – national qualifier
  • Chris Tomes – national qualifier

International Marketing

  • Team of Skyler Gosse and Kaylee Koenig – 2nd place

 Marketing Communications

  • Team of Alexandrea Busch and Rachel Smith – 2nd place

 Marketing Management

  • Sean Gannon – 2nd place
  • Evan Nightingale – national qualifier

 Professional Sales

  • Evan Nightingale – national qualifier

 Restaurant & Food Service Management

  • Anya Bower – national qualifier

Retail Management

  • Eric Medina – 1st place
  • Julia Gahr – 2nd Ppace
  • Michael Brown – 3rd place
  • James Widmer – national qualifier

Sales Management Meeting

  • Mason Gollata – 2nd place
  • Spencer Jahnke – 3rd place
  • Ian Kozak – national qualifier

 Sports & Entertainment Marketing

  • Team of Kayla Maksen and Daedre Whalen – 1st place
  • Team of Nick Herzberg and Will Kloiber – 2nd place

Travel & Tourism

  • Haley Geliche – 1st place
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Bachelor of Business Administration in Human Resource Management ranked in top three HR emphasis programs

The University of Wisconsin-Whitewater College of Business and Economics was recognized for the excellence of its Bachelor of Business Administration in Human Resource Management at the 36th annual LEAD Awards on February 8, 2018. In the category of Degree Program with Emphasis on HR, 150 programs were nominated and the top 15 were ranked. UW-Whitewater’s BBA in human resource management placed third in this elite group.

The LEAD Awards program is an exciting part of HR.com’s annual conference. Each year this conference draws esteemed executives and experts from around the country, and the awards celebrate exceptional leadership and innovations in developmental programs by organizations, education programs and individuals.

UW-Whitewater’s award-winning human resource management major features core credits from the College of Business and Economics’ respected BBA and 24 credits of courses that align with the standards of the Society for Human Resource Management. All students must complete a capstone course that integrates the HRM content from previous courses and builds critical thinking skills.

Program Coordinator and Associate Professor Kelly Delaney-Klinger explained, “The SHRM Competency Model has been very helpful for identifying learning objectives, both for individual courses and the overall major. Having students participate in hands-on activities, research and client-sponsored projects greatly improves learning in the courses. These activities also boost students’ confidence in their ability to perform as human resource professionals.”

A relatively new addition to the program is a required e-Portfolio. HRM students all must create an electronic portfolio, which is intended to collect and demonstrate what students learned throughout their courses. Students must present their e-Portfolios to human resource professionals during the capstone class.

Regarding the e-Portfolio component of the HRM program, Management Department Chair and Professor Jon Werner shared, “This has been an important tool for helping students integrate their knowledge and experiences. It is evident the competency-based curriculum, capstone course and e-Portfolio prepare students to effectively present themselves as human resource professionals when they graduate.”

Werner adds, “In the marketplace, the program’s success is ultimately measured in terms of job placement and career advancement. We have seen, on average, that 94% of the graduates of the BBA in HRM are working in their field of study within six months of graduation.”

Dean John Chenoweth was pleased with the LEAD award distinction, which helps highlight the competencies-based model and e-Portfolio component.

Chenoweth explains, “The UW-Whitewater College of Business and Economics places great emphasis on assurance of learning goals. We want to ensure our graduates are prepared to transition successfully from college to career, and that they have acquired the skills and business knowledge they need to succeed. The SHRM Competency Model used in the human resource management program allows faculty to map student outcomes onto the expected learning outcomes of the college.”

Learn more about the UW-Whitewater Bachelor of Business Administration, or view the complete list of LEAD2018 award winners for Degree Program with Emphasis on HR.

 

Photo of UW-Whitewater LEAD2018 Award

The University of Wisconsin-Whitewater was honored with 3rd place for Degree Program with Emphasis on HR at the HR.com LEAD2018 award ceremony.

 

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