What is it?
With the explosion of Twitter as a social media platform, it’s natural that websites and developers would want to start pulling tweets and data from Twitter into their own sites. Twitter API (also referred to as Twitter Developers) was built just for that, so let’s preview some of the key features included.
As would be expected from this API, the developer can use it to retrieve tweets. Additionally, if the user wanted to build a “Promoted” tweets section, the user can specifically retrieve tweets that have been promoted, giving the Twitter user more reach.
The Twitter API does a great job of allowing for the use of campaign management. The API even provides functionality to gather an estimate on your campaign’s total reach based upon how Twitter users are tweeting about it, making this a potentially great way to understand whether or not a campaign is finding success.
On a higher level, the Twitter API allows developers to access basic information about users’ accounts. This can be incorporated to better understand a large data set of users in regards to organizing a campaign around what would peak their interest.
The Twitter API does a great job of allowing a developer to have all of the tools they need to orchestrate a successful Twitter campaign, but in the next post we’ll explore how successful it really is.